The life of cross-border people is too difficult
Editor’s note: This article is from the WeChat public account “Enecnews” (ID:enecnews), author: Wan Xuxu.
Big sellers were blocked one after another, and Amazon responded publicly
During this period, the cross-border circle can be described as turbulent, and many Amazon stores have been blocked one after another. This wave of Amazon actions caught the sellers in the industry by surprise, and the entire cross-border circle was panicked.
Why the store was blocked? At that time, it also caused many sellers to speculate. Some sellers have speculated that this wave of store closures is to discourage some sellers from buying orders.
Some time ago, the news that 75,000 account information was leaked came out, and 200,000 sellers were involved, which caused a huge impact. Incidents happen frequently, in order to rectify various phenomena, Amazon finally took action!
Yesterday, Amazon issued an email to all sellers, responding to speculation caused by recent events, the content is as follows ↓
(Picture source comes from Amazon Global Store)
Through this open letter, sellers can summarize three points:
1. Explain the reason for the recent ban;
2. Amazon’s attitude towards managing non-compliant operations is resolute and consistent;
3. If the seller believes that Amazon made a misjudgment, or the seller’s own integrity and violations are unintentional, the seller can clarify whether they are in compliance through the appeal channel and submit a plan for correction.
As soon as the open letter was issued, it immediately caused a heated discussion among the sellers in the circle, and the sellers’ opinions were very different:
Vendor A: This means that we will continue to investigate strictly in the future.
Seller B: Is it implying that the account cannot be returned?
Vendor C: The announcement said it was “suspended”, so it is hopeful that it will be unblocked!
How can sellers protect themselves during troubled times?
I have to say that this wave of Amazon’s store closures has indeed shocked some sellers who used to buy orders, but there are still other sellers who risked the risk of “opposing the wind.” Amazon’s attitude in cracking down on violations such as order brushing is very resolute. After the industry’s top sellers have been blocked, Amazon may start a new batch of rigorous investigations.
A large number of sellers have entered the market one after another, and the competition in the circle has become fierce. This year will be a difficult year for both small white sellers and old sellers. This series of actions by Amazon is beneficial and harmless to sellers who operate legally and compliantly, but for those sellers who frequently touch the red line, the days are getting sad day by day.
In addition to Amazon, on other e-commerce platforms, some sellers have continued to violate regulations. In addition, some sellers have started a price war. Although they have made profits in the short term, they have also damaged the ecology and image of the platform. Presumably, the platforms will also strictly control such phenomena.
I often walk by the river, so I don’t have any wet shoes. The editor advises sellers that speculation is not a long-term solution, especially in this troubled autumn, sellers must operate in compliance with regulations and do not report that they are lucky enough to touch the red line, so as to avoid irreparable losses.