Can sweat testing really cut the user’s needs? Wait and see.
Maybe you are new to “sweat detection”, but in fact, this technology has developed rapidly in the near future and may become the mainstream trend of smart wear.
The scientific community has become more and more consensus through decades of research – our sweat is of high value and it contains many “health codes”. The health indicators detected in sweat are almost as rich as the indicators we get in blood tests in hospitals.
Compared with blood tests, sweat testing is molecular-level and can most directly reflect human conditions. Moreover, sweat can be detected directly outside the body, is non-invasive, non-invasive, and therefore becomes a promising non-invasive detection method.
The recently contacted “Bohashou Biotechnology” is a smart device for sweat detection. It has launched the “Hella Bracelet”, which is a wearable, first-generation bio-smart bracelet based on biochip sweat detection.
Hella Bracelet
In the past, sweat testing required to be completed in the laboratory. As technology advances, sweat testing is becoming more lightweight. Bohashou Biotechnology enables sweat detection to be successfully completed in a smart bracelet. This can be done with great technical advantages.
Hella bracelets come with biochips and sensors designed to monitor lactic acid and glucose in human sweat. The glucose index is mainly for diabetics, pregnant women and middle-aged and elderly people with “three highs”, all of whom have just needed to measure glucose. Especially for people with type 2 diabetes, blood sugar is detected every day, puncture and blood collection is required, which brings great pain, and sweat test can achieve non-invasive and real-time detection of sweat.
The lactic acid index is mainly for people who love sports. For example, after excessive exercise, people can always feel muscle soreness, which is a symptom of excessive accumulation of lactic acid. The lactate index of the Hella bracelet can remind people to rest and relax at the right time.
In particular, the company also provides users with free gene sequencing services. The sequencing team is Shenzhen Huada Gene or Shanghai Decoding DNA. After purchasing the Hella bracelet, users can enjoy a diabetes genetic screening to help users understand their “genetic code.”
The business strategy of Bohashou Biotech is to position the Haila Bracelet as an electronic consumer product with a style that is high-end fashion.To the extremely large group of guests and sports people, pay attention to healthy mass consumer groups. After collecting enough relevant biological data, iteratively upgrades the product with medical assistance. Directly to the popular diabetes group. Bohashou is expected to apply for a second-class medical device certification to CFDA in the first half of next year.
In fact, in addition to the technical problems of sweat detection, the key is to be able to truly open the market. If consumers buy only for novelty, health data can’t bring feedback to users, then it’s hard to stimulate real consumption. How to truly cut the needs of users is a common consideration for enterprises.
The strategy of the Hella bracelet is to pay attention to the exterior design, increase the performance of the “decoration”, meet the positioning of high-end fashion, and make the bracelet more in line with the business scene. The design of the Hella bracelet comes from the famous Italian fashion designer Sebas Marcos and several Chinese Rococo designers.
In the near future, Hella bracelets are beginning to be crowdfunded in Suning, testing the market reaction. The company plans to raise funds in domestic and foreign e-commerce platforms, and gradually transition to the e-commerce flagship store sales model and various types of network red and KOL belts. The goods model, offline development dealers, channels, agents and other distribution models. It should be mentioned that the production service provider of Haila Bracelet, Hanlin Electronics, has the resources of foreign distributors, and the Hella bracelet will also use these channels.
In terms of pricing, the Hella bracelet in the early stage of crowdfunding was set at 488-588 yuan, and the price will increase to 1,000 yuan after the end of crowdfunding. The price is between medical device products and high-end consumer electronics.
In the core team, Co-founder and CEO Tao Xunyi is a master of civil and commercial law at the Shanghai Academy of Social Sciences. He is a serial entrepreneur in electronic technology. He has founded intelligent parking E-Park, sharing logistics vehicles and other entrepreneurial projects. Leading a team of 8 people with annual sales of 2.3 billion, is also an angel investor. Co-founder and CTO Liu Guoping, also the founder of HERONOD, was jointly invested by five VCs such as Defengjie in April last year; Zhang Linhao, an electronics engineer, is a computer science student from Columbia University, the original Plutus Indust.Ry founder; algorithm engineer Chen Yuemeng is a doctor of SFU University in the United States, one of the first promoters of smart wearable devices in China.
At present, Bohashou Biotech is seeking Pre-A round financing, with a target financing amount of 10 million yuan.