Integrate a week of interesting fitness news and fitness methods at home and abroad
Editor’s note: This article is from WeChat public account GymSquare Refining” (ID: GymSquare), authored by the editorial department of GymSquare.
“GymSquare Weekly” is our new section that integrates weekly fitness news and fitness methods at home and abroad, updated every weekend.
There are three core topics in this issue:
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Personal Education Center, Nail Salon, Fighting Hall: Gymnastics Crossover
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2019 Yoga Festival Hot
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And, some fitness news.
Personal Education Center, Nail Salon, Fighting Hall,When the gym crosses the border
Neutian Fitness uses the same model to open the nail shop expansion; the first mini-private church of the super-orangutan in the main group class is in Shanghai; the first everlast fight gym of the fitness club is about to open, and the gym is cross-border. Time.
inAfter the core model has been explored to a certain stage, different types of gymnasiums have begun the cross-border path of category.
For example, the private the church opened a nail shop, the group shop opened a private school, and even the club opened a vertical boutique fitness studio.
This week, Nakata Fitness, a private-sponsored month, started the nail shop expansion with the same model; the first mini-private church of the super-orangutan in the main group class landed in Shanghai; the first everlast fight of the fitness club The museum is about to open.
Even if the number of new stores in the industry is slowing, the cross-border of the domestic gym is going on.
The first is the establishment of the Nakata Fitness Studio, which has been established for five years and has more than 412 stores. Founder Zhu Xingliang said in public that Nakata is only a job and entrepreneurial platform for coaches. Nakata is only a job and entrepreneurship platform for manicurists.
In other words, in the partnership mode, Nakata Fitness, which has more than 400 private education studios across the country, will use the same model to expand into the nail field.
The core of Nakata’s fitness is its top-down partner model. The partners come from the participants of various stores. The company controls the national stores in the form of shares, forming a relatively light asset and rapid expansion mode.
The core of the content is the form of the private-sponsored month, and the coach guides the user one-on-one. Compared with the one-on-one technical guidance of the general private education studio, Zhongtian Fitness’s coach is more like a fitness service staff. Serve more and more private users at a relatively low price.
The model is not professional enough, or the quality is not high enough, but the size of 412 stores in the 5 years of Zhongtian has become a dark horse in the industry.
Manicure and fitness are both offline services. For Nakata, copying the store through the coach and copying the store through the manicurist, the store content is different, but the model is similar.
Expanding a similar store is the way Nakata breaks through the fitness ceiling.But more gyms, the core is still expanding Subdivisions in the same field.
For example, the super-orangutan that announced the expansion of the private education category was officially opened this week. From group lessons to private education, in the long run, the life cycle value of the group members is extended, and the category ceiling of the group class is also broken to some extent.
According to the official information released by the Super Orangutan, Private Education will not be promoted, and support for withdrawal at any time. You can view the uniform price of private education online. According to the earlier predictions of jumping, I hope that the user will leave the coach after 30 lessons, because “for ordinary white-collar workers, 30 private lessons are not cheap.”
Of course, the private teaching of the group library is not a precedent for super orangutans. Earlier from the private education and the 99-month-old music campaign, from private education to the group class Le Plus, Beijing group fitness fitness has also opened private education products.
Although private education is theoretically a high-level user’s advanced needs, but from a practical point of view, the probability of group lessons being converted to private education is still difficult to count. Maybe the focus of the group training to personal education is the brand of the gym itself.
For private schools with very homogenization, brands are becoming an increasingly important reference factor for user choice.
Not only small gyms, but clubs are also frequently cross-border. This week, One Mega Wade announced the operation of the boutique boxing boxing gymEverlast Boxing Gym is about to open.
This is a health club as head Tera, responsible for the operation of the first boutique fitness studio, also after high-level frequent changes in 2019, a trillion a large core Wade changes.
One of the new trends in 2019, whether it is Fight boxing hall monomer, or kick boxing lessons groups , become one of the more popular courses.
Private Education Center, Nail Salon, Fighting Hall, the boundaries of the gym are expanding; even commercial scenes, family scenes, fitness scene also expanding . The gym is on the big crossroads, but it is still a core requirement around fitness users.
lululemon yoga festival,Omma yoga session,Yoga Festival is hot
Two yoga sessions on a weekend, Chinese yoga getting hotter, and a healthy lifestyle boom.
This week, two thousand-person yoga festivals were held in Beijing and Shanghai respectively. Strong> is Lululemon’s annual yoga event Unroll China 2019 Yoga Music Carnival, and Omma World Yoga Conference.
A yoga session with more than a thousand people in two days, is the hottest weekend for users to participate in yoga activities this summer, and is also the best embodiment of China’s increasingly hot yoga festival.
As a lululemon annual yoga conference, Unroll China 2019 is the main music and yoga, lululemon ambassador as a yoga carnival mentor, leading lululemon community users to a two-day yoga experience.
As the head brand in the field of yoga, this sports brand from Canada ushered in the best fiscal year in 2019, and the global market including China has a good growth.
According to the officially released fourth quarter earnings report for 2018, lululemom’s fourth quarter global revenue was $1.17 billion, and $3.3 billion for the year, up 26% year-on-year. Among them, China’s e-commerce growth is particularly strong, with a growth of more than 140% in the fourth quarter.
Also, lululemon also has a gym. The lululemon gym in Chicago is divided into yoga, HIIT and meditation classrooms. With a healthy dining space, Fuel, a casual office space, showers and dressing rooms are available.
■Lululemon Gym
Whether it’s a continuous community yoga event, a gym in a store, or even an annual yoga event, sports experience is a consistent strategy for this yoga brand. For participatory fitness, there is nothing to replace the value of the experience.
In the same period as lululemon, there is also Omma Yoga from Shanghai. As one of the head kol of yoga, the first yoga activity of Omma Yoga attracted nearly 1,000 yoga enthusiasts to sign up.
A group of yoga enthusiasts from all over the world gather in Shanghai for yoga. If the festival is one of the ways for young people to gather, then the yoga session may be one of the best social gatherings for healthy lifestyle lovers.
Omma Yoga founder Tiffany, as a Kol in the field of yoga, has developed a long-term yoga course through a social platform, which has formed a considerable user base. Yoga is one of the ways in which Omma is a yoga brand. Perhaps in the future, this yoga brand will become one of the domestic yoga and sports representative brands.
FIBO CHINA,CrossFit Games,< Strong>And, some new fitness news
The end of the FIBO conference, the CrossFit Games event, and some new fitness news.
// FIBO CHINA fitness show is coming
This week, the FIBO CHINA fitness show is coming. The three-day fitness show has many good products and activities.
In addition to the equipment exhibition as always, we have seen more new fitness activities. For example, in addition to bodybuilding competitions, more fitness kol began to enter the fitness exhibition, more popular, and closer to users.
Of course, sports technology is also one of the highlights, such as the appearance of hyperice, and more smart devices for fitness began to show.
// CrossFit Games full game
to see the 2019 full game Scene of the game.
