Even though the number of films released in cinemas is now 400+ per year, there are only a handful of live-action movies on food.
Editor’s note: This article is from the WeChat public account “filming together” ( ID: yiqipaidianying), author Jia Xi.
All things in the world, only food and movies can not live up to.
Do you remember when was the last time you saw a seductive food scene in a movie?
I am afraid that most people think of it, it’s still a series of culinary fragments of Li An’s “Diet Men and Women”, which is a three-minute break, or the funny cooking of Zhou Xingchi and Karen Mok in “The God of Food”. Scenes.
In fact,
As this year, the “Deep Night Cafeteria”, which will be released on Friday, is one of them. The “Pepper Flavor” released on September 6 is followed by the previous August 30, now quietly Mimi Dismissed “Smell the Smoke” is already a rare movie gourmet meal.
So, why is there still no large-scale phenomenon in the domestic movie market where the capacity has been growing, and the movie about food?
“Deep Night Canteen” Food IP Localization Adaptation
In the food stage, the “Deep Night Cafeteria” is already a famous big IP. Its influence originated in 2009. At that time, the TV series based on Abe Yelang’s comic book “Deep Night Canteen” was a great success in Japan, and there are many loyal fans in China. Liang Jiahui is one of them.
And now, the “Football” Liang Jiahui’s Chinese version of “Deep Night Canteen” is about to be released. In the film, Liang Jiahui played the soul figure, the uncle boss with a knife on his face, and invited all the star friends to come and go. Rough drivers, fitness coaches, single mothers, models, street singers, hotel managers, urban management… are all members of the current hot life.
It can be seen that as an IP with strong Japanese cultural characteristics, I came to the country and made a local adaptation in the setting of characters. Of course, food is an essential embellishment, even with the function of telling the plot. In the original version, tea rice, cat rice, soy sauce fried rice, red sausage, etc., all let the viewers drool.
From the perspective of publicity materials, this version of “Deep Night Canteen” is also very grounded, ramen noodles, boiled dumplings, fried flowers, etc.