Tencent is improving the winning rate, Tencent and Quick Look for cooperation or strengthening in film and television and gamification.
Editor’s note: This article is from WeChat public account “Sanwen Entertainment” (ID :hi3wyu).
In 2015, I hope to sell 20% of the shares for a $30 million investment, with a valuation of about 900 million. Four years later, I quickly got an investment from Tencent with a financing amount of about 900 million.
On August 27th, the domestic comics industry was boiling.
Quickly Watch Comics announced a $125 million investment from Tencent (approximately 896 million yuan at today’s exchange rate).
After the official round of financing, the founder and CEO Chen Anni of the comic book accepted the media interview. Summarize her reply:
1) Tencent Anime and Quick Watch Comics will remain independent and operational
2) After the current round of financing, the comics founding team is still the largest shareholder
3) The total investment of $125 million includes both capital increase and purchase of old stocks
4) Look at the comics payout rate super-text platform, this year, membership fee income will achieve 100% growth
5) In the next few years, we must adhere to the strategy of “IP+Community” and improve the construction of the content community after 00
6) This round is an investment outside the Tencent system. It has nothing to do with Tencent’s animation. After watching it, it will cooperate with Tencent’s related business departments. (Remarks: Refer to Tencent video, etc.)
7) In addition to the fast animation project “Amazing Heartbeat”, I am still preparing for two homemade animations
8) Some projects for film and television development are under development and have not been released yet
9) It’s not uncommon to see comics and authors in multiple collaboration modes. It’s not uncommon to see comic authors in millions now.
10) See if you want to cooperate with Tencent in the future of IP industrialization
11) Quick look at commercialization including membership payments, video IP development, advertising, e-commerce, game intermodal, etc.
For this quick-seeing investment, Sanwen Entertainment also interviewed relevant personnel of Tencent.
The response is that under the premise that the comics and Tencent’s other animation-related business units will maintain independent development, this investment will have more positive impact on each other’s future business-based cooperation.
Among them, it includes the situation of creating vicious competition in the field of creative resources and eliminating resources such as looting.
《怦心心》 Quickly watch comics, the number of followers is 20 million+, and the number of comments is 10 million+
To some extent, the investment of about 900 million yuan from Tencent is the sixth round of comics. The Quick Watch Comic App went live in 2014, and public information shows that it has won six rounds of financing in four years. In the previous round, it was in December 2017 that the official watch announced that it had received $177 million in Series D financing.
Compared with the previous rounds, it’s true that the Tencent investment has attracted a lot of attention and heated discussions in the industry. To sum up, the focus of the discussion is these:
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After Tencent’s investment, watch the competition and cooperation between comics and Tencent Animation
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Changes in the animation platform
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The two directly competing head comic platforms have the same “dad”, and the premium space for quality works has dropped?
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Will it speed up the process of domestic comics payment
Today, Sanwen Entertainment also interviewed some investors, comics CP and other manga platform leaders on these issues.
The interviewed guests who expressed their views were “universally optimistic” about the financing incident. The specific performance is that Tencent can spend 900 million yuan to look at it quickly, which also shows that it is optimistic about the future development of comic content. At the same time, they also believe that the content team should pay attention to the quality of the work rather than the premium. After the payment is paid more and more attention by the platform, the head works are still hot, but the commercialization focus is still on the industrial development of IP.
In the future, the competition between comic platforms will not be limited to the number of users and the length of use, but the industrial capability of IP, which is the commercialization capability. “Magic Dao” live TV drama “Chen Qing” VIP pays in advance to see the end, five episodes can achieve more than 80 million income; TV drama Guofeng music album platform more than 16 million sales … can also explain this.
As for the pattern between comic platforms, the pattern of “two super and many strong” has long appeared, but regarding “whether the pattern has been determined”The views are different, and the view that the pattern is undecided is more than that “the cultural industry has more variables.” The pattern has been fixed. “It is difficult for new recruits to change this pattern even if they are strong again, unless it plays with it. The existing platforms are very different.”
Conjecture: Tencent is improving the winning rate,The cooperation or enhancement of the two parties in film and television, gamification
When Chen Anni was interviewed by the media today, she also admitted that Tencent’s investment in Quick Look is an “outside the system” investment. It will remain independent development in the near future, and it will not be among Tencent’s “Tencent animation”.
This sentence emphasizes the control of the founding team on the company’s development, and also implies that the future still has the initiative in cooperation with Tencent.
It is undeniable that Tencent holds a large amount of traffic resources in its hands, and has a far-reaching layout in the field of pan-interior, and there are successful cases in the commercialization of web-based IP or comic works. In the future, look at it. Comics may have more cooperation with Tencent in the cooperation of animation and film and television projects.
This will explain the “power to enlarge the IP of the industry chain” mentioned in the official manuscript today. “Look and Tencent will strengthen cooperation in related business departments.”
But as to whether the cooperation will be implemented to the upcoming “Amazing Heartbeat” animation project, it is still up to the market to decide.
In other words, it depends on who gives the terms more favorable, and the price or commercialization is more attractive.
As for the future, it is not known whether the comics will increase the animation adaptation project of the reading network IP.
The “Magic Dao” cartoon is about 40 million in the comics, with a popularity of 21.9 billion
The “Magic Dao” comics are ranked 4th in the comics pay list.
In 2018, Comics and Tencent had some cooperation in comics. For example, in cooperation with Tencent Video, the project is a magical ancestor. The comics are watching serials, and the animations are broadcast on Tencent.
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