The community buy-in track was suddenly stepped on and kicked.
Editor’s note: This article is from WeChat public number “investment in the network” (ID: China-Venture), author Feng Yingxing. The original title “Squirrel fights and lays off two-thirds of the work. I want to go beyond the fight. Investors: The industry is too burning”
Li Wei never thought that the company that was working overtime the first day was suddenly interviewed and laid off early in the morning.
” When I arrived at the company in the morning, I was interviewed and left the company. At noon, the entire street was occupied by the laid-off staff. Everyone went to eat the meal.” Li Wei described the squirrel before the layoffs. The total number of employees exceeded 2,000, and the contraction was about two-thirds.
The company where Li Wei is located is a squirrel that has been screaming on the community team track for nearly a year. On August 17, 2019, for Li Wei, it was originally a normal Saturday. The working status of 996 was the normal state since he joined the squirrel. Two months ago, the company even rumored that it would give employees an “annual prize”.
For a time, the rumors about the squirrels’ disintegration and disintegration have come up. In this regard, despite the squirrel’s official response, “the strategic adjustment needs to optimize the adjustment and resource integration of some business lines, which will increase the platform. The practice of the model, the original all relevant business is carried out normally.” However, the sudden large-scale layoffs still involve the sensitive nerves of the entire industry. Part of the remaining employees, also reluctantly said to the cast network, “temporary security.”
2019 is a sparse year, and community buying can be considered a small air outlet. Although the mode of community group purchase has risen in a small range from the second half of 2018, and nearly 4 billion yuan of financing has been completed in just half a year; but by 2019, the track has become increasingly hot, Ali, Tencent, IDG, and Gao. 瓴 Capital, KKR and other institutions entered the market and searched for relevant data under the CVSource community group purchase category. The number of related entrepreneurial projects has reached more than 11,000. Some even named 2019 as the “first year of community group purchase.”
The entire capital market is expecting community group purchases to be able to “fist Yonghui, kick Ali, and make a sudden rise”. Today, this track was suddenly stepped on and braked.
The capital chain problem is exposed?
The reason why the squirrel fights for sudden staff tightening, the investment network to the digital internal staff for verification, there are two reasons: First, the squirrel fights to plan to buy another community group buy brand “you and me”, and The audit department has been assigned to “you and me” for accounting and auditing. During the acquisition process, it was found that “you and me” itself is not healthy, and the squirrel fights hard.