The pet industry’s 4s store
was reported, the pet retail new retail brand “very pet On August 21 this year, the company was awarded a strategic financing of RMB 500 million. The investor was the new medical company “Xin Rui Peng Group”.
Before, “Great Pet Home” has been invested in an investment of 31 million yuan in angels, and the employer is Zhongcun. In the Pre-A round, the retailer received the investment of Ruipeng Group, so this investment is the second investment of Ruipeng Group.
Family financing situation Source: Enterprise Check
According to Ai Media Consulting Data Display, the pet industry market size reached 170.8 billion yuan in 2018. Moreover, the growth rate of the market scale has been increasing year by year in recent years. The compound annual growth rate in 2015-2018 is 20%. It is estimated that the market size will reach 295.3 billion yuan in 2020.
“Pet Pet” is a new retail brand under the cloud industry’s new retail company, “Cloud Pet Smart”. Its physical store is located in Nanjing on August 16th, 2019. It is a cover for cats and dogs. Member retail stores of eight major scenes, such as cat and dog products, pet foster care, pet medical care, different pets, different pets, and coffee leisure. “Petitive Home” aims to establish a vertical industry chain for the pet economy from the sale of pets and accessories to after-sales feedback, and to create a “4s shop for pet industry.”
Whether online or offline, the vertical pet channel offers a wide range of pet supplies SKUs and one-stop services to quickly build brand trust and emotional links with pet owners while meeting the needs of pet owners. Shape their buying habits and cultivate strong sticky users.
The employer “Xinruipeng Group” is a pet medical service organization covering business: pet health care, laboratory diagnosis, pet grooming, etc. It has more than 1,300 pets in the country, covering nearly 78 north and south. city.
On the one hand, pet medical care is an important part of the pet economic industry chain. “Xinruipeng Group” has a professional pet.The medical, beauty, and physician powers can help build the industry chain of “very pets”. On the other hand, the multi-scenario brand matrix of “Great Pet” can provide new profit points for “Xin Rui Peng Group”, and the physical store can also bring certain users to the relevant institutions of “Xin Rui Peng Group”.
Before, I mentioned that PetSmart, the largest pet shop in the US, has a similar industrial chain layout model. Its business feature is to build a comprehensive product line that allows consumers to complete one-stop shopping at PetSmart. .
Related reading:
PetSmart, the inspiration for the $10 billion pet retail giant