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Since the failure of the acquisition of Snap in the past, Facebook has not stopped to pay tribute to each other’s footsteps. For example, the Instagram Stories and Messenger’s real-time dynamics are all copied by Snapchat Stories, and various filters and pendants have not been let go. Now simply Made a new communication application to confront Snap.

According to The Verge, Facebook< /a> Developing a chat app that promotes users to share information with close friends, Threads, works with Instagram.

Screenshots show that users of Threads can share their updates with contacts on the Instagram buddy list, or even choose to update automatically, in addition to regular information such as photos, videos or text, including real-time location, speed, remaining battery capacity, etc. Private information. However, people familiar with the matter said that the current version does not support real-time location sharing, only telling friends that the other party is moving.

The Verge indicates that the interaction of Threads is similar to the existing Instagram application. For example, the green dot represents the other party’s online, the message sent by the friend is displayed in the middle of the information stream, etc. If the friend posts the Stories on Instagram, the user can also directly View inside Threads.

This is not the first time Facebook has tried to create a standalone chat app around Instagram. In 2017, Instagram tested a chat app called Direct.Apps that are camera-based and seamlessly connected to Instagram are also considered to be “targeted” to Snap, but the experience is not good. Users who participated in the test complained that chatting with Ins friends requires switching applications is very inconvenient. Facebook finally stopped in June this year. Dropped Direct.

However, the heart of Facebook’s independent chat application is clearly dead. The original Direct employee was transferred to Facebook Messenger earlier this year, when it was speculated that Facebook might want to use Messenger’s technology to rebuild Ins’ chat capabilities.

The reason why Facebook is obsessed with chat applications is not unrelated to preempting users. Despite the success of Instagram’s copying of Snap, the latter’s user usage time is longer than Ins. “The chat application built around close friends may be more popular,” The Verge pointed out, not to mention Snap and Facebook and Instagram coveted for a long time. For young users, Threads can be seen as the latest effort to bring the millennial generation together. In the long run, the communication of the three platforms of Instagram, WhatsApp and Facebook is the ultimate goal of Facebook, and perhaps the user wants to see it.

The title map is from: The Verge< /a>