The distinction, especially since the quality of media content continues to improve, the difference between the two becomes more apparent.
Even entertainment-based media is also about creating hot content on hot topics such as recent movies, star events, sports gossip or fashion trends. The media content of the media will be relatively serious. The core of the creation is Based on the real events happening in reality, there are a lot of content framework restrictions. If you don’t respect the truth of the event, the story-inducing emotions are the lessons of the past, and the technology and finance are not to mention from the media.
Net red is more of a sub-hand, or a talent show, the content atmosphere is easy to play, the core of the creation is free to play around the story theme, because purely entertainment, fans will not take the paragraph seriously. As the story becomes more ups and downs, the fans may welcome the love. The most typical is the content of the vibrato, many short videos will have a big reversal at the end.
The difference between online red and self-media is getting bigger and bigger, and the stars are getting more and more blurred.
Since Weibo, the stars and net red have penetrated each other. Now, with the current vibrato, fast hands and major live broadcast platforms, all traffic stars have a network of red faces. The live guild and MCN institutions are similar to the star economy. Companies, many net red also often go to participate in the star-studded TV variety. There are a lot of stars in the fast-paced, fast-handed performances and performance talents. At least on the Internet platform, there is not much difference between stars and net red.
Private domain traffic, social e-commerce, KOC’s recent hot topics in these industries are old concepts. Maybe the Internet is really too lacking, and it can only reinterpret the new concepts for old concepts, so that it will shrink. Working from the media, it seems to be more busy.
I wish the next hot topic a little bit of gold.