There was a revolving door between venture capitalists, and the two groups exchanged their identities.

Author: Kim Ye also, graduated from Stanford University, Ping ++ polymerization pay the company founder and CEO. Authorized to publish.

In the past year, many entrepreneurs around the company have been working as investors, and many of the friends who have made investments have started a business. There is a revolving door between venture capitalists, and two groups of people exchange identity. I have had a lot of wonderful chemical reactions in the process of communicating with them. It is necessary to write down these feelings, including my own thoughts and sparks from others.

People, always a stand-up animal

Friends of entrepreneurship, the previous mantra was:

“I am such a good project, investors are picky, I don’t know what they are worried about, I really don’t know how to do it”

Now they have made their own investments, and the argument has changed:

“This team lacks a core partner”

“The track where the project is located is not big enough”

“I don’t want to vote for myself now.”

……

Investing friends, the previous mantra was:

“We want to look at the data for the next 3-6 months”

“Send an Ali political commissar to help you solve organizational problems.”

“This matter must take a big sum of money to capture the market mind”

……

Now they have started their own business and their arguments have changed:

“How can data break out so quickly?”

“It’s too difficult to find someone, the team is not good enough to be annoying”

“Have I been too harsh on entrepreneurs?”

……

I believe that their moments and time are sincere.

There are so many empathy in the world. Those who have sat on both sides of the negotiating table will have a more three-dimensional human sentiment. They will say something that they once hated at a certain moment, and then weirdly said that this sentence is so smooth, as if they did not hear it. It’s so annoying. They can split into two people to talk, switch their identities, and continue to progress to the level like a stolen dream space.

A buddy who had made an early investment came out to start a business. He told me that his dream of doing it at night was to vote on the IC (Investment Committee) discussion project. In the morning, he woke up and found that the email was lying in the mailbox and told him the TS of the project. The investment letter of intent) was torn again.

Another buddy who started his own business later went to make his own fund. He said that he wanted to vote for a “self of the year.” He felt that when he met a present self, he might have a chance to ring the bell. Ask him: “Do you want to invest in your life?Career to heal your entrepreneurial experience? He didn’t talk.

I like to read biographies, because when I read page 10, the young hero did not know how much success he would have on page 389; then he turned back to the 60th from the 453th page. Page, at that time, he felt that this dark moment must not pass. Only in the book, we have the perspective of God. The moment of high light and the moment of despair are so close together that anyone can read it back and forth; the real life in reality can only cross oneself and love each other with their own way and the other side.

No exponential growth track,You see all articles about talent, organization and culture online,< Span> will kill you

Several friends have been particularly motivated to start a business. I asked them why they didn’t do it quickly. They said that they would form a perfect “dream team”. Because they haven’t found up for half a year, they are determined not to start. When I was puzzled, they took out the friends and chickens that had been collected for many years, mostly about “the talent density is higher than the development speed”, let’s go. So the first time you start a business, you should make this mistake, including me a few years ago.

Before reading the history books, I don’t particularly understand why all the empire must expand indefinitely until the final collapse. If you are good, you can’t live well. Later, I discovered such an infinite loop: if you want to achieve a career, you must gather talents, and it is difficult for people with great ambitions to do things together, so the empire can only satisfy them through constant increments. Ambition, let them settle their positions; and with the expansion of the territory, the desire of the original talents is greater, more talents have joined, so this cycle must continue, otherwise an empire that does not expand or even shrink cannot Solve the mutual interest game between the internal elites. The collapse of the empire has never happened on the road to external expansion, but it has been doomed when the talents above the temple are rich.

So, the fundamental to determining talent, organization, and culture is whether this track can tear an empire model. If this is a small city state, the ceiling is obvious, the best culture, the best organization, can not retain talent, but will swallow the possibility of “small and beautiful”, even if the talent is retained, it only accelerates the castle from the inside The demise of the capture. All management methods work best in wartime conditions.

In peacetime, management means mediocrity and consumption. Therefore, matching talents, matching organizations, and matching cultures are more important. Not everyone has the opportunity to open the empire model, and Rome was not built on the first day.

You knowPan> Something about the target user image, may be wrong

Most articles and experience sharing are about the importance of the target user image, but there is a hidden premise that “this user image orientation is globally optimal.”

For a simple example, if you want to do business with Class A users, the results come to users A, B, and C, which account for 70%, 10%, and 20% of the user sample, respectively. Therefore, B and C are naturally shielded. As a result, Class B users are a 100-fold potential market compared to Class A users. You spend all your energy on optimizing the products, services, and experiences of Class A users. When faced with a 100-fold opportunity, this focus is In fact, it is a kind of deviation, because you can explore a bigger market with your time, energy and heart.

Therefore, the true correct thinking should be borrowed from the fake: the target user portrait is fake, and the exponential growth of the trillion market size is true. Before the model curve can’t be run, the product is MVP, the company is a temporary organization, and the founding team should be “three-four.”

In the past few years, at least four or five of my friends around me have done business projects on the edge of the “great market,” killing products, promotion, and data. Most of them have done a small job. But when they finally sold the company to the resumption of the experience, everyone would more or less mention the flash of time when the “big market around them” appeared, that is to say, they also felt some other possibilities looming. Unfortunately, they used to ignore the option without hesitation.

Starting a product is essentially an effective supplyscarcity

A lot of products didn’t run out at the end, or they didn’t have big successes. They didn’t have no painful demand, nor did they have no broad market, but they were not scarce enough to lead to a viable business cycle.

Scarcity, early non-consensus, medium-term execution, and later monopoly.

  • The first mover is often not recognized by the mainstream. At this time, only when he is offering such products and services, scarcity is natural. The most important thing at this time is to constantly verify and strengthen this supply. In the vernacular, it is “how fast you can run.”

  • As the market grows, more players see business opportunities rushing in, scarcity is facing reverse dilution, and maintaining a half-step lead at this stage must rely on superior execution.Force and less mistakes, the industry’s old guns will have an advantage over the newcomers at this time.

  • In the later stage, the market mentality has been occupied, the network synergy began to appear, and the high-efficiency output of data intelligent feedback products opened up the competitive distance, and achieved long-term monopoly of the core resources of the ecological upstream and downstream.

Not all companies can successfully cross these three stages, so they have to face the Red Sea, price wars and vicious competition, and bad money drives away good money. On the other hand, companies that can successfully cross these three stages have an interesting feature: they have an innovative founder in the early days, a partner who has been in the industry for many years in the middle, and a business model in the latter stage. Partner in top design and ecological construction. Scarcity is brought about by the right people at the right time.

Good business modelBe able to keep a secret

Aggregate payment is a good idea. When Ping++ discovered this market vacuum in 2014, we were happy. But I didn’t understand a simple truth at the time: this secret is unstoppable.

The subsequent development also confirmed this point. A large number of competing products poured in. Anyone said that they were doing aggregate payments, and the market was forced to fall in the Red Sea. After the shared bicycle, the same logic, no secrets, others can understand at a glance, and can basically imitate the user experience no difference. Many products can’t get rid of this kind of finality, essentially because the final game is doomed at the beginning.

So a company’s products, before they can produce some kind of secret, don’t tell others, advertise, do propaganda, and pursue excitement. The business model that can’t keep secrets is to make cannon fodder for the industry giants, and it is hard for you to be alone. Later, when we upgraded the product on the basis of aggregate payment, we learned it, and the official website information was restrained. The media basically couldn’t see the article, and did not participate in the lively activities. We were low-key and deeply cultivated the customer scene, but achieved good results. And growth.

Overview of the successful experience of the past few years, the best secret is the team’s unique subjective temperament and advanced cognition, because this thing is difficult for others to imitate the engraving even if they understand it. The company of the product can run well, such as the little red book. A good track, in addition to long snowy roads, thick snow, there should be secrets that only you know.

The enterprise service market is so difficult in China.Think about the characteristics of the customer group of services.Please also consider enterprise informationization. Historical process

Stop in the world of stocks

Today, only China, India and Vietnam have a world economic growth rate of more than 5%. Other countries have either growth rates below 1% or have entered a full negative growth stage. A worldwide financial crisis is being bred, and the wealth growth brought by the next big technology explosion is still far away. The world is eagerly awaiting new technological breakthroughs while biting teeth and preparing to hunt for other countries. living space.

Today’s entrepreneurs, entrepreneurs, and investors are not ready to compete in stock competition, but we may have to face the world of stocks for some time. Customs clearance games have to continue, class mobility is destined to occur, and interest distribution is always taking place. Will the decisiveness of the cruel world be the fate of our generation?

Take him, the era of peace, entrepreneurs are revolutionaries.