On the evening of June 8th, at the 21st Annual Meeting of the 2021 Yabuli China Entrepreneurs Forum, Liu Yonghao, Chairman of New Hope Group, said that under the great changes in the international environment and the epidemic, China has been pushed to the challenge of human technology. The cutting-edge has allowed China’s manufacturing to truly enter a period of innovation after experiencing a cycle of imitating and catching up.
“In the previous rounds of industrial revolution, China was basically marginalized, but in the latest round of industrial revolution, China may become a potential world leader One.” Liu Yonghao said.
2022 is the 40th anniversary of the founding of New Hope Group. Liu Yonghao said, “We will also enter the age of 40 and have a clearer understanding of the development of the enterprise. , I have a deeper understanding of changes.” For changes, Liu Yonghao concluded that the current changes mainly occur in three aspects: the international environment, the growth momentum of enterprises, and consumer behavior.
In terms of corporate development momentum, Liu Yonghao believes that changes are mainly due to the digitalization process. Liu Yonghao said, “In the past, digitalization was the icing on the cake. In the epidemic, digitalization is an inevitable trend. Neither traditional industries nor emerging industries can escape this trend. Artificial intelligence, mobile Internet, big data and other emerging industries Technology will profoundly affect the organization of human production, the governance of the country, and people’s lifestyles.”
Liu Yonghao announced that embracing new technology is no longer part of a certain type of enterprise. Patent, New Hope Group will continue to increase investment in biotechnology and digital technology in 2021.
In terms of consumer behavior, Liu Yonghao has noticed the rise of the post-90s and post-00s, as well as his unique sense of national pride.
” Today’s post-90s and post-00s are rational and diverse, with a broad vision. They are neither humble nor overbearing, they have considerable professional knowledge and a strong sense of national pride. Our consumption People no longer choose products domestically or imported, but really return to the product itself. This is an opportunity for the rise of Chinese brands.” Liu Yonghao said.
Based on the changes in the international environment, corporate development, and consumer behavior, how to find a new chapter in the face of major changes?
Liu Yonghao said: “The new chapter requires new logic, and we need to review and revise the corporate culture.”
div>For this reason, the New Hope Group willThe industry culture has been thoroughly sorted out, and a mission, two visions, three-like genes, four-dimensional values, and five new concepts have been determined.
Take Liu Yonghao’s past titles of “Quail King” and “Feed King” as an example. New Hope Liuhe Chairman Liu Chang often said when training new employees, “Boss this 10 The most right thing I did in the year was to step down from the throne of the’big king’ and make thousands of strugglers.”
Liu Yonghao believes, ” ‘Big King’ has the limitations of the times. Now the problem of the enterprise is structural. The problem of driving the team depends on who meets the needs and who solves the pain points. So we changed the rules of the game to whoever contributes, not who Become a’big king’.”
In addition, New Hope Group proposed in 2021 the “Five-Five-Year Project” for the next five years. The five-year plan is to invest 50 billion yuan, focusing on the layout of the meat, egg and milk industry focusing on pig breeding and deep processing of meat products, promoting the development of digital villages in rural production, life, and ecological governance, as well as cold chain logistics, ecological environmental protection, rural tourism and other industries. Promote the development of local farmers and small, medium and micro enterprises. Over the past five years, 50,000 new jobs have been created in the fields of pig breeding, food processing, cold chain logistics, and digital urban-rural construction, which will stimulate the employment of college students, farmers and other agricultural workers. The rural green-collar training project has been promoted in five years, and 50,000 new green-collar farmers will be trained for public welfare through a combination of online and offline methods to help revitalize rural talents.