Even if he broke up, Disney earned about $1.7 billion from Spider-Man.
Editor’s note: This article comes from WeChat public account “Sanwen Entertainment” (ID: hi3wyu), author Sanwen Entertainment. The original title “Marvel Sony” for the money “breakup”, Spider-Man or will leave the Marvel movie universe? 》
Recently, a number of foreign media reports, Disney and Sony negotiations broke down, which means that the role of Spider-Man may not appear in the Marvel movie in the future.
Screenshots from Marvel WeChat, “Video: Spider-Man’s Mood Today”, “This may be a spiderThe end of the man’s life”
The focus of the dispute between the two parties is still money. Disney hopes that the next Spider-Man movie will be able to make half of the money for each side, with a five-fifth share. Sony proposed other options, but the two sides could not reach an agreement.
Marvin Feige, President of Marvel Films and Sanford Panitch, President of Sony Pictures,
The original share of the two parties is Disney’s 5% first-time gross box office (First Dollar Gross), and the rest of the proceeds are all Sony. This proportion seems to be unreasonable, but in fact Disney does not lose money. Because:
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The initial total box office is calculated at the box office and not at the box office. In other words, “Spider-Man: Heroes Expedition” box office of $1.1 billion, Disney can get $55 million. Moreover, under this agreement, even if the movie is lost, the money can be obtained by Disney, and it will not be lost.
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The production cost and the cost of the movie are all handled by Sony. Marvel is only responsible for the specific production. In other words, in addition to giving Disney a 5% of the initial total box office, Sony will also bear the specific production costs, the declaration fee, and the payment to the theater.
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This split is only for Spider-Man’s single-player movie, so far two.
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Under this cooperation framework, Marvel can use the role of Spider-Man in his own movies without paying any royalties to Sony, or sharing it with Sony. For example, in “Captain America 3”, let Spider-Man come out as a supporting role, Disney and Marvel don’t have to give Sony a penny.
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Sony has only film adaptation rights, which means that Spider-Man’s derivatives are all owned by Disney. We used to be 吒 ” Fire, but how far are we from Disney? As mentioned in the article , in the United States, derivatives can account for 70% of the total movie revenue.
Moreover, it is reported that during the cooperation between the two parties, Disney also wants to go further and expand the scope of cooperation, and the role associated with Spider-Man is also included in the cooperation framework.
When Sony bought the Spider-Man movie adaptation rights from Marvel, it also took the related 900 characters together, including the venom that was put on the big screen in 2018. Disney’s move is tantamount to taking back the copyright of the characters that Sony has in hand.
Sony is currently preparing two new Spider-Man movies, and hopes to maintain the original team, directed by Jon Watts, starring Tom Holland. However, Jon Watts has not signed a new contract and is not sure whether to continue to direct. According to a contract signed by Tom Holland, he has only one single movie of Spider-Man.
Although it is widely believed that Kevin Feige (the president of Marvel Films, the producer of all Marvel movies) has succeeded in the Spider-Man movie under the two Marvel systems, Sony feels that as long as it can preserve the original creation The lineup, led by producer Amy Pascal, can also be successful.
Amy Pascal
Amy Pascal was the man who bought Spider-Man from Marvel. In the first two Spider-Man movies that co-operated with Marvel, she and Kevin Feige worked together as producers.
In addition, the “variety” report said that Disney and Sony will still reach an agreement in the end, but the agreement is specifically what it is, and it is not known at the moment.
Suddenly “break up”? In fact, both sides are ready
In fact, the breakdown of this cooperation is not outside.
Sony’s collaboration with Marvel did not completely abandon Spider-Man’s independence, as seen in the “Poison: Deadly Guardian” released in 2018.
According to foreign media reports, Sony has signed an agreement with Tom Hardy, who plays venom, for two films, and before the film was released, Sony Pictures executive Sanford Panitch said that the future venom movie and Spider-Man Film cross-border cooperation.
Do you still remember the “Spiderman: Parallel Universe” that won the best animated film in Oscar this year?
Someone guessed that the English name of this animation “Spider-Man: Into the Spider-Verse”, the “Verse” means “Universe”, which means that the name of this movie should be “Entering the Spider Universe.” “.
In addition, on the same day that the media sent out a news report, Sony announced the purchase of Insomniac Games, the developer of Marvel Spider-Man. The latter will become the 14th studio of Sony Interactive Entertainment’s global studio. “Marvel Spider-Man” has always been the exclusive game of Sony PS4.
Marvel is also ready for this side.
On the just-concluded SDCC, Marvel announced the fourth phase of the seven-story film project, but has been regarded as the new “Marvel” brother Spider-Man who is replacing Iron Man is not in Kevin Feige’s plan. .
This means that the negotiations between Disney and Sony may have been deadlocked. Kevin Feige can only give up Spider-Man in the fourth stage of planning to find a new breakthrough.
From the situation of the press conference at the time, Raytheon may temporarily provoke the girders. After all, “Raytheon 4” broke the tradition of Marvel’s single-player movie up to three, and in the past few years, Raythe’s role and actor Chris Hemsworth has accumulated a lot of popularity among fans. This is a relatively safe choice.
In addition, with the conclusion of the Fox acquisition, Disney has helped Marvel get back the rights to film adaptations of most superheroes. The X-Men, the Dead Warrior and the Fantastic Four can be used by Marvel. Now Kevin Feige is not lacking in the role of the big beam.
But before the film was released, everything was hard to come by, because in the third stage, Kevin Feige had a “predecessor” that broke the original plan. And that change plan was largely to plug Spiderman into the Marvel universe.
Why does Kevin Feige prefer to bring Spiderman back to Marvel? Because Spider-Man is so popular.
The $2.5 billion Spider-Man trilogy opens the era of super-hero hero films
Spiderman is the most popular superhero in the Marvel comic era.
According to Inside Monkey’s superhero comics sales ranking, Spider-Man (360 million copies) ranked third, second only to Superman (600 million copies) and Batman (460 million copies). And the birth of Spider-Man is 20 years later than Superman and Batman, so it is not superior to the historical sales of Spider-Man.
At the end of the last century, Marvel was once in business difficulties, and had to sell the TV and movie adaptation rights of comics. At this time, Marvel sold the film adaptation rights of Spider-Man and its related characters to Sony. The deal was completed in 1999 and Sony Pictures spent only $7 million.
This $7 million is probably the most successful investment in Sony Pictures’ history.
In 2002, the first “Spiderman” was released, with a global box office of more than $820 million.
Sony is hot, and in 2004 and 2007, “Spider-Man 2” and “Spider-Man 3” were launched. The trilogy of the trilogy is about $2.5 billion. The starring Toby Maguire has also become the original look of Spider-Man in the minds of countless people.
However, there is a condition in the agreement between Marvel and Sony Pictures – Sony will launch a Spider-Man movie every five years, otherwise the copyright will automatically return to Marvel.
Sony will not give up after seeing Spider-Man’s “banking ability”. However, due to differences within the main creative team, the preparation of “Spider-Man 4” was dead. In order not to allow the additional terms to take effect, Sony launched a new series “Amazing Spider-Man”.
In 2012, “Amazing Spider-Man” rushed to the big screen before the additional terms came into effect, with more than 750 million box office tickets. But this time, Spider-Man is no longer the only superhero that is active on the big screen. The “Batman” trilogy won a $2.4 billion box office, and in that year Marvel took the $9 billion box office with the Avengers.
In 2014, “Amazing Spider-Man 2” was released, and although it had a box office of $700 million, the audience’s evaluation was mixed. Sony is in thisAt that time, I was caught in a dilemma – I shot again, the audience was not satisfied, and I couldn’t make any money; not shooting, it was equivalent to returning Spiderman’s cash cow to Marvel.
Sony Pictures works with Marvel, but the real winner is Disney
In December 2014, a hacker got an email from Aug Pascal, then chairman of Sony Pictures, Doug Belgrad. The email discussed the possibility of launching a new Spider-Man trilogy in collaboration with Marvel. In the email he also asked Sony Pictures to “control the creativity, promotion and distribution of the film.”
The date marked on the email is October 30th.
In another email, Amy Pascal mentioned that Marvel wanted to make Spider-Man appear in the US Captain 3 Civil War.
After these emails were published by the Wall Street Journal, the negotiations between Sony Pictures and Marvel also came to the stage from the scene.
Finally, on February 10, 2015, Marvel officially announced that Spider-Man will return to the Marvel movie universe. Marvel will work with Sony to create the next new Spider-Man movie. Spider-Man is also expected to appear in “Captain America 3: Civil War” and “Avengers 3”.
In view of the details of the protocol we mentioned earlier, this cooperation seems to be a win-win situation, but in fact the real winners are Disney and Marvel.
The role of Spider-Man was originally only influential in the United States. It is Sony’s earliest “Spider-Man” trilogy that is truly established by Spider-Man in the world. For Marvel, letting a Spider-Man who already has a viewer base appear in the movie can allow more people to buy tickets into the cinema, which can make the Marvel powder even higher, and let more people know the Marvel universe. And what can Sony get? It may be impossible to get anything but money.
And Sony’s money may not be much. In the Marvel movie universe, Spider-Man has five films, but only two of Sony can really make money – “Spiderman: Heroes Return” and “Spiderman: Heroes Expedition.” leftover”According to the agreement, Marvel can use the role of Spider-Man for free.
Moreover, in these three movies, Marvel arranged for Spider-Man to be very colorful, making full use of the value of Spider-Man.
Let’s look at the specific box office.
Two Spider-Man single movies under the Marvel system add up to about $2 billion. Based on the cost of the film and the rules of the theater, we estimate that Sony can earn $450 million, and Disney can make a net profit of $100 million.
And Marvel’s “White Spider” Spider-Man’s three movie box office adds up to $6 billion at the box office. According to deadline’s annual movie profit list, Disney earned $193 million in “Beauty 3” and $500 million in “Reunion 3”. “Reunion 4” is estimated to bring about 900 million to Disney. Net income of the dollar.
In other words, five movies came down, Disney earned about $1.7 billion, and Sony earned about $450 million.
On the “capital ability”, sure enough, no one is better than Disney.