On July 27, at the 100-day countdown to the 4th CIIE, the 2021 CIIE Exhibitor Alliance Exchange Meeting and the 2022 CIIE Exhibitor Signing Ceremony were held at the National Convention and Exhibition Center (Shanghai).

At the event site, 26 companies including Cargill, Brothers, L’Oréal, Michelin, Bayer, Ernst & Young, Hyundai Motor signed a contract or memorandum of cooperation for the 2022 CIIE, confirming their participation in the 5th CIIE; Six domestic and foreign partners, including Gaoqiao, Donghao Lansheng, COSCO Shipping, Shanghai International Exhibition Company, and Swiss Center Group, have signed long-term cooperation agreements with CIIE, and will simultaneously start the recruitment of the 5th CIIE.

In November 2018, the China International Import Expo Exhibitors Alliance (hereinafter referred to as “Zhanmeng”) was established on the initiative of exhibitors. Adhering to the concept of “comprehensive exhibition and professional organization”, Zhanmeng has established a professional committee, aiming to give full play to the advantages of the CIIE window, build a professional platform, and provide assistance for government-enterprise exchanges and industry development.

After more than three years of development, Zhanmeng has established 13 professional committees, covering public health, automobiles, daily consumer goods, industrial digital transformation, sports, agricultural products and other fields , To effectively promote the world’s enterprises to understand China’s opportunities, and increasingly build a unique “Boost Link” that connects the world’s enterprises with the Chinese market.

Michelin is one of the companies that signed the fifth exhibition contract and long-term cooperation agreement in advance today. Mr. Kamran Vossoughi, President and CEO of Michelin China Said: “The CIIE is a very good platform that helps us to further narrow the distance with the Chinese market and consumers. In China, sustainable development has become a common demand of the government, enterprises and individuals.” Senior Michelin China Vice President Wang Zhaohua gave a more vivid example, “After the end of the CIIE last year, Michelin truly achieved the brand image of’Michelin: More Than Tyres’.”

After three years of successful holding, the CIIE will turn exhibits into commodities and exhibitors into investors, and promote the realization of market identity, industry integration, innovation promotion, and rule integration. It has become a foreign-funded enterprise that has deepened the Chinese market and shared China’s development. The most important platform for dividends. As one of the contracted exhibitors of the Fifth CIIE, L’Oréal North Asia President and China CEO Fei Bori said at the scene: “We are looking forward to theThrough the CIIE, we will work closely with member companies to accelerate the transformation of more ‘exhibits’ into ‘commodities’ and more ‘exhibitors’ to ‘investors’, and support the CIIE to be better and better. “

In terms of cura Multiple exhibition areas such as medicine and innovation incubation will further enhance the advanced nature, timeliness and professionalism of the exhibition, and build a platform for overseas high-quality enterprises to connect with the Chinese market.

Next , The CIIE will continue to play its role as a platform of “serving local economy, service industry development, and serving “dual cycle”, adhere to the concept of “comprehensive exhibition and professional organization”, strengthen the construction of exhibition alliances and special committees, and encourage more activities to go out “Four-leaf clover” enters localities, parks and enterprises, builds professional dialogue platforms, amplifies the spillover effects of the CIIE, and provides assistance for foreign-funded enterprises to share China’s development dividends and serve to build a new development pattern.