In its services and algorithms,
The Translation Bureau is a compilation team that focuses on technology, business, workplace, life and other fields, focusing on foreign new technologies, new ideas, and new trends.
Editor’s note: Although we rarely see Amazon’s overwhelming publicity and marketing, this company has always been a leader in e-commerce, secrets are hidden in its algorithms and service systems, and the rise of smartphones is even more Added a boost to the development of Amazon. This article is translated from medium, article author Andrei Tapalaga, original title Why Amazon Barely Needs Marketing.
Image Source: Mein Deal on Unsplash
Many companies have been fighting for years in the online market and have achieved success, but Amazon is one of the best, and there are some more special places worthy of our attention. Many marketers are trying to figure out Amazon’s algorithms to better understand how it attracts customers and how to maintain customer loyalty.
Amazon’s launch of Prime is actually a wonderful game. Such smart marketing techniques not only give users a sense of planning for life, but also help to reduce operating costs – because users can only buy for more than one year. Subscribe to the service, but you only use Prime for only 6 to 7 months.
Operating system
Amazon’s operating system is theoretically very simple and straightforward.
Customers who use the Prime service to purchase Amazon-supplied products must choose whether to pay the standard shipping fee, so that the product will be delivered to the consumer within the specified time–of course, depending on where the product was sent.
Or customers can pay extra fees, although doing so will increase costs, but they can also guarantee that they receive the product as soon as possible. Although the specific receipt time depends mainly on where the product is shipped. It may come from a repository in Amazon, or it may come from a merchant that sells its products using Amazon. In the latter case, the cost of shipping may be higher and the arrival time may be longer. Merchants selling products using the Amazon platform are ordered to mail products to customers who purchase the product. Amazon is responsible for providing insurance and the customer’s postage will be paid directly to the merchant.
Asia