These business leaders come from an organization called “B Corp,” a member of the organization that has been “certified” for its positive impact on shareholders and the environment.
Editor’s note: This article is from Tencent Technology, reviewing the Golden Deer.
August 26th news, according to foreign media reports, more than 30 business leaders from all over the world recently published a full-page advertisement in the New York Times, calling for business groups representing large enterprises such as Apple, 3M, JPMorgan, etc. Members of the Business Roundtable, please put the interests of the earth above the profits.
These business leaders are from an organization called “B Corp,” a member of the organization that has been “certified” for its positive impact on shareholders and the environment. The Business Roundtable is an organization representing 181 of the largest companies in the United States, including Apple. B Corp’s advertisement in the New York Times was actually a letter to the business round table.
This open letter is a response to a decision made by the Business Roundtable. The decision changed the definition of “corporate purpose” and changed it to promote “the economy that serves all Americans”, not just the interests of shareholders.
Although the Business Roundtable hopes that the company will benefit all shareholders and add customers, employees, suppliers and communities to the list of responsibilities, the CEOs of B Corp members do not think this is relevant to them.
In this letter, B Corps insists: “We have adopted a better corporate governance model that is good for corporate governance, which gives us and may give you a way to combat short-termism, and The freedom to make a balanced decision between profit and goal.”
This ad also includes 33 business leaders representing major brands, including Ben & Jerry’s, Danone North America, Patagonia, Stumptown Coffee Roasters, and more.
Patagonia CEO Rose Marcario said: “We live in a business that is air to us, drinkingWater and land pollution are responsible for more than 60% of the world, but companies have little responsibility. I think what the B Corp community is doing is bringing together these like-minded companies to become a stronger force in the world.
Although at the business roundtable, the extra attention to helping protect the environment may be new to many companies, but it certainly is not the case for Apple because it often boasts its environmental credentials. In addition to the iPhone “trade-in” program and the inclusion of recycled materials in its products, Apple is committed to minimizing its carbon footprint by investing in solar projects that serve its global operations, as well as other environmental initiatives. (Tencent Technology Review / Jinlu)