Compared with the first quarter of 2020, the total number of TV series filings in the first quarter of 2021 has dropped significantly.
Editor’s note: This article is from the WeChat public account “Xinjuguancha” (ID: xinjuguancha), author: SYX.
In the first quarter of 2021, 117 dramas and 3860 episodes were publicized for the national TV series shooting, production and filing, and the average number of episodes of a single drama was 33.99 episodes.
Among well-known film and television institutions, Huace added a new TV series “Forest of Two People” for the record, noon Sunshine added a new TV series “Ode to Joy 3” for the record, Yaoke added “Don’t fall in love with your boss” For the record of a TV series, Enlight Media added a TV series “Shanhe Pillow” for the record, iQiyi added a TV series for the record “The First Time I Love You”, and Mango TV added “This Life Is The First Time”, “Mother-in-law’s Bracelet” and “I” “It’s pretty good in a foreign country” for the record of three TV series.
Among the popular projects, “Lady’s Law” jointly produced by Penguin Films, Tianhao Shengshi, and Lize Films, “The Moon in the Moonlight is as Light as a Picture” produced by Perfect World, and “Our Marriage” produced by Hitomi Film and Television , “Waiting for You in Memories” produced by Deep Blue Film and Television, and “Bullet Marks” produced by Weike Pictures, have all been filed and publicized.
Three major themes of TV series “Morning Glory”, “Blood Glory” and “Guangwu Zhongxing” have also been filed.
8 well-known film and television institutions have been registered, and production capacity continues to shrink
Among the six major TV drama production companies, Xinli, Ciwen, and Ningmeng did not have a new TV drama record-keeping project in the first quarter, and Huace, Noon Sunshine, and Yaoke each added a new TV drama record-keeping project.
“The Forest of Two People” is filed by Huace’s Drama Cool Culture, telling the love story between a botany professor who is dedicated to scientific research and a country girl; “Ode to Joy 3” in the noon sun tells the life and emotions of five new heroines Story; Yaoke’s “Don’t Fall in Love with the Boss” tells the story of a 28-year-old paralegal who is in love with his immediate boss.
Among the four major online video platforms, Youku and Tencent Video did not record new TV series in the first quarter, iQiyi added one new TV series to record, and Mango TV added three new TVs to record.
I Love You for the First Time by iQIYI tells the campus story of the scumbag heroine of the second year of the clinical department of the medical school, and the schoolgirl loves; Mango TV’s three recorded dramas “This is the first time in this life”, “Bracelet” and “I’m Good Away from Home” are all 12-episodes scheduled for the Monsoon Theatre of Hunan Satellite TV, both of which are women’s inspirational themes.
The female inspirational TV series “Lady’s Law” jointly produced by Penguin Films, Tianhao Shengshi, and Lize Films also completed the filing and publicity in the first quarter. The play is a customized play by Tencent Video, and the main body of the record is Lize Pictures.
If it’s not necessary to get a star, well-known film and television organizations are deliberately evading the TV show filing channels.
As an online video platform, the Mango TVQ1 TV series registration project ranks N.O1 among well-known film and television institutions, and it is not unrelated to the fact that the above three shows are all scheduled projects of the Monsoon Theater of Hunan Satellite TV. Under hard and fast rules, TV drama projects on the star must be publicized through TV drama filing. Even if the process is more complicated and the review is stricter, film and television production and broadcasting organizations have to use the TV drama filing channel.
Among listed companies focusing on film business, Guangguang Media added a new TV series “Shanhe Pillow” for the record. This is the key repertoire of Enlight Media’s “killing” the TV drama market, telling the story of the hero and heroine working together in troubled times to revive the mountains and rivers.
Compared with the first quarter of 2020, the total number of recorded TV dramas in the first quarter of 2021 has dropped significantly. In the first quarter of 2020, there were 189 national TV series filming and production records and publicized repertoires, 7169 episodes, and the average number of single TV series was 37.9 episodes; in the first quarter of 2021, national TV series filming and production record publicized repertoires, 117, 3860 episodes, an average of a single drama The number of repertoire episodes is 33.99 episodes. In terms of the number of TV series, the number of TV series recorded in the first quarter of 2021 fell by 38% year-on-year; in terms of the number of episodes, the number of TV series in the first quarter of 2021 was down 10%. This reflects that the current TV drama market is still in the stage of defoaming and shrinking production capacity.
Study for stability, only 7 costumes
For “traffic” projects, focus on key online film and television drama filing channels, and insist on using the television drama filing and publicity channels, which are basically realistic themed dramas that seek correctness while maintaining stability.
In the first quarter of the major online film and television drama filings, there are many popular projects such as “Beginning”, “Jiang Zhao Liming”, “Coward”, and “Old Nine Doors 2”. In contrast, the first quarter of the TV series filing repertoire was slightly flat. Although there are popular projects filed by Sunshine at noon and Guangguang Media, overall, there are not many surprises.
“Bullet Mark”, “Waiting for You in Memories” and other high-profile IP adaptation projects have been filed and announced. “Bullet Mark” is adapted from the military novel of the same name by Fen Wu Yao Ji, telling the story of a Chinese special operations squad Bullet Mark performing an anti-terrorist mission in 2025; “Waiting for You in Memories” is adapted from Xin Yiwu’s novel “I Waiting for You in Memories” , Tells the love story of the heroes and heroines after 7 years of waiting, and they have cultivated a true fruit.
It coincides with the important historical node of the centennial of the founding of the party. Most of the TV series archived repertoires exported to television platforms are also mostly themed repertoires. “The Messenger”, “The Love of My Youth”, “The Tenth Regiment”, “Iron Armored Lion” and “Looking Up” all tell revolutionary stories about the heroes fighting bloody battles and defending the country under the background of a special age.
This year is also the 70th anniversary of the peaceful liberation of Tibet. Unlike the party history drama “Blowout”, the number of dramas surrounding the peaceful liberation of Tibet is more restrained. In the first quarter of the TV series filing, “Going West” produced by Sichuan Xinhua Distribution Group Co., Ltd. was one of the few plays to commemorate the 70th anniversary of the peaceful liberation of Tibet. The story tells the story of the Eighteenth Army of the People’s Liberation Army marching into Tibet. The commander Zhang Guohua ordered to mobilize the elite of the army and Tibetan and Chinese patriots to form an advance team. Under the leadership of the heroic commanders Gao Yan and Xu Yue, they embarked on a westward journey to defend the unity of the motherland.
Seven ancient costume-themed TV series passed the first quarter TV series filing, including legendary “Mountain River Pillow”, “Deyun Washe 2”, “Tianxia Canal”, “Smell the Fragrant Legend”, martial arts theme “Crimson Dragon”, “Fan Zhongyan” with a biographical theme, “Shutang Boy” with a youth theme. Different from the historical costume dramas in the record of major online film and television dramas that target the young Internet user market, the period TV dramas on the record, similar to “The Canal of the World” and “Fan Zhongyan”, are more in line with the tastes of traditional TV audiences.