Do you like the new Android logo?
Editor’s note: This article is from “Netease Technology”, authorized Reprinted. Original title: Google deserts desserts: Android 10 is the official name for Android Q
According to foreign media reports, Google officially released a new generation of Android mobile operating system to be released this fall: Android 10. This means that Google has broken the 10-year history of using the dessert-named mobile operating system, giving up the naming of letters. The new system released this year is Android 10, and so on will be Android 11 next year.
After a quarter of silence, the essence of the Android brand has changed rapidly. Google believes that the traditional naming of Android is somewhat weird and needs to be completely eliminated, or at least changed. Google said, “First we are changing the way we name. Our engineering team always uses the internal code names from delicious desserts for each Android version, in alphabetical order. This naming tradition has also become an interesting part of the annual release system. Part. But the feedback we have heard over the years is that these names are not always understood by everyone in the global community.”
In addition to adopting a new naming scheme, Google has also updated the logo of the Android system to give the brand a new look. Android global brand director Aude Gandon said the logo has a “more modern” combination of words. It is important that the logo will always contain a small green robot. “The presence of robots makes Android unique. This makes the logo look more human, fun, and more approachable.”
In addition, Google will also change the color of Android text in the logo from green to black. Because the company has found that green characters are difficult to identify especially for people with visual impairments, and black with green robots can improve the contrast of the entire logo.
Illustration: A new logo for Android
As a landmark version of the Android system, Android 10 has a new naming scheme that is important. Despite this, some people think that Google changed the naming method because it is very difficult to find a dessert containing the letter Q.
“We will respond to this suspicion,” said Google Vice President Sameer Samat. He said that the real reason for Google to change its name is not that it is difficult to find a dessert containing the letter Q, but that the name of the dessert is not enough. “We have some good names, but each name cannot accommodate the culture of the world.” Android is a Global brands, there are more people using Android in India and Brazil than in the United States, so using English desserts to name Android will always miss some areas.
“Pit is not always a dessert. Lollipops can be difficult to pronounce in some areas, and in many places marshmallows are not real,” Sammat said. At least the numbers are ubiquitous.
Google will still develop a traditional robotic robot statue, but it will be number 10 instead of dessert.
As for the new logos and fonts, Ganton said that these changes are very important. Especially on smaller screens, this word mark can be made easier to read. She said: “To be honest, when we rigorously test in a very small space such as the screen, the current font is really a challenge.” Most importantly, the text mark is no longer green: it is black, which makes It is more recognizable in more contexts.
Another thing the Camden team did was to subtly change the robot, move its eyes down and adjust its tentacles. More importantly, they removed some yellow tones from the green to make them more readable, and added some auxiliary colors to Android’s overall brand palette to help improve accessibility.
Illustration: Google’s palette for the Android system
Looking ahead, Android will not just be “Green and gray,” said Camden. But only one of the new auxiliary colors is one of Google’s primary colors. Anyway, it’s important that Google’s palette is not too dependent on the company’s main colors. Nor will it be too close to any of the main colors used by major Android partners.
As for what Q in Android Q stands for, Google will never open it again. Although the official name of Android will only be Android 10, this does not prevent the Android team from creating internal code names in alphabetical order. Sammat said that Google’s engineers have chosen an internally used pronoun for Android R.