Each year, there are about 760,000 natural villages and about 5 million rural houses built or rebuilt in China. Self-built houses can form a trillion-scale market.

Looking at the trillion blue ocean market, the In China’s 450 trillion real estate market, the self-built housing market in rural areas and around the city has not received much attention because of its low proportion. As more and more people who have entered the town and have accumulated wealth (50 to 80) return to their homes to renovate their homes, this market is also growing year by year.

From the data point of view, China has about 760,000 natural villages and about 5 million sets of farm houses built or rebuilt each year. Based on an average of 300,000 yuan per set, self-built houses can constitute a trillion-scale market.

But rural self-built houses are still in a very early stage. From design to construction to final construction, there are many pain points:

  • The design is not beautiful: rural self-built houses are often not easy to design, and the urban residential style is far from the same.

  • The construction quality is poor: there is no professional third-party supervision organization in the rural self-built houses to carry out the house quality control. All of them belong to the contractor’s self-built self-management, and the houses are not constructed according to the building code, resulting in the quality of the house. Frequent and no after-sales.

  • The process is complicated: the whole building process usually takes half a year or even 1-2 years to build a complete building. The personnel to be docked from the construction team leader to various material suppliers. Dozens of people, the owner will spend a lot of time and energy in the process of building a house.

  • Information asymmetry: rural self-built houses are scattered in various villages across the country, while professional self-built houses are in the city. There is no smooth docking platform between the supply and demand sides, resulting in opaque prices and hidden highs. Come, there have been a group of scammers in the name of building houses to build houses owners through various channels.

  • Lack of financial services: Many self-built houses are built by the owners themselves by borrowing money from relatives, and personal borrowing is prone to capital outflows, so you can see many rural self-built Halfway through the cover, the project was stagnant.

self-built house platform “residential online”.

“Study Network” was established in 2009, has been reported, its main The business has five parts: land transaction, property rights transaction, rural housing, rural service, and big data AI. According to the soil flow network team, the search for “homestead” related items on the website is very large, and the demand for cooperation between various building companies and companies is also seen. Therefore, it is decided to internally incubate the Internet self-built housing industry platform “residential online”. . “Residential Online” provides information services from drawings, design to construction landings in the self-built housing industry chain, similar to the “self-built housing version of the Tub Rabbit”

The services it provides are divided into online & offline mode:

Online: Rely on the website traffic source to promote the self-built house business and obtain sales and drawings. “Residential Online” currently has more than 1 million self-built houses. In this group of people, the demand for purchasing standardized drawings is very high. Therefore, the first service launched by “Residential Online” is free drawing download, which is also based on Drawing requirements have launched a sales business. According to the person in charge of the “Residential Online” business, the drawing library currently has more than 3,000 sets of drawings that can be used for construction, and the unit price ranges from 50 to 5000 yuan.

After completing the residential design, if the user has construction, supervision and other requirements, the user can select the self-built house supplier in the “residential online” brand library, and the supplier will complete the offline construction service.

Offline: The early “Residential Online” was only a pure online platform, but since 2019, “Residential Online” has also begun to extend the offline service of self-built houses. The Tuliu Group currently has 30,000 land brokers in various cities across the country. Land brokers, as an important part of land transfer, connect land and customer resources to facilitate transactions.

At present, “Residential Online” has transformed and trained a number of brokers, and recruited self-built housing industry personnel to open a building service center to provide “building housekeeper” services for self-built houses. That is, in the capacity of a third party, the materials, construction process and building service of the building construction project under construction will be supervised. At the same time, the online platform will be used to supervise the construction of housing funds and construction costs to ensure the safety of construction funds and construction costs.

Therefore, combined with online and offline services, “Residential Online” can rely on the flow of the Group to attract suppliers and buyers, while offline relies on the Group.The rural channels, large-scale brokers, and newly established service centers in residential online complete the closing of sales closed loops and services.

Traffic + Financial + offline brokers are also one of the advantages that the Tuliu Group believes it has cut into the self-built housing sector.

In the field of self-built houses, there are already covered, easy-to-build rooms, Yunbaojia, Village House, villa network and other players, they mainly provide one-stop self-operated building services. However, the “Residential Online” team believes that the user needs of the self-built housing industry are scattered. Some people only need drawings, and others need complete full-chain services. The demand for one-stop customization may only be about 20%. Therefore, “Residential Online” transforms the low-frequency and high-priced business model into a multi-frequency and relatively low-cost way to enter the market. The online platform + offline service center is used to complete the information matching and docking, which can meet the needs of most users. Form a platform model.

Reference to the future direction, “Residential Online” believes that financial services are also one of its advantages. At present, the Tuliu Group can provide loan services to customers who have land management rights and homestead use rights. Based on the land management right, the right to use the homestead, and the assessment of the local villagers’ credit, together with the traditional bank’s credit loan and ant gold service loan, the soil flow group can provide relevant residential financial products for the self-built users.

At the data level, the Tuliu Group said that the “residential online” day was 80,000, and the revenue from building, design and drawings accounted for 82% and 14% of the total revenue of “residential online” respectively. 3.8%.

Team, the three responsible persons of the “Residential Online” business are: Zhang Meiling, former head of Yuanda Meizhai, head of Yuanda’s residential brand, and head of Tuyuan Marketing, for fully assembled residential products And the township tourism business has full process operation management experience and in-depth research. Liao Jianwei has 10 years of experience in traffic improvement and website operation for large-scale portals, and has conducted in-depth research on search engine algorithms and developments such as Baidu and Google. Tangyu, many years of self-built housing industry experience, set up more than 300 light steel construction teams, cultivate more than 60 construction project management talents, more than 1,000 self-built housing projects, self-built houses Industry top design capabilities.

Currently, Residential Online is seeking independent financing.