The status quo, opportunities and underlying laws of the retail industry.
Editor’s note: This article is from the WeChat public account “Hatching Hand” (ID: ibushouzhi), author Li Wei.
Title: Weng Yinuo, founding partner of Hongzhang Capital
Retail development has experienced a variety of formats. With the deepening of online integration, it is now in a period of great change, while private domain traffic, pre-positions, community group purchases, etc. It is also being discussed hotly, but what is the essence of returning to retail? How to expand the retail chain? What opportunities exist in the current retail industry?
A few days ago, the catcher (ID: ibushouzhi) chatted with the founding partner of Hongzhang Capital, Weng Yinuo, the investor who focused on big consumption, including the legend of life, the blue moon, and the enjoyment of home. And Jiajia Yue (603708.SH) and so on. This time, Weng Yinuo system shared a deep thought on the underlying laws of the retail industry, which is worth a look.
I.Chain Trap and Family Experience
Li Wei: You said that research retailing should pay attention to the changes in population structure and people’s consumption behavior. What changes have you seen in these two aspects in recent years?
Weng Yinuo: We say that for five generations, there will be a significant change in people’s spending habits every five years or so. At present, this change can be divided into two groups of people, one is a new generation of young people, they will have new requirements for the value of the goods, marketing methods, etc.; the other is the elderly, especially the elderly after 55.
The elderly group can also be divided into old, middle and old, and the old and the old are not the same. The old man is just entering the retirement status of the elderly. This group has a great demand for tourism, and once entering the old age, The heart is also limited by physical conditions.
Li Wei: What opportunities will we bring to us according to the logic of the changes in the population every five years?
Weng Yinuo: This influence is comprehensive. For example, the food of fresh food is highly correlated with the age structure. The purchasers of a large number of fresh goods are old people because they have their own cooking ideas and intentions.