How do Japan do light animation?
Editor’s note: This article is from WeChat public account “Sanwen Entertainment” (ID: hi3wyu), author mikoto.
In July, Xinfan played more than half of the time. The “Ordinary career created the world’s strongest” with a total broadcast volume of 5.22 million, and the 7-word super-38 million playback volume became the half-time champion of the B station in July.
The original work of “The Ordinary Occupation Makes the World’s Strongest” is the work of Bai Miliang’s “Become a Novelist” website with the pseudonym “Kitchen II”, which is currently ranked third on the website of the novelist. The rate is over 250 million.
“Becoming a novelist” (Fictionalist) is Japan’s largest novel submission website and the most famous and successful web novel (web novel) submission website in Japan. As of August 15th, there were 673,630 works on the novelist, with 1,617,875 registered people, 17 novels have been adapted into animation, and 6 novels have announced animation plans.
According to the data published by Oricon, among the top ten works of Japanese light novel sales in 2018, the top five works have been serialized as novelists.
Becoming a novelist, the “なろう” works produced by the novelist have become more and more influential. In the case of the Japanese publishing industry showing a recession, the Japanese web platform has attracted a large number of creators.
01 Japanese online fiction platform
Become a novelist. One of Japan’s major online novel websites is very representative.
Become a novelist. It was established on April 2, 2004. It was originally operated as a personal website. Later, due to the increasing number of visitors, it was transferred to the group in 2008. In 2010, the website was officially legalized and operated early. The team of the website established the HINA project.
Become a novelist, as long as you log in as an author on the website to publish a novel, readers can read all the novels serialized on the website for free without registration. Become a novelist, there is no vip first look, vip Watch the full version and monthly ticket and other fee reading or reward mechanism, in addition to the monetary rewards of the essay activities, the website does not provide the author of the manuscript fee.
The Japanese web site is more of a platform. On a web site such as a novelist, readers can read all the chapters of all novels for free, and the authors will not earn income from the platform and readers.
After being read by the publishing house, the works with high reading and high popularity on the online novel website will be published by the publisher. The author can obtain the manuscript fee and royalties. If the work is comicized or animated, the author also Can get the corresponding income.
(The copyright of the work on the novelist is owned by the author)
The copyright of the work is entirely attributable to the author and is communicated directly by the author and the publisher at the time of publication. At the same time, the author’s moral rights and the peripheral adaptation rights of the works are also held by the author.
The revenue of Chinese web sites comes from user fees and copyright operations, while in Japan’s web platform, revenues are mainly from advertising.
02 Network Culture of Japanese Light Fiction
Light novels (ライトノベル) are novels derived from Japan and can be literally understood as “easy-to-read novels”. Light novels often use comic-style illustrations, and their technique is characterized by improving the efficiency of the story to the reader. After entering the 21st century, light novels have become popular in Japan, and ACG’s claims have gradually become ACGN.
Light novels and web texts are unique literary genres that are different from traditional literature, but there is a big difference between the two. The light novels originating in Japan are more concerned with the sale of physical books. The content of the works is mainly based on the theme of secondary elements such as campus, love, and battle. The online novels popular in China mainly receive income through paid viewing. The most prominent are the themes of fantasy, cultivation, and crossing. The popular online novels in Japan are mainly different world subjects.
Whether it is crossing a different world, turning into a different person in a different world, the protagonist’s superior strength of “Dragon Aotian” or “playing pigs and eating tigers” is cool, and it has been common in the beginning of the fire. However, for the Japanese light novels that show more campus, love, harem, and blood, these are not mainstream subjects in the early 21st century.
But according to data published by Oricon, there are 7 different world-traveling novels in the top 10 sales in 2018. The third-ranked “Magic College inferior students” is a “Long Aotian” type novel that is more common in the starting point. Japanese light novels have begun to appear in the trend of online culture.
The online culture of Japanese light novels comes from two aspects. On the one hand, the decline of the Japanese light novel publishing market, on the other hand, the rise of Japanese web texts. In the decade from 2007 to 2016, the number of bookstores and publishers in Japan has been declining. From 2007 to 2018, Japanese publication sales fell from 20177 billion yen to 137.01 billion yen, and the decline in the publishing industry is an obvious fact.
In recent years, Japanese web texts have shown a strong upward trend, and Japanese readers accustomed to viewing physical books are increasingly using mobile devices to watch online novels.
A large number of light novel libraries