Time returned to 11 years ago, the e-commerce platform Le Bee Network had been added to the aura, red all over China, once had annual sales of 1.9 billion, but after 11 years, after several twists and turns, suddenly exited, forever bid farewell to the e-commerce rivers and lakes.
Editor’s note: This article is from WeChat public account “Sprout NewSeed” (ID:pelink ), author Ning Zexi.
On August 28th, Xinze Newseed (Public ID: Pelink) was informed that the official public number of Le Bee Network announced that it will stop operations on September 18, and the public number will stop and apply for the background cancellation account.
It is reported that Le Bee Network was established in August 2008, founded by well-known host Li Jing. At the beginning of its establishment, it had the beauty star resources platform such as Xiao P teacher and Kevin teacher. It is the first expert in China. The star stationed, the professional beauty shopping website has more than a thousand global brand authorized B2C websites.
In fact, for a long time before this, the platform has not had much sound. The last time it appeared in people’s eyes, it may be when it was acquired by Vipshop in 2014 for $112 million.
For the reason that the bee net announced the closure, Vipshop responded that due to business adjustments, the company’s Le Bee Network confirmed that it will be shut down in the near future.
Founded for 11 years, with 2014 as the boundary, the first half of Le Bee Network was led by founder Li Jing. In the second half, he was sold to Vipshop. After several twists and turns, he finally left the market and forever bid farewell to e-commerce. Rivers and lakes.
Business model changes, “celebrity” aura is difficult to cover the dilemma
Le Bee Network was founded by well-known host Li Jing, and Li Jing also has a variety of programs such as Super Access, Beautiful Beauty, and Emotional Equations. With only content sales and advertising, the annual profit has reached nearly 10 million. However, it seems that the bee net that was born with the golden spoon is actually a problem.
Before selling, the low-key cosmetics B2C music bee net seems to have a good momentum of development – both the agency brand and the original brand Jingjia, but also backed by