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Editor’s note: Although we rarely see Amazon’s overwhelming publicity and marketing, this company has always been the leader of e-commerce, the secret is hidden in its algorithm and service system, the smartphone’s The rise has added a force to the development of Amazon. This article was translated from medium, article author Andrei Tapalaga, original title Why Amazon Barely Needs Marketing.

Many companies have been fighting for years in the online market and have achieved success, but Amazon is one of the best, and there are some more special places worthy of our attention. Many marketers are trying to figure out Amazon’s algorithms to better understand how it attracts customers and how to maintain customer loyalty.

Amazon’s launch of Prime is actually a wonderful game. Such smart marketing techniques not only give users a sense of planning for life, but also help to reduce operating costs – because users can only buy for more than one year. Subscribe to the service, but you only use Prime for only 6 to 7 months.

For them just use Amazon to find a specific product or compare prices. But what’s important is that this marketing feature is completely free and works for all Amazon users at no additional cost.

One thing Amazon is doing is creating a store page of its own for each user based on all the information collected about the user and the user’s purchase behavior. Amazon not only customizes the interface of the website, but also provides special offers for specific users, so as to attract customers to buy more products, customers can get the products they like, with just one click.

Amazon is trying to deliver the products it needs to its customers. As long as the products are dangling in front of their eyes, they will not buy them. In this way, Amazon is attracting customers to buy more and more products from it, while customers will slowly forget their competitors – even if the price of competitors may be lower.

The advantage of using Amazon is that you can compare the exact prices between different stores. Amazon tries to solve problems for its customers, so customers don’t have to waste time on these things. Of course, another important reason is that consumers can’t find many reasons not to buy products. After all, the Amazon you want is ready for you. All you have to do is just click the mouse. At this point, the consumer has mastered all the facts about the product, and these facts are quite reliable.

They can also see the price fluctuations in the market on Amazon – this will allow customers to realize whether it is a good opportunity to start a product, or better wait a second, maybe the price will drop further – This is what we call a one-stop shop, one-stop service.

Customers are sure to find the products they are looking for on Amazon. They can compare prices on other online stores and get all the information they need to make the final purchase decision.

Offline and online activities

Users use the Internet largely to find the products they want to buy, or to buy something they are interested in. But when the user leaves the network, all purchases are stopped. This means that Amazon has not made any money.

Amazon’s response to this is to send an email or a notification with a promotion that may be of interest to customers or products they have seen before. This allows customers to come back and buy more. I have to say that this move is very effective. Because customers sometimes forget what they want to buy. By sending an email with a promotion or notification, Amazon can remind customers that it’s time to buy something forgotten. Amazon really wants to do everything possible to get customers to go online as much as possible, keeping the potential of consumption at a high level.

Today, many people are using smartphones, which opens the door for Amazon, and consumers can access Amazon 24 hours a day.The website, while Amazon can send more notifications through the smartphone app, allowing users to come back to buy more items.

We can only guess that innovation will set off a new peak in online marketing in the future.