Hot pot is the largest single item in Chinese catering.
Editor’s note: This article is from WeChat public account “Guotai Junan Securities Research” (ID: Gtjaresearch).
On the evening of August 20th, Chinese food giant Haidilao released an interim report. The company’s revenue in the first half of the year was 11.695 billion, a year-on-year increase of 59.3%, and the net profit was 911 million yuan, a year-on-year increase of 41%.
Affected by this, the stock price of Haidilao rose by 7 points yesterday. The intraday price hit a record high, and the company’s market value exceeded 180 billion Hong Kong dollars.
In fact, Haidilao not only has its own performance in Changhong, but also brought up other “brothers” in its own industrial chain.
Haidao hot pot bottom material supplier – Bohai International released the 2019 mid-year report on the same day. The company’s revenue in the first half of the year increased by 64.9%, and net profit increased by 54.1%.
In the past three years, Bohai International has become another ten times in the Hong Kong stock market.
How big is the industrial chain behind the Chinese hot pot restaurant like Haidilao? Bohai International may be just the tip of the iceberg.
A few days ago, Guotai Junan Social Service team released the research report “Investing in the track, the Nuggets trillion market – hot pot industry chain depth report”, interpreting the gold land in the 4 trillion food and beverage market, and the most mature in China Chinese catering industry – the pattern and future of the hot pot industry chain.
01 What propped up the 100 billion market value of Haidilao?
Speaking of Haidilao, many people still think of their enthusiasm for “making the earth people unable to refuse”. Such word-of-mouth marketing will even bring a illusion to many people: the performance of Haidilao is because of its The service is doing well.
But for the Chinese people who want to eat for the sake of the people, the reason for the repeated visits is the key to the taste.
In terms of the taste and quality of Chuanwei hot pot, Haidilao has almost achieved the ultimate in the national chain through its large and strict supply chain system.
From mutton and base supply, to cold chain logistics, from human resources training to in-store decoration, every step of the Haidilao supply chain has professional companies operating independently.
▼ Haidilao Company Opens Hotpot Whole Industry Chain