Those who have achieved success are those who are super-executive.
Editor’s note: This article is from WeChat public account “Spitting Academy” (ID: Chazuomba), author Ye Chaoqun. Authorized to publish.
I have heard a story. A boss and his friends ate. In the process of eating, he opened his mind, thought about a business model, and proposed a good company name.
His friend went out halfway through the middle of the journey. When he came back, he said to him: Your creativity is good. I have arranged for the company to register the company.
The boss told his friend at the time that you are unsuccessful and who can succeed?
The biggest inspiration for me is that those who have achieved success have different factors for success, but the execution is super strong and must be shared.
Below, share with you the three levels of execution, hoping to bring you action changes.
The first layer: Regardless of the three seven twenty-one, the idea is generally reliable first.
Luo Zhenyu, the founder of Luo Ji, once shared the work of their team: “Do one thing, it is not reliable, it is useless to sit at home. Our style is, no matter three Seventy-one and twenty-one, the idea is generally outrageous, and it is done first.”
A few days ago, their company launched a new book, “Xue Zhaofeng Economics Lecture”. When discussing the location of the conference, a colleague (Panda) said half-jokingly: “I feel the grounding point, the vegetable market, Haha.”
It was originally to be an active atmosphere, but I didn’t expect everyone to take it seriously. Colleagues have said that this idea is great.
Whoever asked who did it, Panda inexplicably took on a task that was almost impossible to complete – within a month, find a suitable vegetable market and hold a “food market meets economics” art exhibition.
At this time, for the average person, the first reaction may be: This… How is this possible?
Panda is different. Although she still doesn’t know how to do this, she will start doing what she has to do, such as finding the person in charge of the food market and talking about the possibility of cooperation. The creativity of this exhibition.
In the process of doing these two things, she gradually learned the general direction of organizing this event.
The final result was unexpected. She talked about the world-famous Beijing Sanyuan Licai Market and invited eight contemporary artists to the exhibition.
Not only that, he also persuaded the boothThe Lords performed Cosplay, a big sister selling beef played Adam Smith, and the uncle who sold vegetables played Ricardo…
Of course, there are a lot of frustrations and failures in the middle. But looking back, this event will ultimately be successful, the biggest credit is undoubtedly from Panda’s work habits: first action, while doing aiming, while doing perfection.
Since the media person Lu JJ once said a story:
“A famous domestic novelist came to the school to give a lecture.
‘A question from the audience asked: How should ordinary people become a novelist? How should we balance when our economic income cannot support our ideals?
The answer that the novelist gave him is this:
‘To go back to the dorm today, turn on the computer, double-click on a thing called a Word document, and type the first word, you are already a novelist. ’”
This sentence is very simple, simple and profound.
We often think hard about how to do it, but we don’t know that most of the time we are moving ourselves.
A thing that looks very difficult, even impossible, in fact, as long as you take the first step, the confidence, inspiration, and solution you want will probably follow.
So, if you want to complete a task, even if it is complicated or arduous, the best way is to take the first step and do it.
Second layer:As long as the task is taken, does not reach the goal, never give up
I have heard the story of a US veteran. From him, I deeply felt that a person who can raise his work to his personal mission and resolutely implement it is worthy of respect.
This soldier was injured on the battlefield, and with a relatively old age, he had to retire. Because of his long years of service and lack of relevant professional skills, finding a job has become his biggest problem.
On one occasion, he came to the largest timber company in the United States to apply for a job. After several levels, he finally saw the company.Vice president.
He said very strongly to the vice president: “Vice President, as a veteran, I solemnly promise you that I will complete any tasks you handed me, please give me a chance.”
The Vice President decided to test him. On a weekend afternoon, the vice president called the veteran to the office and said to him, “Trouble you to help me to the address on the card and buy a blue vase.”
After receiving the mission, the veterans solemnly promised to the boss: “I promise to complete the mission!”
After arriving at the destination, he found that there was no store at all, let alone a blue vase.
He called the boss to confirm the first time, but he couldn’t get through even a few dozens.
At this time, what would you do if it were you? Maybe you will go back and say to the boss: “Sorry, the address you gave me is wrong, so I didn’t buy it”
However, the veteran did not do this because he promised to the boss: to ensure the completion of the task.
He combined with the map, by sweeping the street, at a place 5 blocks from the address, finally saw a shop selling vases.
He was very happy and flew to the past. But the accident reappeared, and the store closed early today.
At this time, what would you do if it were you? Maybe you will say to your boss: “Sorry, this store is closed.”
However, the veteran did not do this because he promised to the boss: to ensure the completion of the task.
He combined the yellow pages and address and finally found the phone number of the store manager. However, the other party said that “I am on vacation, not open”, the phone was dropped.
At this time, what would you do if it were you? Maybe you will say to your boss: “I’m sorry, the business is going on vacation, I can’t buy it.”
However, the veteran did not do this because he promised to the boss: to ensure the completion of the task.
He called the store manager again, and the first sentence said: “I am guaranteed by my own life and the reputation of a soldier. I must get the blue vase. Because I promised, this Related to the honor and life of a soldier, please help me.”
The store manager no longer hangs his phone, but listens to him all the time. He told the story that he had to retire on the battlefield in order to rescue his comrades from serious injuries.
The store manager was deeply touched by him and sent a person to open the door for him.
The veterans then passed the test because the levels were pre-arranged by the vice president.
After reading this story, I can’t help feeling: What is executive power? This is execution.
The hero of “When Happiness Comes Knocking” is also such a person. In order to gain access to the securities company, he can “block” the investment manager of the company for one month in a row; even if the customer is already Tell him clearly on the phone: IIf you don’t need your wealth management products, he still needs to find the address of the other person to go to the door and sell it again.
There is no shortage of talented people in this world. What is really lacking is people who are serious about doing things in a down-to-earth manner. There are very few people who will never give up without aiming. The second level of execution determines how long you can persist and persist after you start doing things.
The third layer: The more impossible, The more you have the courage to challenge the end
Alibaba knows the story of a legendary sales student.
In 2002, he praised Haikou at the company awards ceremony: “My goal is 2003, the national sales champion. If I can’t do the first place in the country in 2003, I am sorry for everyone who cares about me.” /p>
After hearing his ambitions, Ma Yun gave him an indicator: in 2003, 3.65 million yuan to account performance, 78% renewal rate.
Know that at the time, 1 million yuan was already a target for many sales that could not be expected for the whole year. He Xueyou also knows clearly that the customer who has come forward in the past year has a poor foreign trade foundation. In fact, some customers have already shown signs that they are unlikely to renew. This also means that it is more difficult to achieve a 78% renewal rate than to go to heaven.
But Xue Xueyou is Ali’s star sales after all. He clenched his teeth and firmly said to Ma Yun: “Well, if the goal is not achieved, I will take off my clothes and jump to the West Lake. The time will be fixed by you.”
So, in order to accomplish the goal, He Xueyou has developed an extremely detailed plan for himself.
This article describes the state of his whole year in “Ali Iron Army”:
“In that year, in front of the work desk of the Xue Xueyou family, in front of the bed, in the toilet, all of them were the annual goal of ’10 million’ and the goal of the month. The monthly target is subdivided into each week, the target of the week. Subdivided into each day, and the target countdown table is also attached to the wall.
In order to keep himself in a state of excitement every day, He Xueyou also went to participate in various incentive training. And bought a small tape recorder, the first thing to wake up every morning is to reach out and open the tape recorder, listen to the tape of the incentive training, let yourself be excited immediately, from opening your eyes to jumping and jumping in less than 1 second , never stay in bed for more than 1 second.
In order to achieve the goal, He Xueyou also became the earliest car sales in the Ali Railway Army. On April 18th, a more than 200,000 yuan Nissan Bluebird was opened. ”
Kungfu pays off. In August, He Xueyou has broken through the performance of 3.65 million yuan bet with Ma Yun. By the end of the year, it has reached a new level, with sales reaching 6.3 million yuan.
Unfortunately, the renewal rate is still a little worse, not reaching 78%. In the end, he really was in front of everyone, and he took off his clothes and jumped off the West Lake.
Although He Xueyou did not complete the indicators under Ma Yun, but this year he won the performance and renewal rate, the national iron army is unparalleled.
Nothing, no challenge, I don’t know the result.
The first thing that the famous writer Haruki Murakami gets up every day is running for 1 hour. Someone asked him: “What should I do if I don’t want to run?” His answer is: “I don’t want to run today, so I only run. This is the way of thinking for long-distance runners”
So, the best execution ability is to know that it is impossible to do it. It is the more difficult thing to encounter, the more courage to challenge the end.
The three layers of execution: the first layer is to think of doing it, the second layer is to eliminate the hard-won results, and the third layer is to dare to challenge impossible.
Every time you reach a higher level, you will gain more respect and will achieve even greater success.
This article references:
1, Tell employees: What is execution? This is the execution! I was shocked! By A战狼候青云@网络
2, “Ali Iron Army” by Song Jinbo, Han Fudong