People are increasingly disliked buying mobile phones. This is not an empty conclusion. When people comment on the new mobile phone, they are not new, they will only work hard on the camera, and they will be more ugly and more expensive than the year. Their concept of consumption of mobile phones is also changing.
Our survey data shows that people are on mobile phone prices and mobile phones Problems such as basic functions are more concerned. They don’t care if the phone has the latest and coolest technology – for the big mobile phone makers this year, this may not be good news.
Ting Mobile Content Director Andrew Moore- Crispin said that people’s willingness to change this year may be lower than expected. Ting Mobile surveyed 3,540 mobile phone users, with 55% of respondents saying they plan to use their existing phones for three to five years. Of the more than 3,000 mobile phone users, 47% used the previous phone for more than three years.
Only 15% of those surveyed purchased their own mobile phone within two years.
Over the years, people have chosen to upgrade to new phones when their old phones are fully functional, and now see so many people surveyed spend more time using their existing phones. People are encouraged.
Andrew Moore-Crispin said that people around him who have wanted to have it right after the launch of the iPhone on the iPhone are now very patient. They will wait a year or more after the annual new product launch, until they wait for a new mobile phone to impress them, until their current mobile phones become stuck, faulty, and lack of battery life, they will consider buying A new phone.
Unexpectedly, Ting Mobile is not the only organization that makes this analysis, another data analysis agency Strategy Analytics an online survey of 2,500 smartphone users reached similar conclusions. One-fifth White users plan to use their phones for 3 years or more, and baby boomers are increasingly delaying the time to buy smartphones to more than three years.
Strategy Analytics director Linda Sui said that the eye-catching features in mobile phones are only more attractive to one-third of US users, and Z-generation, Hispanic and African-American users are more concerned about this. . High-end users who are willing to spend $1,000 on mobile phones are more interested in new technologies and eye-catching features, but this only accounts for 7% of respondents.
Strategy Analytics’ latest research shows that Apple smartphone users spend an average of 18 months on their phones and 16.5 months on Samsung. Apple and Samsung dominated with 70%+ brand loyalty, while LG and Motorola ran counter to the two handset makers, and their willingness to repeat purchases was less than 50%.
David Kerr, Senior Vice President, Strategy Analytics After the report was released, it showed that excessive price and too little innovation are the reasons why people lack motivation to buy:
Considering the “lack of” vitality of operators and equipment brands, consumers believe that the innovation capabilities and marginal added value of the next generation of flagship machines are declining. At the same time, the pursuit of profitability by manufacturers has led to the price of smartphones even rising to more than $1,000. Although a quarter of people think that 5G is important for next-generation devices, the price of 5G phones is still a major obstacle to user decision-making,