Another e-cigarette industry event in Shenzhen, the capital of electronic cigarettes, is coming.
With the emergence of entrepreneurial unicorns at home and abroad, e-cigarettes have begun to become a new choice for some consumers, and the development of the industry has also driven the development of many surrounding industries. From the perspective of the industrial chain, upstream and downstream companies such as foundries, battery manufacturers, and materials companies are beginning to experience a state of supply that is in short supply.
In this context, industry communication has become a necessity for channel vendors, developers, suppliers and brand owners, but is limited by the many restrictions of e-cigarettes (such as not being able to advertise, “tobacco control orders”, etc.) As a result, the opportunities for communication are less than those of other consumer goods, and the e-cigarette exhibition has become a popular platform for offline communication.
“Reed Exhibitions (Shenzhen) Co., Ltd.” was founded more than 10 years ago. is operated by Reed Exhibitions (the world’s largest exhibition and conference organiser) and Shenzhen Huabo Exhibition Co., Ltd. The joint venture company established in China, the most influential private exhibition company in China’s gift industry, has become one of the largest exhibition organizers in the domestic gift industry and a member company of Reed Exhibitions.
Reed Exhibitions Huabo told us that the early team of the company started to hold gift exhibitions in the 1990s, hoping to create a platform for trading, display and communication for more manufacturers and traders in the form of exhibitions . Reed Exhibitions started its career at the Gift & Furniture Fair. The flagship exhibition “Shenzhen Gift Home Show” is divided into spring and autumn seasons and passed the UFI (Global Exhibition Industry Association) certification in 2005. “At present, each exhibition attracts more than 3,600 brand companies, and more than 160,000 domestic and overseas buyers, including well-known enterprises in various industries.” In addition, Reed Huabo has also held Shanghai International Gift Show and Beijing Gift Show. China Daily General Merchandise Trade Fair (“the department store”).
Shenzhen Gift Fair as a period exhibition, the scale has grown from the initial 5,000 square meters to the current 115,000 square meters, with over 3,600 exhibitors. The annual average growth rate of the exhibition scale is 30-50%, which becomes the coverage. National and large-scale industry exhibitions in the Asia-Pacific region. Reed Huabo said, “The key data such as the scale of the exhibition, the guests present, and the intention of the transaction are all in the head of the Asia-Pacific region. We hope to exhibit through the exhibition.Businesses and traders provide a value-added platform for brand display and business development.
In addition to the comprehensive exhibition, Reed Huabo also began to organize related vertical exhibitions by observing the trend of the consumer market. In 2019, with the arrival of e-cigarettes, Reed Huabo will also hold the 4th International E-cigarette Exhibition in Shenzhen on August 29, including industry summits, channel matching sessions, industry roundtable discussions, etc. He has been a member of the major brand owners, supply chain experts, members of the Electronic Cigarette Association and many other industry guests.
Reed Huabo said that from the era of the big smoke to the current era of small smoke, the electronic cigarette industry is growing faster, but depending on the particularity of the industry, for brands or suppliers, offline The exhibition has become one of the best ways to open up the industry’s vision and understand the industry’s recent consultations and policies. Reed Huabo will continue to serve the industry in the form of exhibitions in the vertical field of e-cigarettes. In the future, it will learn from the experience of e-cigarette series exhibitions. More exhibition related services for vertical tracks.