The evolution of biology is so, and so is the evolution of the company.
Editor’s note: This article is from WeChat public account “Semi-Folet Immortal” (ID: banfoSB), the author is half-Feng Xianren.
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Byte hopping acquired the interactive encyclopedia, and made another big step on the road of doing search, and it was a step that had to be taken.
The headline is fighting Baidu, Bytedance vs Baidu, who won, who is B in BAT.
Whoever loses, who is the second, that is, 2B in the Chinese Internet field.
The headline needs to quickly find its core competencies in the search engine arena.
In the field of search engines, high-quality, useful content is the most core competitiveness. The only appeal for users to use search engines is to quickly obtain useful information. Technology, algorithms and sequencing are secondary, most important. Still content.
The content is efficient and valuable enough, even if there are a bunch of ads that have little impact;
Content is useless, even if no ads are available.
As a latecomer to the start, bytebeat must have a ground-breaking product that can compete with Baidu Encyclopedia. It doesn’t need to be of high quality, but it must be there, otherwise Baidu is a mountain that can’t be bypassed.
In fact, interactive encyclopedia is not a good choice, a better choice is to know, but unfortunately was voted by Baidu, to strengthen the depth of search content.
Of course, it’s not a pity, because even if the headline is higher, it’s impossible to grab a knowing share in fast hands and Baidu.
Because knowing that Tencent is behind, Tencent can’t look at the headline to get the core killer of the search engine that knows deep content.
A user’s time and energy is limited. The use of A products will inevitably occupy the time of B products, and Tencent and bytebeat are the enemy in the field of robbing users of time. Headlines, Tencent’s strategic department can be packaged and left.
From this perspective, the enemy of the enemy is a friend, Tencent needs Baidu to pull the headline search, you need to quickly catch the headline video.
The mall is like a chess game. Tencent is a chess player behind the scenes.
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The headline has come to the third round on the BAT challenge.
The first round was an e-commerce, and the point went against Ali E-commerce and lost.
Although the vibrato finally cooperated with Ali, and won Ali’s sky-high gift package, Yunfeng Fund appeared in the financing of the vibrato, this cloud is