On July 15, the “Opinions of the Central Committee of the Communist Party of China and the State Council on Supporting the Pudong New Area’s High-Level Reform and Opening up to Build a Leading Area for Socialist Modernization” (hereinafter referred to as the “Opinions”) was released, giving Pudong New Area new major tasks for reform and opening up A new journey of horizontal reform and opening up.
The “Opinions” pointed out that Pudong New Area will strive to create high-quality products and service supply, and continuously improve the professionalization, branding, and The level of internationalization, fostering new consumption models and new business formats, leading and driving domestic consumption upgrade demand, creating a starting point for new products in the global market, leading the vane of consumption trends, and building an international consumption center.
He Wanpeng, Dean of Shanghai Qiantan Emerging Industry Research Institute, said in an interview with reporters that Pudong New Area’s goal of building an international consumption center is to “expand domestic demand Combining the strategy of “leading by the model” is far more than just “selling things.”
“Consumption includes life services and productive services. Life services should be coordinated with the Yangtze River Delta, including high-quality education, medical care, elderly care, culture, etc. , The goal is to improve the level of balance and quality, and promote a better life in the Yangtze River Delta region. This is the proper meaning of the Yangtze River Delta integrated national strategy.” He Wanpeng interpretation.
And productive services are the most important content that reflects the urban economic density and core competitiveness. He Wanpeng added, “If life services are “retaining” people, then productive services are more about allowing high-energy resource elements to flow freely, conveniently, and value-added through the Shanghai terminal.”
The “Opinions” proposed to accelerate the construction of Shanghai as an international consumption center city, cultivate and promote Shanghai service, Shanghai manufacturing, Shanghai shopping, Shanghai culture, and Shanghai tourism brands, and adapt, lead, and create new brands with high-quality supplies. demand.
In terms of increasing the supply of high-quality goods and services, give play to the advantages of Pudong’s advanced manufacturing and trade and shipping hubs to promote the construction of consumer platforms and circulation centers. Research and explore to relax restrictions on foreign investment in the consumer market for telecommunication services, medical and health services, and promote the upgrading of the service supply system. Establish and improve the service consumption standard system for old-age care, housekeeping services, cultural tourism, etc. Further deepen the implementation of “buy and refund” measures for overseas passengers leaving the country. Support the holding of a series of activities to promote consumption in Shanghai during the China International Import Expo.
In terms of cultivating a new model of green and healthy consumption, enrich the lines of online medical care, online culture and sports, etc.Online consumption formats promote the two-way acceleration of online and offline integrated consumption. Promote the construction of terminal non-contact smart facilities and resource sharing. Establish a fast and effective consumer complaint handling mechanism, and implement inclusive and prudent supervision of new consumer formats.
As a pilot zone for China’s reform and opening up first, Pudong New Area relies on the policy advantages of the first and the first trial, unique location advantages, relatively complete industrial system, and clusters of various headquarters , Has formed a multi-level and wide-area headquarters economy ecosystem, and has also become a high ground for the headquarters economy at home and abroad. As of the end of October 2020, Pudong has gathered the regional headquarters of 359 multinational companies, accounting for 46.8% of Shanghai’s total.
Proposed as early as last year in the “Proposals on Formulating the Fourteenth Five-Year Plan for the National Economic and Social Development of Pudong New Area and the Long-term Goals for 2035” (below (Referred to as the “Proposal”), mentioned the goal of accelerating the construction of an international consumption center, leading the upgrading of consumption quality, launching the Pudong consumer brand, expanding the scale of the consumer market, and creating a high-quality consumer environment.
The “Proposal” pointed out that we should actively follow the general trend of consumption upgrade, focus on meeting demand, creating demand, leading demand, fully releasing the consumption potential of metropolises, giving play to the role of a weather vane, and building The gathering place of international brands, the leading place of fashion trends, the display place of Chinese manufacturing, the return place of outbound consumption, and the source of consumption innovation have become the “shopping paradise” that everyone yearns for.
In order to create a consumer brand in Pudong, the “Proposal” proposes that Pudong New Area should lead the trend of consumer fashion and cultivate and develop a number of “expositions”, “fashion weeks”, “consumer exhibitions” and other international A new platform for product and service consumption, to create fashion consumption landmarks suitable for different groups, and to gather and enhance the influence and radiation of fashion consumption.
At the same time, in order to strengthen the trade function of “buy the world, sell the world” and give play to the demonstration role of consumer agglomeration, Pudong New Area will also fully explore large-scale exhibitions, large-scale cultural and sports events, Large-scale tourism projects promote consumption, make good use of the visa-free transit policy for foreigners, launch targeted tourist routes and shopping activities, and actively expand inbound and transit consumption. Expand the coverage of departure tax rebate shops, optimize the departure tax rebate service for overseas tourists, and promote the facilitation of international consumption.
Behind the goal is Pudong New Area’s continuous efforts to polish up the “Shanghai Shopping” brand, continuously activate the consumer market, comprehensively enhance core competitiveness, and promote policy innovation .
Shanghai serves asThe “opening” bridgehead has always been at the forefront of China’s consumer trends. In 2020, Shanghai’s total retail sales of consumer goods reached 1.59 trillion yuan, ranking first in the country. Shanghai’s major e-commerce live broadcast platforms have the largest number of users in the country and online shopping transactions. The amount ranks among the top in the country. The concentration of internationally renowned high-end brands exceeds 90%, and the number of first stores and flagship stores opened every year ranks first in the country. There are more than 300 urban commercial complexes with more than 30,000 square meters in the city, and the city has various chain businesses There are 23,000 outlets.