Streamlining the core experience of the application into a stand-alone version, the original integrated features become reloaded when the module is used, perhaps the future evolution of mobile applications.
Editor’s note: This article is from WeChat public account “Ray Technology” (ID: leitech ). The original title “7MB, the app is getting smaller and smaller?
According to Google’s vision,
Android should have the same excellent experience between different brands and vendors.
In order to give users a consistent experience, Android mobile phones are mostly pre-installed with Google’s mobile application services.
However, Google has launched the Go series in addition to the original mobile app.
Does the initiator of the Android system also try to split the Android experience?
Want to get more people online, Google has streamlined Android
Go series apps are based on Google’s vision for mobile devices: enabling more people to stay on the budget or device performance, using more reliable mobile services, and ultimately
Bring the convenience of the mobile Internet to the next billion people.
The ideal is full, but the reality is very skinny. In the past ten years of development, Google has developed the Android system into the world’s largest number of smartphone operating systems, and formed a strong ecological alliance.
Many billions of people are not using Android
The current situation of the gap in consumer power and the high price of smartphones is the threshold for universal access.
Android phones that sell for less than $100 (about RMB 700) often face hardware defects and are difficult to run the full version of Android. Experienced users of earlier versions of Android,
Must be on the phoneThe lack of storage space is deeply experienced, and the performance gap makes the Android experience different.
As a provider of mobile phone system software, Google has proposed a new program to streamline Android to have a smooth experience on low-performance devices.
We’ve seen Android Go, and apps like Google Mobile are slimming down
Reduced volume by 50% while ensuring complete core functionality, allowing us to double the available storage space compared to the past.
Even if you use a 4-core CPU, 1+8GB storage phone, you can
Use the relatively complete Google Mobile service with the help of Android Go, and say goodbye to Carton.
Even so, it is still difficult for people to use the Go series. After all, most people have a replacement period of more than two years, and they still have to endure the shortcomings of the current equipment before the replacement.
So Google will separate the Go series application. No matter what brand of Android phone you are currently using, you can install these applications with the original original size and the same core function. We can see that Google
The Go series is not a rude removal feature to reduce volume, but also a new feature for low-performance hardware.
The most important Google Go controls the volume to only 7MB, although there is no original personalized stream, but web search, image search and even All intelligent maps are retained.
Google Go has joined the web page and the navigation pages of major websites around the world.
One-stop solution to web browsing needs, even the original Google app does not have such a feature.
Google also made a Files Go file with a beautiful interface to clean up junk files.
More support for file transfer between phones
There is only a slightly rough file manager in the full version of Android.
Gallery Go literally means a simplified version of the gallery. The artificial intelligence optimization and online sharing of the original Google Photos is naturally gone, but it also gives the image editing and intelligent classification functions –
No need to bother to filter cat photos, the phone can do it for you.
Other Google Assistants Go, Gmail Go, Youtube Go, etc., are also based on the Go series application concept.
Simple, practical doesn’t take up too much space on your phone.
Whether it’s an entry-level phone with limited performance or an old phone that doesn’t keep up with the times, you can get a full Google service with the Go series app.
Personalized usability is also the meaning of streamlined applications
Nothing else,
Mobile apps that Chinese people use are also starting to launch their own streamlined versions
These applications, which are rated as Extreme Speed or Lite suffixes, have lost a lot of volume while retaining the main features.
Today’s headlines, fast hands, Tencent videos, Zhihu, Aiqiyi, Baidu, Weibo, QQ… We have almost all launched a streamlined version of these apps.
Although Google is not as exaggerated from hundreds of MB to 7MB, it saves most of the storage space.
As the name of the speed version says,
These apps are faster to open and use on entry-level phones and older phones.
CorrectFor those who don’t want to change old phones for a while, or who have limited budgets and won’t buy mid- to high-end phones, Speed Edition allows them to use these apps more smoothly.
The emergence of the Extreme Edition app also means
The thinking of Internet vendors has become more flexible than in the past.
Either country, the Internet industry will find the fact that if you can integrate as many services as possible for your users, you can get more benefits from ta.
We have seen a variety of super apps
Whether it’s initially chat, security, file management or other types of applications, it will eventually become an application that can do almost anything. Clothing, food, accommodation, entertainment and learning are completely arranged in the super application. It is convenient to go to the world with an account, but it also brings corresponding problems.
The most important thing is the application volume,
Every time you add a new feature, it will grow larger
Over the years, only a few tens of megabytes of applications have grown to hundreds of megabytes. It’s no wonder that some people are ridiculous, saying that these applications are almost as fast as Windows systems.
The idea of a user’s freedom to choose a service is also underestimated in the process of super-app growth.
The experience of being able to chat in A app, pay in B app, and eat in C app, what is done in the super app will be guided to the built-in service. There are a thousand Hamlet in the eyes of a thousand people, and everyone should have their own mobile service habits.
With the Extreme Edition app,
Not only frees up the performance and storage space of the phone, but also gives users the freedom to choose.
Users who like one-stop services can continue to use the full version of the app, and those who only need the core experience can use the corresponding features through the speed version, and different groups can be satisfied.
Although users who need a speed version are often only a minority, but
Because almost everyone is online and the Internet demographic dividend disappears, this part of the user is also worthy of application.
The UC browser’s large and streamlined version of the quark browser has achieved millions of monthly user activity in one year of launch, proving that the core experience is not a pseudo-demand.
Simplify and personalize the future, or the future of mobile apps
Since there are real user needs here, then it’s a matter of course for apps to launch a streamlined version. It is. Things may be much more than just seemingly simple on the surface.
There are two reasons for the app to choose to split itself.
One is the different needs of different devices, which is related to the increase in the size of the above applications: iOS and Android have billions of devices, meaning
Applications that want to be compatible with more devices will have to add the corresponding resources, which will make the application more and more bulky.
But in the current network environment,
The large-volume application is destined to have a less enjoyable download experience, and the lack of resources to occupy the phone space is also wasteful.
Upstream vendors such as Google have proposed a new idea to apply the application to zero. When the device is downloaded, only the corresponding installation package will be obtained, thus alleviating the pressure of downloading and storage. 
The launch of various extreme-speed applications can be seen as another response to this idea, and the results are indeed smaller. Closer to the idea is the WeChat applet, the fast application of domestic mobile phone manufacturers, and the browser-based PWA.
Make the application small enough to be pre-installed and open immediately when you need it.
The second reason comes from the future. The ultra-high bandwidth of the 5G network makes the download speed limit be greatly increased, and the significance of making a fuss about speed will no longer exist. on the contrary,
The app doesn’t have to be installed on your phone
At least, you don’t need to install it completely. After all, you can achieve one point at a high speed network.
under such changes,
Appraisal points for apps to achieve great results have also changed
: It is necessary to make the application have as many functions as possible, or to make the application as fast as possible when updating; in the 5G environment, it becomes how to open it as soon as possible, and open other functional modules as much as possible.
From this perspective, the core experience of the application is reduced to a stand-alone version, and the original integrated functions become reloaded when the module is used, which may be the possible evolution direction of the mobile application in the future. In this way, everyone has the opportunity to get a consistent application experience, and can personalize the real thousands of people according to their own preferences.