In the future, we will see more meteors across the sky, still, without leaving a cloud.
Editor’s note: This article is from the WeChat public account “New Music Industry Watch” (ID:takoff), the author is new.
The Internet music market has stabilized, and online channels and online students have gradually dominated. The music industry is much more active than in previous years.
At least the data looks like this.
The International Federation of the Phonographic Industry’s IFPI data shows that the value of the Chinese recording music market and the world rankings have skyrocketed over the past three years.
In 2018, the world ranking of China’s recorded music market reached an unprecedented seventh place. The optimistic view is that the Chinese music market has entered the top three in the world within five years. (See: How does the Chinese music industry create such amazing growth?)
How did the data come from? They are all brushed out.
Traffic singer brush data, net red singer brush data, shake × singer brush data, music platform financial report data, music program brush data…
The “brush data” mentioned here does not mean that the data is falsified, but the term of the ball that is borrowed.
In the ball circle, brushing the data means that the data is weakly beaten by the weak team. It looks very powerful. It is actually a flower punch and embroidered leg.
The music circle data seems to have a bit of meaning.
The data looks just right, but no one, a song, or an album can stand in the industry.
You see, Chinese music can rank seventh in the world, Tencent music can make the world’s only, but in the past two or three years, Chinese musicWhich song, which album, and which singer can be said to be deeply rooted in the hearts of the people?
Otherwise there will be no “Zhang Yadong’s Wrath“.
Instead, we can see that various officials have broken records, can see all kinds of sensational numbers (millions of millions of people), and can see all kinds of unseen singers turned out…
Read: Seeing such a list, there is no need to be discouraged by Chinese music
Chinese music has become a “Meteor Garden”, various meteors are fleeting, all kinds of data are stunned, today’s song is fire, tomorrow’s song is fire, today he broke the record, tomorrow she broke the record.
And, in this era, everyone can make music, everyone can be a singer. At this moment, someone may upload a song to the music platform in the bedroom. Next, a meteor may be To cross the sky.
But, don’t leave a cloud.
There are readers who keep reminding meThe consumption scene of music has changed.
Really, it’s not the time when it took a few months to plan, collect, produce, and market, and then everyone calmed down and turned the lyrics page to listen to the song.
The digitization and streaming of music has made music never go deep into every corner of life like today. You can stand, listen, walk, listen, exercise, run, swim, play, listen to the phone at any time, listen to it, how to listen, how to listen, what to listen to… /p>
Music is everywhere, but it’s like a cloud.
We are not even sure if the music is for listening, but it must be brushed with a mouse.
You see, the songs and people are no longer listened to by the audience. I don’t know that users hiding in the corner of the network are red with the mouse and red with their fingers.
Any network platform can raise anybody at any time, and then use the data to convince the public, hey, this is the star!
There is no more value judging standard that Volkswagen can refer to, and it can only be collected as a single, or as much as possible.
In this process, music is no longer a carefully crafted product, it becomes a material for diversion.
Who is wrong? All TM Internet?
It must be said that the Internet does indeed smash the product system of the traditional recording industry.
The fast-breaking Internet thinking has made it difficult for the past to take time to craft the industrial processes, and has to serve the network.
But the more terrifying thing is that the traditional recording industry has been sluggish for many years, destroying the elite creation system of the past. There are not many creative elites in the industry, such as Li Zongsheng and Lei Jude, and there are not many like Yao Qian or Chen Zeshan. Marketing expert.
So, even if the net reds want to transform into professional singers through record companies, they will eventually realize that today’s industry has no ability to add value to them.
In fact, over the years, many online reds and draft reds have tried to transform professional singers, but it can be said that they are valid in the industry…
I haven’t seen it yet.
The newcomers who have debuted in the past five or six years, and the “newcomers” who really stand in the Chinese music scene, Li Ronghao may be one, right? (Although he is not too young)
What is the standard for a firm footing?
First, a song with a high degree of vocalization, and the work is stable.
Second, the circle of the body is not so obvious, relying on the work to gain the recognition and recognition of the nationality across the circle. (including Hong Kong and Taiwan)
Third, as can be seen from the tour and other aspects, the audience groupLarge and constantly improving.
Everyone else is just a star of a circle or a channel.
Of course, there is no problem. In this era, it is not easy to get through a circle. I don’t think everyone needs to find a circle.
If you can earn hundreds of millions of dollars in your own circle each year, why bother to find out?
Sometimes, just fans are more energetic and feel that their love beans should get more recognition.
I never thought that “out of the circle” is a problem. Whether it is an idol or a net red, do your part and earn enough money.
Even if it’s just a “meteor”, the moment of crossing the sky has left a glimpse of the spectator’s memory.
Maybe we just have to face such an era, only meteors, no stars.
To create a “star” requires time, place, and people.
天时: The times are willing to leave time and space for the “star”, and the artist has enough talent.
Property: The aesthetic and information output of “Star” can be accepted by the public
People and: The industry has the ability to create “stars”
In the past, the industry was aiming at creating a “star”. From the selection of materials to the “enterprise system”, we all strive to be popular. Nowadays, the whole industry thinking is changing, because the emergence of net reds, because of the layering, because the music market is more and more subdivided, the selection of materials and the corresponding target market has become more targeted.
The audience of Net Red is the fan of Net Red, the audience of idol is the fan of idol, the audience of folk is the fan of folk, the audience of Hip-Hop is the fan of Hip-Hop, and these fans are more and more ” “Hard core”, not your own love beans do not love, not the style they like, do not pay attention, non-similar my heart will be different.
This is called “circle barrier”.
So, in this era, it is too difficult to build a national superstar.
At the same time, the aesthetics of the public has not changed much. Is the popularity of the public’s network hotspots, aesthetics and techniques worse than those of the songs 20 or 30 years ago?
I bet, now I have another album like “Kiss Goodbye”, it can still be a fire.
Fans, fans and the public have become more and more different. Fans have their own channels for discovering music, fans have their own social networks, and the public is completely affected by the network channel.