How big is the temptation of the short buyer version of the “buyer show”?
The offline review and trading business, every big traffic platform wants to move a chopstick.
On August 28th, announced the full upgrade of the business function and service system. The upgraded business number will focus on three core directions: brand, e-commerce and local, covering six major industries: local catering, scenic hotels, online clothing, retail, apparel, and beauty.
At the same time, the Quickhand Business has also released the “Local Partner Recruitment Plan”. In the coming year, the merchant number will cover service providers in more than 100 cities and provide incentives of 600 million yuan. At the same time, the business number will also sprint millions of DAU.
In the context of fast-paced commercialization and revenue revenue targets, the business number upgrade has also been placed in a more important position, and fast-handed wants to form on its platform.Business closed loop of “content + fans + business”.
The head of the fast-hand business ecology Xu Wei revealed , currently there are more than 600,000 users of fast business, more than 10,000 new users per day, more than 500,000 new business creations per day, and more than 20 live daily events. Million.
Not long ago, the fast-player also upgraded the “group chat” function, providing a group chat portal on the personal homepage, and placing it in a more prominent position. In the future, the creators of the business number can also give priority to the buyer group chat function. In the transaction link, the fast-hander also launched a new function to improve the transaction chain, such as one-click navigation, one-touch phone call, and one-click direct access.
Quicker wants to introduce more business numbers to enrich their content, and the launch of the local POI and merchant phone dialing function is more like “recreating a public comment”.
Before this, Vibrato has also introduced similar features. In February of this year, Vibrato launched a regional marketing tool for local stores“ Shake the store, the user can attach the corresponding POI point when uploading the vibrato. After that, the store’s coupon was also launched in the vibrating merchant page.
The traffic pool such as fast-handed vibrato is itself a pool of content, with natural display capabilities, and the business logic of introducing merchant numbers and launching local POIs is smoother.The conversion of “grass + grass” can be done on the platform. In this regard, WeChat earlier tested the “nearly restaurants”, and the public commentary also launched video content. Now in the recommendation page of the public comment, the short video content has greatly replaced the image content.
In contrast, the short video platform has both short video and live broadcast formats, and has an advantage in grassland content and social chain integrity. And as far as the fast is concerned, the private domain traffic built for the merchants is more sticky, and now it is constantly releasing its “old iron economy” advantage.
However, whether it is vibrato or WeChat, in the “making a public comment”, everyone is still crossing the river by feeling the stones. On the surface, the distance from video content to commercial transactions is very close, but this has not been a great success. The business number is coming. It is still unknown whether the fast hand and the merchant can make money and how much money they can earn.
However, this is what the fast hand has to do. The “chronic” fast-handed is rushing on the commercial road. In addition to the advertising-type business, the fast-handed needs a variety of realizing the grip.