Ali is still Ali, everything must be integrated into the Ali economy.
On August 28th, it was learned that UC was in the “Creativity” content ecological conference held in Beijing, announced the strategic upgrade of the big fish “U innovation plan.” Wu Jia, general manager of Alibaba’s innovative business group UC business unit & book business unit, said UC will invest 1 billion in cash, day 2 billion flows and resources worth tens of billions to support the ecological construction of content.
In the next three years, UC will cultivate 50,000 high-quality content creators, who will have a variety of means of realization such as content IP announcement, content e-commerce, and commercial cooperation. According to data released by UC, since the launch of the “U Creative Project” in September last year, the creator content production has increased by nearly 70%, and the V-certified creator’s revenue has increased by more than 50%.
In addition to Wu Jiakou’s statement that he wants to produce more high-quality content and come up with real money to support creators, the consideration behind UC is to accommodate the Ali economy.
Alibaba, which is accelerating on the content e-commerce road, needs the support of the big fish, and the e-commerce model with the video content as the carrier is favored by big companies such as Ali and Tencent.
“For example, what kind of content needs we have in this year’s double 11, 618, we will fully communicate with the author,” Wu Jia said when talking about the relationship between UC and the entire Ali ecology. In the future, UC will also cooperate with Taobao Live. The production of the big fish can be used for Taobao e-commerce, to achieve “buy while watching.” UC content creators can also get the variety of monetization provided by Ali.
Before this, Ali has been overweighting content e-commerce. For Taobao’s rich short video content format, the investment in Tencent’s small red book, and the industry’s rumored signing of 6 billion years with the vibrato, it can be seen that Ali is eager to develop content e-commerce.
The role of UC is not limited to this. It also bears Ali’s entertainment announcement. Youku’s recent “This is Slam Dunk” and “This is Street Dance” will also be performed in the Big Fish. Content is announced to cooperate.
UC can do a lot of things. It is the leader of the Ali economy, but the premise is that its content is attractive enough for users, and it is enough to really play a role. And it has to face short video such as vibrato, fast hand, and today’s headline, Baijiahao and other information flow diversified content forms of competition, UC’s content ecosystem construction has a long way to go.