When the high-end wine cluster living room and wine cabinet, low-altitude drinks around the wine table, the sudden emergence of small wines in the rapid development of capital, short-term return to the tide, appeared in the entire wine industry is somewhat out of place.
Editor’s note: This article is from WeChat public account “Jinyu Finance” (ID: jinlifin), the author of Koi Finance.
When Internet veterans dig into the traditional industries, the Internet thinking that has accumulated in the genes has become the primary cost of their reform and innovation. E-cigarettes, as well as the alternative variety “small wine” in white wine.
Liu Fei’s “Gu Xiao Liquor”, which took less than one year, sold more than 40 million yuan, sold more than 300 tons of finished wine, successfully reached the scale of liquor production enterprise standards, and completed a total of nearly 100 million yuan. Yuan financing. On August 8 this year, in the two weeks after Xiaomi had a crowdfunding campaign, the amount of crowdfunding of the Valley Wines in the Song Dynasty was 10.26 million, which became a dark horse in the mid-autumn traditional liquor sales season.
The scenery of Gu Xiaojiu’s current scenery is like Jiang Xiaobai, who was a smash hit before.
The eruption of the small wine era benefited from the emergence of Jiang Xiaobai in 2012. Compared with Liu Fei, who was born in Xiaomi, Tao Shiquan seems to know how to use the Internet to create momentum.
Jiang Xiaobai’s success is a milestone for the entire liquor industry. It opens the curtain of the “small wine era”, subverting the seriousness and craftsmanship of the entire liquor industry and giving it new , simple, alternative way of birth. However, from the madness of the young consumers’ table to the word-of-mouth, the glory of Jiang Xiaobai has only been in the past few years.
The National Bureau of Statistics data shows that from the perspective of the number of enterprises, at the end of 2018, there were 1,445 wines in the Chinese liquor industry (more than 20 million yuan in revenue), a decrease of 148 compared with the same period of last year, and will fall in May 2019. To 1175 homes. The whole industry does not seem to look so good.
Inverted small wine circle
Someone once commented that Jiang Xiaobai guided the play of the Internet small wine circle, but eventually Cheng also connectedIt is time to reflect on itself.