India has become a common gold rush market in Xiaomi and Bytes.
The growth dividend of the Indian Internet market is enough for domestic giants to see, and interest-driven cooperation follows.
On the afternoon of August 25, Xiaomi, vice president of Xiaomi and general manager of Xiaomi India, posted a photo with Twitter tweeting CEO Zhang Yiming on Twitter, saying that “TikTok is a very popular application”, which revealed Xiaomi will cooperate with the international version of TikTok in India.
Xiaomi and the vibrating parent company have been cooperating in bytebeats. In January of this year, Xiaomi and Weiyin released the independent brand Redmi Redmi and the world’s first vibrating flash shop. In March of this year, Xiaomi 9 and Vibrato reached a partnership to launch exclusive new features, including built-in filters and super wide-angle shooting.
Millet is eager to interact with Vibrato in China. It is also logical to cooperate with TikTok in India. India has become a common gold rush market for millet and byte beating.
Since the global launch in 2017, TikTok has more than 500 million monthly active users worldwide and more than 120 million monthly lives in India. TikTok was banned in India this year. On April 24th, India withdrew the order and the TikTok operation resumed for a week. TikTok was ranked first in the Google Play App Store India Free Downloads list.
The vice president of Xiaomi is interested in the penetration rate of TikTok among users, and TikTok is interested in the market share of Xiaomi in the mobile phone market. Market research firm StrategyAnalytics statistics show that in the second quarter of 2019, the Indian smartphone market, the shipment of millet was 10.2 million units, with a market share of 28.7%, which has been the first for the eighth consecutive quarter.
The domestic smart phone market is becoming saturated, and there is still huge room for growth in India. In 2019, Q2 India’s smartphone market shipments increased by 9.9% year-on-year and 14.8% quarter-on-quarter. In addition, nearly half of the Indian mobile phone market is a feature machine, and there are still dividends to be tapped.
Millet has already been laid out in India in advance. In 2014, Xiaomi set up a company in India; in 2016, Red Rice Note 3 was launched, and in September of the same year, it squeezed into the top three best-selling models in the Indian market. Xiaomi has seized the position of Samsung’s dominant position in the Indian market with its outstanding price/performance strategy. In terms of smart TV, Q1 Xiaomi TV has a market share of nearly 40% in India in 2019. The top five brands are French brand Thomson, American brands Vu and Kodak, and TCL.
Intensive cultivation for many years, India has become a new growth point for Xiaomi. In 2018, the Indian market accounted for more than one-third of the global sales of Xiaomi mobile phones. The prospectus submitted by Xiaomi last year mentioned “India” as many as 226 times.
The performance of Xiaomi in India leads to OPPO, vivo, etc.Other domestic mobile phone manufacturers have entered the market, and with the local mobile phone brands such as Micromax, the competition has become a red sea.
The general manager of Xiaomi India, Manu, hinted that the intention to cooperate with TikTok is in line with the consistent pace of Xiaomi and Bytes jumping in India. TikTok can use Xiaomi mobile phone as mobile portal, and Xiaomi mobile phone can also be connected with TikTok. Selling, attracting users, and having the same interests, naturally hit it off.