Performing in life, growing in variety.
Editor’s note: This article is from the WeChat public account “All Media Party” ( ID: quanmeipai), author Tencent Media.
In Han Zong’s “Newly Married Diary”, there are countless good love stories and a good-natured love circle. The news of the marriage of the two men quickly spread to the top of the hot search in Korea. In more than a week, the two sides accused each other of faults and distribution of property after marriage, and even blamed more private details of life.
Good in the ins sent a reply to Anzai Xian responded
“expired sugar, such as arsenic”, from the sweet interaction in the show to today’s tears, quarrels, broken, once so matched couples torn face At this point, countless fans broke their hearts. Even if all the memories about her/his on the social platform are deleted, the variety shows that I have participated in are still awkward and unavoidable. As a past “criminal evidence”, “New Year’s Diary” has been re-enacted by many viewers, with a feeling of scorn or ridicule in the show looking for the clues of the two people’s omens.
The variety show has quietly penetrated into the star’s private life, pulling the world outside the screen and exposing it under the lens. In the variety market, more and more truth-seeking now, the star initiative to “show down” to the public to show themselves under the stage, seems to have become a magic weapon for high-volume and topical variety of variety shows. In this issue, the whole media (ID: quanmeipai) analyzes the inner logic of the star’s real life, analyzes the inherent logic of their existence and the buyer’s buying psychology, and explores the public and private boundaries of public figures.
Chai Mi Oil & Salt & Life:Everything is Variety
In the show of real life of stars, Korean variety shows have made quite rich and valuable attempts. As mentioned at the beginning, “New Marriage Diary”, which is attended by Huishang and Anzai, is a reality show in Korea that records the true marriage life of celebrity couples. In addition, there are a number of reflections including “Superman Coming Back” and “The Same Bed Dream”. The program of the star’s true parent-child relationship is not only popular in Korea but also attracts a large number of Chinese audiences.
The domestic variety shows from the beginning, learn from the Korean model, In the self-exploration, combined with the domestic social background, a series of Chinese localized star emotion life reality show was developed according to local conditions. From childcare to marriage and family relations, variety shows begin to infiltrate every corner of life.
Parent-child variety:Mengwa economy is unstoppable
Since the first season of “Daddy Goes” in 2013, the parent-child reality show began to run through the entire variety market, such as “Mom is Superman”, “Daddy is back” and so on. The show of the handsome dad/hot mom + cute baby model, a large number of stars with their children appeared in front of the public. The child’s innocent behavior and the warm interaction between parents and children become the core content of the program. Mengwa economy has become an irresistible trend in the art circle. Full media of articles sent ” Parental variety Chinese formula: to Meng doll star catch the eye, behind it is deepMiddle-aged Anxiety has analyzed the representation of the parent-child relationship in the domestic parent-child program, and believes that “the star effect and the special structure of the Chinese family make the star parent-child program become entertainment. A hallucinogen that relieves anxiety”.
Marriage and Love Variety:Men’s marriage, women’s marriage
The marriage and love variety has always been the highlight of the market. In recent years, the limelight has gradually surpassed the competitive variety. After the “Family Lovers” and “Chinese-style blind date” and other popular dating programs, the stars have not escaped the fate of “hired marriage.” Full media of articles sent to ” when we indulge in “picture in picture” of her variety, we really looking at? “ are focused on women’s love and marriage. “Even the prostitute of my family who shows the life of a single woman has finally become a large-scale marriage.” On-site.
It is not only focused on her economy, which is dominated by women’s perspectives, but now the star CP, which is involved in the variety of marriage and love, also shows a transition from fictional hypothesis to true couple relationship. From the “We Love It” star pairing “imaginary boyfriend / girlfriend” to “daughter’s love 2” Zheng Shuang Zhang Heng, Xu Wei Zhang Enming and other true couples, in order to cater to the audience’s “磕 cp” expectations, marriage and love variety More and more into the true emotional state of the star.
Family generation, friendship, workplace: Variety new species
After the star marriage market was developed on a large scale, various types of variety shows such as family generation, close friends, and workplaces began to emerge. Positioned as “China Family” series of “China Family Watch Growth Inspirational Program”, Build a kind of intergenerational communication link between elders and celebrity artists through the observation room mode, Chen Xuedong, Fu Yuanhui, Dadhui Other star parents are also popular because of sharp or humorous comments. The interpersonal relationships involved in “My Favorite Women” are more complicated. Husbands often face the dilemma of how to deal with the relationship between mother and wife. Through the entry point of mother-in-law relationship, they show marriage, affection and intergenerationality. Thinking about communication.
Besides the family, other social networks of stars The relationship is also being further explored. “We are real friends” to play the “native friendship true love show” positioning, with the big S, small S, Aya, Fan Xiaoyu four years of friends as the entry point, through a trip between friends to focus on friendship. “My and my agent” shows the daily life of the performing arts workplace by focusing on the relationship between artists and agents.
Such, through multiple relationships and multi-class scenes, variety shows are increasingly focusing on the daily life of the stars, trying to spread all aspects of star life in front of the audience, and shifting the perspective back from the pastoral pastoral Life is trivial and social interaction. Variety has a “I have to participate in all your life stages”, star loveYou can shoot the love of dog food everyday. After marriage, you can take a couple to get along with each other, family contradictions, pregnancy can be observed during pregnancy, and children can take their children to participate in parent-child programs after birth. Chai rice oil and salt, life, and every stage of life can develop a new variety pattern, which is a seamless one-stop connection. In short, it is – All things can be variety.
Stars & viewers enter the show:All are seen in my life
Variety, from the beginning of the reality show, has been emphasizing “truth.” Unlike film and television works, viewers prefer to see the real side of the star in the variety show. Therefore, there are often stars in the reality show that break the bridges that show people to show “truth”. At the stage of the rise of slow variety, the program began to focus on presenting life. The so-called firewood and salt, the fireworks atmosphere is the real life. At this time, the variety is no longer limited to the studio, and began to try to integrate the real life scene into the program. The popular observational variety is now an extension of slow variety, with a combination of “outdoor reality show + studio interview”, focusing on the relationship between people in life.
Variety begins to become “reality “: Slow variety shows the attitudes and ways of life, such as making a good meal, cooking a good cup of tea, and enjoying a good view; observation room variety is as much as possible to observe and record the star in a non-intrusive mode. Life is a contradiction between interpersonal and lifestyle, and it is the collision, compromise and reconciliation of the values of life.
With the development of star network redness and net red star, the “communication distance” between stars and the public has gradually narrowed, and the public is not willing to only appreciate idols far away, but hopes to know more about them. . The variety show form, which is typical of the observation room, records the real life relationship of family, love, friendship and so on. At this time, the star’s active end is the deconstruction of his own people. In the process of public life, the star is degrading his own mystery, letting the audience understand the true self by observing his life. The distance from the audience.
Peeping desire and identity
In the observational marriage and love variety of “Dear, Marriage”, Li was a long-distance observer. The so-called long-distance observation means that you don’t have to go to the guests to observe the film that is only watched in the studio. . He is introducing himselfWhen I was in my identity, I used a word called “voyeurism.”
“Peeping” the possibility of a star’s private life, accurately hit the audience’s pain point – voyeurism. This is also the key reason for the high level of attention paid to this variety. The daily life of a star was previously private and unknown, and it is a great attraction for the audience to explore what star life is like. Regardless of the theme and content of the variety, the “star private life” itself is full of temptation.
This strong voyeurism pushes the audience to explore the details of the variety show. The observation of the star even reaches the point of “getting out of the fire”. During the broadcast of programs such as “Flowers and Boys 2” and “Chinese Restaurant 3”, the fierce conflicts and collisions between star guests increased the excitement and visibility of the show. These contradictions and conflicts became The confirmation of the true personality of the star has triggered the audience’s analysis of their words and deeds, which has resulted in the “study” of “flowers” and “high school” for the meticulous study of variety shows. “Flowers” and “Chinese scholars” use psychoanalysis, behavioral analysis, etc. to analyze and interpret every gesture and every character in the variety.
The deconstruction of the star people reveals the tension between the audience’s perfect imagination and their true personality
. The greater the conflict between the star image and the public perception, the higher the topic discussion. On the one hand, the audience hopes to see the true state of the star life in the program, forming a “contrast”; but on the other hand, if the audience can not accept the difference, the “collapse” of the person may lead to the counterattack of the public opinion – this is also the audience A manifestation of complex contradictions.
Also, when
The variety show focuses on the pain points in the life of the audience, such as marriage, intergenerational, child-rearing, etc. through the daily presentation of the stars, which can enable the audience to have a sense of substitution and empathy.
Through
The problem that the star presents in the show
It can reflect the anxiety and troubles of the audience and enhance the “viewing” of self-life. By expressing and discussing the views of the stars in the variety show on the conflicts between daily life and interpersonal relationships, they have gainedSome kind of emotional sustenance is to form a sense of identity in the process of rebutting each other.
When it’s true, it’s true and false
In addition to the danger of a person setting up a collapse, a star participating in a reality show often falls into the controversy of “false play.” After all, the variety show is not a family DV. As a program, there must be editing and focusing. On the one hand, the audience deeply understands this way, and always has a skeptical attitude towards authenticity when watching it; on the other hand, it puts the true feelings in the variety, and regards the footage of the star in the variety as a star. The projection of true character. For example, when Big S participated in the “Happiness Trio” and Wang Xiaofei’s love interaction was often questioned, he was acting, but when he participated in “We Are Real Friends,” Aya’s “arrogance and rudeness” was firmly recognized by the audience as big. S himself.
Whether it is a way of dealing with contradictions between husband and wife , or the mode of getting along with friends, this is a private matter of the stars. Why do viewers show such a “double standard” attitude when facing different problems? The audience showed two very different attitudes, mostly because the star life in the variety show often presented a kind of “realistic” state, which was processed in the real life of the star, which was mixed with real and fictional. Fusion. The boundaries between celebrity real life and public performance are increasingly blurred, and the attitude of the audience is complicated and swaying.
In the past, there was no direct link between the star’s private life and the audience. The distinction between the public and private spheres of a star is clear, and for a fan, the private life of a star is private and tempting. Now, the variety combines the performance and life of the stars:The audience is watching the complex mentality of suspicion and want to confirm the peeping, and the distance between the variety shows is also near and far. The emotions invested are also true and false.
Goffman’s theory of “foreground/backstage” compares life to drama. People perform different roles in social life, and at the same time distinguish between the front and the back, presenting an image that can be accepted by outsiders at the front desk. Hide the private, unfavorable side in the background. In the “Disappearing Region”, Merowitz continues Goffman’s front/back-office theory, suggesting that when other factors such as new media appear, or the integration of the original independent scenes, the “sideboard” behavior between the foreground and the background appears. . For the stars, their private life is the backstage for relaxing, But with the “invasion” of variety shows, although the stars are in their familiar life scenes, they still face the lens performance. Presented through variety showsMore is the side action of “showing in life.” The fusion of the two scenarios makes it difficult to say whether they are presenting themselves or creating new people. In the program, it is the disappearance of the camera or the inadvertent performance of the stars, perhaps even they can not tell.
Eternal approach:How to pull the stage curtain?
A few days ago, because of the “New Birthday”, Medina was rumored by a netizen after a hot search, saying that the scene of private chat with friends was privately edited into the program by the program group, and then Calling the wrong program group, the brokerage company and the program group made a mistake when docking. Although this storm finally subsided, whether the private conversation between star friends should be made public, this also triggered everyone’s thinking about the star privacy line.
The star “down” breaks the person’s design, and actively shows the audience the real life state and draws the distance between the audience and the audience. This is not a bad thing, but excessive exposure will inevitably affect the normal life of the star.
Some people think that as a star is to give up part of the private space, but with the continuous expansion of the “side table” area, the backstage space of star life is constantly squeezed, and where should the boundary between public and private areas be?
Variety shows continue to draw closer to the distance between the stars and the audience. How should this distance be controlled within a reasonable range, and where should the screen behind the stage be separated? ThisThese questions deserve more discussion and are worthy of everyone’s reflection.
.
