The microblogging tree hole avatar became the “intimate sister” of the Internet version.
Editor’s note: This article is from WeChat public account “Hedgehog Commune” (ID: ciweigongshe), author Xu Jialu, Edited by Shi Can. Authorized to publish.
Weibo account @瞎 Several people have not thought that they will be so fast when they set up their personal homepage.
On September 11, 2018, the 90-year-old freelancer caught up with the trend of the bot. In his spare time, he created @瞎几穿穿, which was used to receive the submissions of the star celebrity wear. The first manuscript he posted was Michael Jackson’s dress.
Picture: @瞎 几 The first submission of wearing a bot
Two days before the construction of the number, Weibo’s forwarding and comment volume were all 0, and on September 13th, the backstage private letter suddenly added more than 600 submissions. After 9 days, @瞎几穿穿穿 has rapidly increased powder to 110,000.
In this way, the operator of the bot, the shrimp brother, became a microblogging “net red”.
2018 is the first year of Weibo bot. Around September, a large number of early bot accounts have sprung up.
The essence of the bot account is a tree hole. It mainly distributes and distributes users’ content, and shares the contents of the user’s UGC in specific fields and topics.
On the Weibo platform with large head-flow V-blocking, large and small bot accounts provide a vertical platform for ordinary users to aggregate most of the specific users.
After one year, the bot account is no longer growing as crazy as last year, and the nature of the tree-hole microblog account is gradually changing.
01.Decentralized bot war
“bot” is an abbreviation for the English word “robot”, as the name suggests, robot.
This form originated from a content editing method on Twitter. Some robot accounts will set up scripts in advance, receive specific types of netizens’ contributions, and update them regularly.
A wide variety of bots can be retrieved on Twitter, some for official release information, and some for self-made information publishers.With. As long as the Aite bot account, it will automatically help users to post information.
Similar weather, real-time information, these things do not require real people to operate, machine people can play a perfect role. As a result, most of the content that bots transmit is hard news, with text, pictures, and short videos.
Picture: Los Angeles Earthquake Alert bot on Twitter
Many people think that bot accounts on social media make it easy to get simple information. The machine is cold and has no feelings. It does not deliberately guide your thinking direction, just a simple display. This is also one of its purity.
The bot form also set off a boom on the Weibo platform at the end of 2018. Speaking of the reason, it is also a rebound from the content structure itself.
Before, after all kinds of MCN institutions settled in Weibo, there were many big V accounts. However, the content of these accounts has reached a bottleneck period, and some people think that they are closer to the nature of marketing, with commercialization as the main purpose. Without the enthusiasm of the original content, the structure began to move towards boring commercial production.
It’s also these two years, short videos are hot. In the vibrato and fast hands, the UGC content produced by various users is eye-catching. The trend of homemade short videos quickly spread throughout the country. People are more willing to produce content themselves than they are passively receiving advertising content. The bot account that receives the UGC submission content as the main business has been launched on Weibo.
@千禧bot’s operator is a post-90s graduate student who specializes in receiving nostalgic submissions. In the Weibo explanation, he introduced himself: “Welcome to nostalgic people, Tucool fans and pessimists who think that everything is terrible after 2010.”
Because @瞎瞎 wears a bot, @千禧bot is more like a qualified robot, sending and receiving submissions, and manually numbering them, doing their due diligence. From time to time, it will also deliberately imitate the tone of the robot.
Picture: @千禧bot’s contribution
@生难bot, @穷 bot, @有钱人讲bot, etc. The account number is more like a manuscript-like hole number operated by someone behind, will accept a specific type of submission, and attach the blogger’s personal perception.
More often than not, such emotional bots are like “painful trash cans” that accept people’s complex negative emotions.
The savagely growing bot accounts are not all red. Soon, around the bot’s operating form, Weibo once again raised a smoke.
Users are gradually discovering that artificial bots don’t seem as reliable as robots on Twitter. The bloggers of many bot accounts will “make private goods” in the content of the submission, and publish tweets with obvious personal preferences or marketing promotion.
For example, @糗事bot, @天秀bot, are millions of fans with a clear marketing number.
The purity of the bot is being destroyed.
In the bot fever, these fast-growing bots are gradually becoming the marketing number of the “received submission” skin. These big Vs just changed the form and continue to guide the public opinion, “with rhythm” and advertise.
A war against the bot started.
According to @瞎 a few bots recall, on the 8th day of the bot homepage, on September 19th, the blogger was forced to change its name to @瞎几潮潮 post.
“At that time, a batch of bot ‘policemen appeared on the Internet, specifically said that the bot is hot, the bot has a rhythm and the like.” Shrimp brother said that a user had sent a private letter accusing himself: “You are all off the skin.” What kind of bot is it?”
Some submissions with personal remarks and bots showing personal preferences have been resisted by netizens.
“I sent a star to wear, there are many star fans running to accuse me of collecting money, chaos and rhythm, deliberately discrediting the stars.” Shrimp brother had to change the name of Weibo, decided to “accept users to submit, The personal number, which is also mixed with personal content, continues to operate.
“I don’t want to be a robot, send and receive articles every day, and I can’t communicate with fans,” he said.
In fact, analogous to Twitter, the microblogging position itself has more personalized and entertaining content. This bot fever at the end of 2018 may be just a wake-up call from the majority of users to Weibo.
02.The big fan-level tree hole number: showing anxiety
Today, the bot account that is still alive has become a marketing position for sending and receiving submissions.
As at the same time last year, the criticism and accusation of netizens, the nature of the bot has indeed changed.
Hedgehog commune (ID: ciweigongshe) searches for users on Weibo with the bot as a keyword, and finds many accounts with bot suffixes.
@游戏主播bot is mainly based on the release of exciting video and Tucao, with 240,000 fans, and the amount of interaction is very small. In fact, it’s just an account in the marketing matrix.
The person responsible for account operation said that the company currently has more than 250 account operations, mainly planning short video promotion.
In addition to this company, another @star confusing behavior bot told the Hedgehog Commune, the blogger has recently prepared to change its name, transforming into a fashion class, no longer doing bot.
These accounts are not tree-hole accounts that accept the contributions of users in the traditional way. Many bots carry such a suffix, draped in the skin of the bot, just because “the bot is easier to fire.”
There are some tree hole accounts that do not have the name of the bot, but they also assume the responsibility of sending and receiving submissions.
@绿帽社 is a typical emotional tree hole account, fans call the blogger “the president.” At present, @绿帽社 has accumulated 6 million fans and released more than 7,000 submissions.
@绿帽社 was established at the end of 2016. The president told the Hedgehog Commune that the number of fans in the first half of the year was not large, and the performance was average. After half a year, the force suddenly rose and the powder rose rapidly. Currently operated by two people, one is responsible for Weibo and one is responsible for WeChat public account.
At the time, there were not many similar emotional accounts on Weibo. More famous is the North American Tucao Jun, who was originally a series of accounts that accepted the submission of foreign students, and was completely closed due to the exposure of false information.
At the time, @北吐吐君 had a great influence on Weibo with its wonderful and singular storyline.
@绿帽社’s story is similar. In the early days, the bloggers specifically accepted the fans’ slogan “green” and successfully seized the public’s emotional gap.
Open @微帽社’s Weibo homepage, full screen green people panic. “In the spotlight, tell your story!”
Picture: @绿帽社微博首页
The president said that he is not a person with a story. The original intention of the construction was to “guard the smile of the honest man.” In emotional issues, such stories can give people a good vigilance and establish a correct three views.
For the content of submissions, I prefer to select some “circularization” obvious submissions. For example, cos circles, dota circles, pesticide circles, specific circles will make a specific user audience better resonate.
Last, enter the category of the content of @绿帽社door. For contributors, publishing their own experiences can satisfy their desires and expressions. Sharing the story, you can also harvest a lot of sand sculptures that are “sorrowful and happy” in the comment area.
This type of tree hole account with a large number of fans is turned into a porter for users. The president mentioned that it takes 3-4 hours a day to sort out the manuscripts, plus the fragmentation time, 80% of the time is spent on @绿帽社.
As a result, bloggers rarely interact with fans, and account settings are automatically replied. The large fan volume of the tree hole account has formed a standardized “industrial production process.”
The big fan volume of the tree hole submission number really made the “robot”, using various users to contribute, they have grown into another kind of head big V.
A fan who follows @绿帽社 and other emotional sharing bots tells the Hedgehog Commune that they like to watch bots, more because they are fun.
“I will not contribute to myself, but I am very happy to see other people’s miserable experiences. I feel that there are still people who are worse than me. These tragedies have become funny after being processed by sand sculpture users.”
03.Personal blogger: Intimate brother and sister in the micro-interactive community
From the artificial bot to the emotional tree hole for sending and receiving submissions, the core words of such accounts are decentralization and self-expression.
In fact, the number of fans has grown to a certain level, and the tree-hole account is bound to deteriorate. It is no longer the micro-interactive community with dense traffic in the past.
The big bots changed their skins and grew into a new batch of big V that controls the right to speak. And there are countless fans with a small tree hole account of about 100,000 or less, and they are still sticking to the initial intention of setting up a bot, and they are “roaming themselves” in different circles.
@瞎了一潮潮post has gone this route. After the bot war, Shrimp brother changed his name to no longer be a bot, and he was transformed into a blogger who sent and received manuscripts and personal content. He was still active on Weibo with his personal influence.
At present, there are 150,000 fans in Shrimp. The bloggers will also have frequent interactions with fans who pay attention to the account.
He described his own Weibo as follows: “60% of submissions + 30% of unspeakable personal speeches + 10% of children’s wowing calls forwarding = my Weibo composition.”
Shrimp brother said that some bots choose to hide themselves, separate private content from homepage submissions, and others like to share their own lives and ideas. This is how they are.
Shrimp brother is not a full-time operating bot account. Because of the nature of the designer’s work, life is very irregular. Every day, I spend a lot of time to read private messages and send Weibo.
“I once had a network company to ask me if I want to join the blogger matrix. I don’t want to, I sent it away.” Shrimp brother said that advertisements and the like will also be picked up, but basically they are juicers and face washes. Small advertisements such as instruments and cymbals.
“Shrimp brothers pick upClick on the ad to give us a lottery. In response, bloggers’ fans said that they called themselves “shrimp slices.”
In the @瞎几潮潮 post, a pink circle relationship similar to idols and stars is formed, but the interaction is far more than the average pink circle. Bloggers are more like “intimate brothers” on the mobile Internet. He will share his daily life, travel diary, and watch fans fan their lives and share their troubles.
Picture: The hand-made works that fans share with their bloggers, and they are ready to shoot
Occasionally, bloggers will also ask some fans questions to help everyone answer. For example, the post-World War II postgraduate study is still a direct work, and there are some privacy topics such as the first-time behavior.
A shrimp fan told the Hedgehog Commune that he was chasing “Sound into the Heart” and stumbled upon @瞎一潮潮post. After continuous attention, I feel that the shrimp brothers and fans are very cute. Every day, paying attention to the account can get a lot of happiness and feel very warm.
In these small communities, users are gradually forming their own unique discourse system and community atmosphere.
For example, @瞎几一潮潮post had been squandered by the actor Huang Jue, and later Huang Jue himself forwarded and replied: “This is not a mess, it is a punk spirit!”
In the interactive community of bloggers, the “punk spirit” becomes a “stalk” of word of mouth. There will also be old fans who give new attention to the history of the popular science shrimp brother.
And the @ mocking area bot is called “porter” and “princess” by fans. Under each Weibo push, there will also be a “reward rainforest” and other secret numbers to distinguish people inside and outside the interactive community. The comment area became a micro-interactive community with high viscosity.
The microblogging tree hole account not only displays anxiety, shows happiness, but also constantly establishes interaction and level of connection between people, and resolves these anxiety through humorous means.
The Internet era has not come yet, and there are various magazines and radio stations to open readers’ letters. In the era of mobile Internet, the tree-hole Weibo account and the blogger behind it took over the function of “intimate brother”.
They reveled in their own paradise and returned to the original heart of the bot.
Reference:
three times, Author: Zhang Tong, “in microblogging, hundreds of people every day pretending” robot “”