New Consumer Brands Entrepreneurship Guide
The “new” of people, channels and categories together constitute “new consumption”. This may be the winter of the economic cycle, but it may be the best entrepreneurial era for consumer goods.
We mentioned in the consumer research report: The era of the mass brand has passed away The era of niche consumer goods is coming. This will be the cycle of creating the largest scale brand venture in the shortest time.
But obviously, entrepreneurs must also adapt and embrace the ever-changing “newness”: new consumer groups, new information dissemination channels, and new category opportunities. This is also the beginning of our salon. I hope that through the “New Consumer Entrepreneurship Guide” series of activities, the practitioners will be able to learn, replicate, and even optimize the experience to help new consumer brands rise rapidly.
This time, “Pro·WISE Salon”, about new consumption, Pro wants to talk to everyone specifically:
This event guest:
Erick Haskell, President, Global Business, Allbirds
Erick Haskell joined Allbirds in July 2018 as President of Global Business, where he is responsible for global market expansion and business outside the US, and will be Allbirds’ unique DTC (Direct-To- Consumer ) Experience brings consumers worldwide. Prior to joining Allbirds, Erick served as Managing Director of Under Armour Asia Pacific for a high-end functional sports brand, headed by Asia. During his eight years with Adidas, Erick held several key positions including Managing Director of India, Chief Operating Officer and Chief Financial Officer of Greater China.
About Allbirds:Starting in Silicon Valley, Allbirds only took 3 yearsTime has grown into an innovative footwear brand for the “unicorn”, which is described by users as “the most comfortable shoes in the world.” In April 2019, Allbirds officially entered the Chinese market. In addition to the Tmall flagship store, it also opened offline stores in Shanghai and Beijing.
Partner of “Tiantu Capital” Li Kanglin
Li Kanglin was the senior manager of the investment banking department of Orient Securities and the managing director of the investment banking department of Guojin Securities. He joined the investment bank in 2001 and entered the investment industry in 2007, focusing on large-scale consumption and investment channels for many years. It has witnessed the rise and fall of many brands and channels, and has a rich and unique understanding of consumer goods and innovation channels.
Founder and CEO of “Pineapple Zebra” Song Bing
Song Bing has worked in the Vanke Brand Department and served as the First Financial Business correspondent in the United States. He has more than 10 years of senior work experience in the residential, media and consumer sectors. In 2016, he returned to China from the United States and founded the “Hardapple Zebra”, a home consumer product brand that focuses on comfort technology.
Pineapple Zebra:Started by the media (The Pineapple Zebra Residence Guide), it has accumulated 9 million fans through detailed and practical content. It will be launched in the second half of 2017. There are products, starting to do vertical home-based direct e-commerce, and now positioning “comfort technology company”, this year launched a comfortable mattress, sales have doubled.
Pan Zhongjian, founder and CEO of Xiaoqiao Treadmill
Xiaoqiao Technology focuses on the smart fitness field, combining software and hardware, with innovative design to provide convenient and fun fitness programs for families around the world. After Pan Xiaojian founded Xiaoqiao Technology in Shanghai in 2016, he set up Xiaoqiao’s wholly-owned subsidiary factory in Jinhua in 2017 to form a complete system of Xiaoqiao brand sales and supply chain, and obtained Mingshi Capital and Huaying Capital within two years. , Jiashi Investment and other institutions invested hundreds of millions of dollars.
Yoren-Lawson Director of Online Marketing Hui Shuqing
The founder of Lawson’s overall new online creation has successfully launched a series of online red goods such as “double yellow egg ice cream”, “ice bread” and “devil rice ball” to guide the online to offline trading model under the new retail system., successfully realize the PD value of single PB commodity 15.1 within one week
Senior Brand Trader Yun Feng
2010~2014 served as the second child of the Tmall apparel category. He founded mcn, and cultivated a number of millions of Weibo fan accounts in one year and created a clothing sales of over 100 million. The brand has officially entered the category of branded consumer goods since 2017. Through the operation of the new media channels, it has cut into the beauty track, incubating the brand of Yiyimei makeup, and has formed a set of copyable iterations of consumer goods. Laying, fast-moving play.
The founder of the brand planet Lai Yongfeng
Lai Yongfeng is committed to brand innovation, DTC and marketing technology dissemination in China. He is the initiator of China’s Marketing Technology Ecology Map and China Digital Marketing Ecology Map. Brand Planet BrandStar is a digital media focused on brand innovation, DTC and new consumer brands, with core sections including brand stories, interviews and lists.
Activity Process
Sign up now
Time:August 31 (Saturday) 13:30 ~ 18:30
Location:Tencent Media Creation (2F, Building 1, Chuangzhihui, No. 998, Anbo Road, Yangpu District, Shanghai)
Sign up:https://www.huodongxing.com/event/4506945346600
(60 people, registration is subject to review, refusal to airborne)
This event is hosted by “Pro” and the final interpretation of the event belongs to all.
About “Pro·WISE Salon”
“Pro·WISE Salon” is an extension of Pro’s public service. We regularly invite experienced practitioners to share industry knowledge, communicate industry trends, and serve future innovators.
The word WISE is derived from the annual WISE New Business Conference held for six consecutive years – meaning “WhereInnovation & Startups Emerge”, we hope to provide exchanges and collisions for innovators and entrepreneurs through more frequent salon events. Opportunity.
For those who are interested in the next “Pro·WISE Salon”, please pay attention to the Pro public number, we will send you the event notification as soon as possible.
