On the afternoon of May 17, Zhang Yong, Jing Xiandong, Shao Xiaofeng, and 16 Ali partners including Jiang Fan gathered together and showed up in Lanzhou, Gansu to attend a conference.

They came to participate in this conference, mainly discussing “How Ali can use his own power to help the village revitalize and become rich”? This action was defined by Ali as a “hot land of hope”.

On the spot, Zhang Yong, Chairman and CEO of Alibaba, stated that Alibaba will continue to maintain investment and consolidate the results of poverty alleviation in rural areas, and launch assistance from the three directions of “promoting industry”, “cultivating talents” and “enabling technology”. The latest action plan for rural revitalization is the “Hot Land Plan”, and the “Alibaba Poverty Alleviation Fund” has been fully upgraded to the “Alibaba Rural Revitalization Fund” to ensure that the “Hot Land Plan” measures are not compromised and ensure their effectiveness.

So, what are the three directions of “hot land”?

  • Promote industry: teach people how to fish. To put it simply, after poverty-stricken counties get rid of poverty, they must pursue sustainable development and vigorously promote the development of rural core industries. Alibaba’s role in this is to use its own ecological and technical strengths, according to local rural conditions, connect with industrial planning, help reorganize the industrial chain, make good use of the advantages of digital infrastructure, help underdeveloped areas better connect with the market, promote branding, and enhance additional add-ons. Value, linking the vast number of consumers and businesses.

  • Cultivating talents: training new farmers for the new countryside. Zhang Yong is very optimistic about the opportunities conceived in the three hundred and sixty industries under the conditions of the digital economy. He wants to send college students who used to beat the gongs and drums to welcome them back to build their hometown.

  • Technology: Let the power of science and technology take root in the countryside. In Zhang Yong’s observation, when many live broadcast rooms have appeared in the fields, whether focusing on the “first kilometer” of agricultural production or helping the construction of smart villages, science and technology cannot be ignored. It can do a lot, but it also needs to do something. .

The following case can explain the above concepts very well.

Let’s take the example of a fruit farmer in Gansu: a Lixian in Gansu 5A 9-year-old fruit farmer earned 3 cars in one year as an anchor, and he also called a girl who was working outside home to join her as a live broadcast e-commerce company.

During this time in Lanzhou, Gansu, Zhang Yong and Uncle Zhang met and chatted

Zhang Jiacheng Uncle Zhang is an ordinary apple fruit grower in Longhuai Village, Yongxing Township, Li County. In the past, every autumn, he waited for fruit dealers to pull apples out of the mountain and earn a year’s harvest. In June 2019, Uncle Zhang was encouraged by the special commissioner for poverty alleviation (senior employees selected by Ali to support the countryside, which will be mentioned below) , Attended the live broadcast training class. It was this live broadcast training class that made Uncle Zhang the oldest peasant anchor in Li County. The live broadcast has accumulated more than 600 fans for more than a month.

Yin Yipan, Special Commissioner for Poverty Alleviation in Lixian County, taught 59-year-old farmer Zhang Jiachengxue to sell apples live and became a “net celebrity” in Lixian County

Relying on the live broadcast of Uncle Zhang, he sold his apples to all parts of the country.

Uncle Zhang said: “The biggest advantage of live broadcast is that customers are watching during the live broadcast, knowing where my apples come from, from home to orchard, picking apples, packaging and shipping, I am live broadcasting, so customers believe Me.”

Live selling apples for a year, the income has increased a lot, I bought a tricycle, electric car, and this year I bought a car for my son. “The family used to earn more than 200 yuan a year, but now it earns more than 100,000 yuan a year. It’s a big difference.” Uncle ZhangSaid that his goal is to earn 1 million from e-commerce in 10 years!

This year, Uncle Zhang also called his daughter who had been working in Shanghai back to her hometown for live broadcasting, and planned to pass on the e-commerce business to her daughter. Uncle Zhang revealed that in the past, because of poor family conditions, his daughter did not go to Shanghai to work after graduating from high school. He was very sad. Now, I call my daughter back to her hometown and follow him to learn about e-commerce operations, “I want to leave the Taobao shop to her and pass it on.”

Uncle Zhang is not an example, there are many cases like Uncle Zhang… “The Hot Land Project” will extend this case in more depth.

Ali’s “village revitalization” plan started in 2017. In December 2017, Alibaba established the Poverty Alleviation Fund, which identified the promotion of rural areas as one of the company’s most important strategies, starting from the five poverty alleviation directions of education, health, women, ecology, and e-commerce, and exploring sustainable, participatory and referenceable directions. Rural development path.

In June 2019, Alibaba selected a wave of senior employees internally and sent them to designated poverty-stricken counties at the national level to assist in poverty alleviation work, in order to make the Internet poverty alleviation and revitalization model take root in the countryside.

The latest data shows that in 2020, the sales of agricultural products on Ali’s platform will reach 303.7 billion yuan, and the country’s county-level product sales will exceed 1.2 trillion yuan. It will continue to be the “largest agricultural product sales platform” and the “largest county-level product sales platform”. One of the effective boosters to promote the development of rural industries.

According to the “Alibaba Poverty Alleviation Fund Triennial”, from December 2017 to December 2020, 832 formerly national-level poverty-stricken counties sold more than 270 billion yuan of goods on the Ali platform. On the Taobao live broadcast platform, about 110,000 Taobao anchors and love anchors hosted more than 3.3 million live broadcasts of agricultural products, which drove the sales of agricultural products to more than 15 billion yuan and indirectly helped 1 million villages to increase their incomes and become rich.

Weiya, one of the representatives of e-commerce anchors, started from Yunnan in 2019 and went to Anhui, Hunan, Qinghai, Henan and other places to do poverty alleviation live broadcasts. In the past 3 years, she participated in more than 100 live broadcasts. The innovative poverty alleviation method of “donation on behalf of others” has accumulated a turnover of over 700 million yuan.

Zhang Yong said that in the era of the Internet, the best condition is to “set up the road” on the Internet so that more farmers can directly connect to the market. “Ali will continue to provide solid investment to the villages. More tangible help”.

Under this “hot land”, next, Ali will focus on building 8 “billion-level brand agricultural industry belts”, building county-level ecological agricultural products brands, and building 10 “rural tourism benchmark counties””At the same time, more rookie distribution centers and upstream logistics centers will be built to further open up the online and offline channels for rural industry development.

Teaching him to fish is not as good as teaching him to fish. It is no exaggeration to say that this is the most humane and experienced activity I have participated in since I paid attention to Ali(Spray/Keyboardman don’t spray), to drive everyone with a small family, this is not something that every major Internet manufacturer can really do. It can only be said that we look forward to more Internet giants to join this great cause of rural revitalization, getting rich first leads to getting rich later, and making full use of it to get rich.