Founded in 2005, ALTER is the first Japanese model company to open a direct sales store in China.

Editor’s note: This article is from the micro-channel public number “ three entertainment ” (ID: hi3wyu), Author: mikoto .

After Max Factory, the Japanese model game company introduced in the second phase of Sanwen Entertainment’s model game industry illustration is “ALTER” which is known for its high quality.

ALTER (アルター) was established on March 1, 2005, and the official Chinese translation is “Alta“. In China’s model-player circle, ALTER and Good Smile Company, Max Factory and called the Japanese model company “Yu Sanjia”, which has a high reputation.

Young model play company ALTER, what is it called

With Max Factory and established in 1987 compared to 2001, Good Smile company (hereinafter referred to as the GSC), ALTER is a junior youth-shaped toy company.
  As the “year of the Japanese giants”Light company, ALTER has started the brand with the super high product quality that has been maintained since the beginning of the factory. ALTER is widely regarded as one of the best quality humanoid toy manufacturers in China and Japan.

ALTER’s business includes print design services such as the development of humanoid toys, manufacturing and sales, and magazine advertisements for humanoid toys. The products it produces mainly include
  PVC finished products, box play and movable figure. Although the founding time is not long, ALTER has launched a number of widely praised works, and its many humanoid toys have been reprinted. With excellent quality, ALTER has established itself in the Japanese mold industry in a very short period of time.

First introduce the terminology, which will not be repeated in the next issue.

  • Box play: The toy that is in the box. Because the box play and the gashapon can not see the contents, it is based on luck pumping toys, so some people call it “box egg.”

Young model play company ALTER, rely on what is called

The first Japanese toy maker to open a direct store in China
 

On February 24, 2006, ALTER established a subsidiary, Alta Trading Co., Ltd. in Shanghai, which is mainly responsible for the exclusive direct sales of ALTER and its brand of humanoid toys in mainland China. Alta Trading Co., Ltd. has opened a special website to sell authorized ALTER products to mainland Chinese model players.

Young model play company ALTER, rely on what is called

Starting Alta in mainland China in 2007 Engaged in the business of Japanese-shaped toy products, the “Three Royal” humanoid toys are represented by them.

In 2011, ALTER’s products were separated from the agency business, and directly opened a direct store in mainland China in Taobao Mall. ALTER became the first Japanese humanoid toy manufacturer to open a direct sales store in China. Later, because of the opening of a special sales website, Taobao was withdrawn.

ALTER, founded in 2005, established a subsidiary in China in 2006. In 2011, when it opened a direct sales store, Japan’s model play was not good in China.

ALTER attaches importance to the Chinese market, veryA large part of the reason comes from its president, San Shanglong.

Sanshang Long was born in Jing’an District, Shanghai. He loved models since childhood. At the age of 18, San Shanglong went to Japan to study computer 3D production, and then worked for a period of time in the Japanese toy listed company REDS. After this, San Shanglong first formed Shenhua, and then formed ALTER. As a person born in Shanghai, with the thoughts of his homeland, San Shanglong returned to China and established Alta Trading Co., Ltd., and soon became the general agent of GSC and Max Factory.

In addition to being influenced by the place of birth, optimism about the Chinese market is also the reason why ALTER entered China early. In an interview, San Shanglong said that some people in the industry encouraged him to say that the Chinese market will become the largest market in the humanoid industry in a few years and should enter the Chinese market as soon as possible.

When the Wonder Festival (WF), the world’s largest GK exhibition held in 1984, was successfully launched in China in 2018, WF opened a formal exhibition in China in 2019. 2019 Shanghai WF attracted 116 Chinese and foreign companies and 228 individual dealers to participate. Such high attention is from China’s growing humanoid toy market.

Young model play company ALTER, by what kind of

March 3, 2003, three on Long established “Shenhua JAPAN Co., Ltd.” (hereinafter referred to as Shenhua), whose office is located in Ginza District, Tokyo. Up to now, its three model play production factories have been established in mainland China.

Young model play company ALTER, by what kind of
  Among them, Dongguan Mingyue Arts and Crafts Co., Ltd. is mainly responsible for the development and production of the products of GSC, ALTER, MegaHouse and Max Factory. The majority of the human form is produced by Dongguan Yueyue Animation Model Co., Ltd. .
 

At present, most of the finished PVC products in Japan are produced in factories in China. The beautiful humanoid toys of the “Three Royal Family” are mostly born from the foundries in China.

High quality brings high word of mouth

In the minds of many Chinese and Japanese model gamers, ALTER is a symbol of high quality. From the opening of the factory to the present, ALTER has always maintained a high quality of workmanship. Being able to stand out from the Japanese model-playing industry so quickly, in the final analysis, the high-quality products are ALTER belts.Come to a high reputation.

ALTER’s product quality is so high thanks to its excellent group of prototypes and a good production facility.

The president of ALTER, Sanshang Long, founded Shenhua before the founding of ALTER. His main business is the production, manufacture and introduction of humanoid toys and models.
  At the beginning of its establishment, Shouwu was the main partner of Shenhua, and many of its humanoid toys were produced by Shenhua.

After the establishment of ALTER in Sanshanglong, Shenhua naturally became the production factory behind ALTER. In fact, the other two of the “Three Royal Family”
  GSC, Max Factory
  Many of the products are produced by Shenhua.
  In addition to the “Yu Sanjia”, its responsible manufacturers have
  SEGA, Tiger’s Cave, Beagle, Megahouse, Medicos, and YAMATO
  .

During the cooperation between Shenhua and Shouwu, Sanshang was exposed to many prototypes of the lifehouse. The experience of this cooperation has also laid the foundation for the conversion of ALTER to a number of well-known lifehouse prototypes.

Among the prototypes that ALTER has dug from Shouwu, there are more famous ones such as Xenopus, E. Yamaha, Izumi, and Ouyang.

The claws are good at making mighty combat characters, mainly responsible for ALTER’s magical girl Naiye series, “The Magical Girl Nai Ye The MOVIE 2nd A’s”
  Fett
  And in the magical girl Naiyevivid
  Ainhart Struts
  Humanoid toys are all prototyped by him. Young model play company ALTER, rely on what is called Young model play company ALTER, rely on What is it called
  B-mountain’s pure style is gorgeous and feminine, and its representative is in the “Edge of the Air”
  春日野穹
  . Young model play company ALTER, by what kind of
  The work of Shanwei Zongli is mostly a beautiful girl-shaped toy. The representative work has “LoveLive”.! “middle
  西木野真姬
  . Young model play company ALTER, by what kind of
  The style of the ocean is delicate and emphasizes the lines. The representative works are in the Lelouch of Code Geass Rebellion.
  C.C.
 
  Young model play company ALTER, by what kind of
  ALTER’s humanoid toys are excellently painted, and the touch of the skin is also leading the industry. San Shanglong said in an interview that there was a mountain of Xia (the character in “Death or Life”), which was very good, even
  Mr. Watanabe, the president of Max Factory, did not see it, which also sounded the alarm for him.
  ALTER then strengthened the research and development of production, San Shanglong said that ALTER wants to make humanoid toys to the extent that the cottage can’t. Young model play company ALTER, by what kind of
  ALTER was released in October 2014
  Waves and Asuka·Langger JERSEY VER.
  It is one of its masterpieces. With its excellent details and expressive expression, this Asuka humanoid toy is regarded by many fans as a god. At present, this humanoid toy has been republished twice, showing its popularity.

Figure is the main focus on the female market

According to the classification of ALTER official website, ALTER’s model play can be roughly divided into four categories: Figure, Altair, Almecha and Collabo.

Figure

In general, Figure refers to all humanoid toys in the Japanese environment. On the ALTER official website, Figure is listed separately as a class. ALTER’s Figure series is the core series of ALTER. In the early days, there were 1/5.5 works, currently with 1/8, 1/7 and 1/6 as the main proportions. Most of the Figure series are beautiful girl-shaped toys, most of the character prototypes come automatically.