LINE Manga, a frequent visitor to the Top 10 of the Japanese App Store and Google Play products monthly revenue list.
Editor’s note: This article is from WeChat public account “Sanwen Entertainment” (ID: hi3wyu ), author Wind.
LINE Manga, a frequent visitor to the Top 10 of the Japanese App Store and Google Play products monthly revenue list.
In App Annie’s July Japan App Rankings, LINE Manga ranked seventh in the rankings.
In addition to LINE Manga, the products in Top10 are almost all mobile games. LINE Manga is an app that provides comic reading services.
App Annie Japan 2019 June App Rankings (iOS & Google Play Consolidation)
So we can’t help but start to reflect,
Why can this app become a standout in the comic industry?
Next, we will talk about the performance and strategy of LINE Manga in the Japanese market.
01 The winner of the electronic comics platform
LINE Manga (LINEマンガ) is a comics service launched by LINE Corporation in April 2013 and currently operated by LINE Digital Frontier. .
This service is supported on PC browsers and smartphone apps. By April of this year, LINE Manga ushered in the 6th anniversary of its opening service, and they also disclosed information on the performance and user trends so far.
Allegedly, since its service began in April 2013, LINE Manga has acquired and launched more than 380,000 works through more than 250 publishers and content holders, in addition to approximately 2,000 works. Participate in the “Read 1 free every 23 hours” event.
Since July 2015, the editorial department of LINE Manga has started to launch original works, which are distributed under the brand “LINE COMICS” and sold in bookstores and electronic stores nationwide.
It is worth mentioning that in August 2018, NAVER WEBTOON (the cartoon platform launched by LINE’s parent company NAVER in Korea) invested 8.6 billion yen in LINE Manga. In terms of capital contribution ratio, LINE accounted for 70%. %, NAVER WEBTOON accounts for 30%.
The two platforms will further cooperate, and the increased funds will also be invested in services, original content and marketing activities to further grow their business.
In addition, the color bar on WEBTOON is also logged on LINEManga, so that there are about 200 works in original works that can only be read by LINE Manga.
NAVER WEBTOON < /p>
Through the above series of business strategies, as of April this year, the cumulative download volume of LINE Manga APP in Japan exceeded 23 million, and it is still the champion of downloading Japanese mobile comics APP.
In the case of electronic comic bookstores, the number of “single-line sales brochures” in 2018 increased by 413% compared with 2014.
The service has continued to grow since the beginning of the past six years.
LINE Manga’s “Free Serial” area is also a place to watch, and there are currently more than 2,900 entries in the area.
Interestingly, the comic book publishers such as Kodansha, Kadokawa, and Kojima will also offer some works first or exclusively on LINE Manga.
89% of all users will enter the free staging area, and 80% of these 89% will see LINEAn original work by Manga.
In addition, users who read new works that they have not read in the free serial area have an average of 7.8 people in one second.
From here you can also see the advantages of the new works serialized on LINE Manga, then we can not understand why some comic publishers will choose to launch their own works on this platform.
After finishing the contents of the comic platform, let’s look again Look at the operation of the platform.
The turnover of LINEManga is constantly increasing as content and users expand.
In LINE Corporation’s FY 2018 results report, we can see that LINE Manga’s turnover in 18 years reached 16.6 billion yen, an increase of 44.4%.
In the second quarter results of FY 2019, LINE Manga’s turnover in the latest quarter reached 6.3 billion yen, an increase of 76.5%.
The overall business results are very impressive.
02 What makes it? This comic platform
The success of LINE Manga is obvious to everyone, so what made it successful?
LINE Manga is a comprehensive comic platform that is very broad in terms of comics and is not just a collection of comics.
From the electronic agreement of the platform, we can find that the subject matter of the works included covers:
Combat action, fantasy sci-fi, love, sports, suspense horror, underworld, humanity, historical era, comedy funny, BL, TL, others.
