Xiyou system and supporting services for the source of goods to retain and manage purchasing, how to develop the value of the purchasing group?
On January 1 this year, the new “Electronic Commerce Law” was officially implemented, cross-border supply chain companies ushered in spring, but Will the purchase of half of the cross-border transactions disappear? Our view is just the opposite.
The new e-commerce law undoubtedly increases the management cost and tax cost of purchasing directly: personal purchasing is included in the scope of e-commerce operators, and it is necessary to register the market subject, and the cross-border e-commerce platform needs to report the identity information of the merchant and pay taxes. Related Information. The increased tax cost has caused it to lose its price advantage in the market competition, while formalized operations have increased management difficulty and cost.
At this time, the purchasing companies have two choices: one is to maintain the original business unchanged, register and pay taxes according to law; the second is to abandon the supply chain link and concentrate on operating the existing traffic system.
Small and medium-sized shopping is more inclined to the former. They are larger in scale. Before that, some of them have already operated in the form of enterprises. For small purchasing, giving up the supply chain is a more sensible choice, The biggest advantage lies in the Traffic end, that is, the consumer group that has established a strong trust relationship after years of precipitation,In the S2B2C mode The more optimistic today, the role of will become more and more important – In the S2B2C platform, the small B does not operate as an independent subject. It is attached to the platform and plays the role of content marketer at the front end. The platform is responsible for a series of services such as supply chain, pre-sales, after-sales, and delivery.
The recent contact with “Journey to the West” is trying to seize the new opportunity promoted by this policy. The founder Wei Yongtao compares the Journey to the cross-border e-commerce field, and provides the SaaS service with the order management and CRM system (management purchasing) as the core source, and provides social marketing distribution tools for the buyer. Operational support, and provide cross-border payment, cross-border customs clearance logistics and other services.
Wei Yongtao’s analysis of the market is based on the previous years of Haitao data, the current cross-border e-commerce market is about 300 billionThe size of the US dollar, in which various types of cross-border e-commerce platforms are about 100 billion US dollars in transaction scale, and the platform is difficult to completely open up the supply chain of many domestic and foreign fashion brands in the short term. Personal purchasing is bound to have its own living space. But in this market, every character has its own pain points.
For the source side, there is a lack of stable connection between the past and the purchase. The transaction relationship maintained by discount and low profit is very fragile. The performance is where the price is lower, or depends on the purchaser and purchasing. The relationship between the private and the maintenance of the relationship, and each store lost a store means that the loss of a sales channel, while the source side also lacks supporting logistics services to improve delivery efficiency and stability.
For purchasing, there is a lack of stable sources of supply and the aforementioned transaction compliance, financial costs and management costs.
On the chain that Journey Technology wants to link, it mainly includes these key nodes – “source source – domestic and foreign buyers buy – overseas warehouse – sea and air freight forwarding – customs brokers – cross-border express – buyers”.
The entry point for Journey Technology is the source (S), which is a foreign fashion retail store and a retail/wholesaler specializing in purchasing. Through the Kyrgyzstan S2B2C system, Journey Technology helps the physical stores with a flow of 500-600 million yuan each year, using the order system to manage 1000-5000 buyers (B), and the purchase of buyers is based on the small programs and operational support provided by the system. Become the front-end sales of S, sell the goods to buyers (C) in their own private domain traffic, earn trading commissions through selection and content marketing – non-price difference, there is no illegality of secondary sales. The author found that the price of a hot-selling skin care product with tax is almost the same as that of a duty-free shop.
At the same time, because there is often a poor information relationship between domestic buyers and overseas suppliers, CJ Technology will introduce social elements to support primary distribution fission. Throughout the transaction, Journey Technology is equipped with services such as settlement and logistics, and ultimately hopes to create a cross-border social retail ecosystem of business flow, capital flow and logistics.
Wei Yongtao introduced that this market opportunity was derived from the starting business of CJK, a cross-border customs clearance service platform. This customs clearance service platform was launched in February 2017 and has now achieved profitability. At the same time, it has become one of the competitiveness of Journey Technology in the cross-border e-commerce business map. In the future, it will reach a certain transaction volume and can be compared with each platform. Logistics service providers carry out transportation and warehousing cooperation.
From the perspective of market strategy, the first step of Journey Technology is to enter the “Japan, South Korea, Hong Kong and Thailand” region. Currently, it has six suppliers in Hong Kong, Japan and South Korea, and has generated a small number of transactions. Xiyou Technology will charge the purchaser for hundreds of yuan to open stores and operating expenses by collecting technical service fees and low commissions from the source, but Wei Yongtao said that the profit will be derived from logistics services.
At the end, I got to know this team. At present, there are 32 teams working together to run cross-border e-commerce logistics supply chain service platform and cross-border customs clearance service platform. Wei Yongtao was responsible for overseas 2C business at SF, and was the first Sifang technology. Co-founder.
It is understood that Journey Technology is now open for financing, financing will be used to accelerate the deployment of local teams in the first strategic market, and plans to develop 100 sources in these four countries and regions.
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