Peloton’s listing documents submitted to the SEC yesterday indicated that it is expected to raise at least $500 million.
Editor’s note: This article is from the WeChat public account “IPO knows it” ( ID: ipozaozhidao), by Uncle C.
According to the IPO, the Poldon’s listing documents submitted to the SEC yesterday showed that the fundraising is expected to be at least $500 million. Peloton is an Internet sports equipment manufacturer and service platform, which is planned to be listed on the NASDAQ exchange under the symbol PTON, Goldman Sachs and Merrill Lynch as the underwriters.
From the prospectus we have a glimpse of how the New York startup, founded in 2012, uses a new wave of fitness + Internet combined chemical reactions to convince venture capitalists of their vision and the secret of paying for it.
In Peloton’s millions of users, the number of paid members is more than half, which is worth learning for Keep.
Peloton’s founders summed up their company as an opportunity to create one of the world’s most influential multimedia interactive companies, creating a new technology platform to transform the lives of media companies.
So how does a fitness equipment hardware manufacturer selling treadmills cross the domain to the media? This also needs to start with the business logic of peloton.
Technology changes traditional industries
It is mainly through the self-produced custom fitness hardware with interactive display to let users experience the personal fitness guidance course by visiting the live content to achieve the role of online fitness counseling
For example, the latest product released in the second half of this year is to connect a smart treadmill. The treadmill can monitor the user’s athletic performance indicators and real-time leaderboards. The coach can give timely feedback based on the data. To realize the software + hardware integrated package service for selling courses.
For example, peloton’s main sports bike, because of its small footprint, stable core, low sports threshold, quiet, with a shallow and deep course, is very friendly to sports white and experienced users.
The user buys a treadmill or a spinning bike to go home, and the home becomes a small fitness studio.