Meizu seems to be becoming “lightweight”. Whether it is the lifestyle brand or the launch of headphones, it can be seen that Meizu is entering some small and beautiful areas.
Meizu is getting farther and farther away from the phone.
On the 28th, Meizu held a new product launch conference, releasing Meizu custom acoustic product line UR, life brand LIFEME, flyme 8 and flagship machine 16sPro.
Although the screen says “16sPro”, this is not like a mobile phone conference. Vice President Hua Hailiang’s opening is not a flagship machine, but Meizu’s high-end custom earphone products and acoustic products. Line UR. Customized business, including private model customization, unit solutions, custom wire and professional tuning. Almost all parts of a headset can be made one-to-one, such as silver wire, silver-plated silver and sterling silver wire, the panel also has six options. Also invited the “China on the tip of the tongue” and the “Wandering Earth” soundtrack producer Auntie tuning. This custom headset is priced at 2,699 yuan, and the braided wire is sold separately.
After introducing the acoustic products, Hua Hailiang still did not introduce the mobile phone, and instead released the T-shirt of the new series of DIADNAP of the PANDAER brand of Meizu. The price is 199 yuan.
In addition to selling headphones and T-shirts, Meizu also released the life brand LIFEME. The first product is a pear wood umbrella with a price of 499 yuan. When Hua Hailiang introduced the special Rolls-Royce umbrella ribs, umbrella cloths and rosewood handles that can be “pacheted” in detail, it made people feel that they were on the wrong scene.
Meizu seems to be becoming “lightweight”. Whether it is a lifestyle brand or a headset, it can be seen that Meizu is entering some small and beautiful consumer areas.
When the topic is transferred to the mobile phone, the first thing that is mentioned is not the hardware, and is the Flyme 8 system. As the opening of the customized system in the domestic mobile phone, Meizu’s operating system is aesthetic. And the sense of use has always been remarkable, including the release of the “parallel window” function that can read the public article while replying to the information, it is indeed considerate to the details.
The most “heavy” phone was placed at the end of the conference. Meizu released 16 last year, using the top Qualcomm chip 845 for a long time. Also stand out in a group of products.
However, in 2019, compared to the opponents, 16sPro seems to be coming later. Just after September, the mobile phone brand has already washed a round. At the beginning of the year, Xiaomi 9 was equipped with 48 million pixels and three shots. It was equipped with the chip of Snapdragon 855, which can sell the price of 2999 and counted as the flagship camp. However, half a year, Redmi’s K20 Pro The flagship machine configuration is even worse than that of Xiaomi 9. After the bloody battle of 618, the price is directly lowered to below 2000. The upcoming realme and Redmi Note 8 belong to the thousand yuan machine, which has been installed with a 64-megapixel four-shot.
Of course, Meizu 16sPro is also a qualified bucket machine, equipped with Qualcomm’s latest Snapdragon 855 Plus chip, custom Samsung Amoled full screen, screen fingerprint, 48 million Sony Three photos, are the latest mature technology, as the flagship machine, there is no short board, just, 2699 yuan flagship machine configuration, there is not much bright spot in the moment.
Being a lifestyle brand may be a wise choice for Meizu. The mobile phone market has already taken all the heads, and there are not many opportunities for Meizu. On the contrary, it is a long-tailed product of lifestyle, which not only conforms to the Meizu brand, but also has a lower trial and error cost, and may also be divided into a small non-standard market.