The video content of the second-dimensional culture was born, but it was finally realized in the mobile game. However, I don’t want to be a pure game company.

Business becomes a turning point? B station does not want to be a pure game company

Beijing time on August 27th news, 哔哩哔哩 (also known as “B station”) released the company’s second quarter earnings report, the quarter’s net revenue of 1.537 billion yuan ($224 million), a year-on-year 50% increase; net loss of 315 million yuan (45.9 million US dollars), an increase of 348%; adjusted net loss of 256 million yuan, an increase of 1216%; basic and diluted net loss per share expanded to 0.96 yuan, and last year The same period was 0.26 yuan.

The stock price fell 4% after the market.

Revenue structure adjustment: Mobile game declines year by year Live broadcast, e-commerce rises

Business is getting a turning point? B station doesn't want to be a pure game company

There are four business segments, mobile games, live and value-added services, advertising, e-commerce and others. Among them, mobile game business revenue has always occupied more than half of the country, but the proportion of revenue is gradually decreasing. Revenue for the quarter was 920 million yuan, accounting for 59.82% of the total revenue; while in 2018, the proportion of total revenue was 71.12%, and in the first quarter of 2019 it fell to 63.59%.

At the same time, revenue from live and value-added services was 326 million yuan, a year-on-year increase of 175%, advertising business also increased by 75% year-on-year, and e-commerce business and other year-on-year surges of 489%.

It can be seen that in addition to mobile games, the business growth of the other three major sectors has exceeded the total revenue growth, indicating that the income structure of the company is adjusting and changing.

In the past year, there have been signs of change, and there are two “big brothers” behind them, Tencent and Alibaba.

On October 3, 2018, Yan and Tencent jointly announced that Tencent will invest a total of 317.6 million US dollars in cash to purchase 25.1 million new Z-classes at a price of 12.67 US dollars per share. Common stock. After the transaction is completed, Tencent’s shareholding in B station will increase to approximately 1