The platform has been officially launched for more than 6 months and has 5 million real users.
When a large number of start-ups have a headache for “getting customers”, some big companies are worried that there are enough users on hand. How to “live”?
When the mobile Internet landscape first appeared, the target of such user service providers was the App, especially from the third-party points mall, while acquiring the users of the major apps and docking the brand advertisers. Among them, the head player has been listed in Hong Kong stocks for 5 years, and the current market value is nearly 5 billion Hong Kong dollars. The person in charge has said , Red Bar has served more than 14,000 online apps.
This also verifies that the demand for user-operated services is real and the market space is also over tens of billions.
The recently-accepted consumer scene service platform “equal interest” is more optimistic about WeChat user operation opportunities. Founder Sun Youxin told us that today’s traffic is mainly in the hands of super-giants such as AT. WeChat’s daily life is more than 1 billion, and mobile Internet users are growing at the top. WeChat is the longest and highest-frequency APP used by the public; this is why the small program Once launched, it can instantly ignite a wave of entrepreneurial enthusiasm.
In the WeChat ecosystem, there are also the same situations as the original App. The public and service numbers of some large companies have precipitated a large number of users, but their activity is not high. In this regard, etc. want to use the welfare mall to activate these quiet followers, provide free live and business conversion services for upstream companies, and downstream to link brand or offline consumption scenarios and help customers .
According to Sun Youxin, the upstream enterprises that have reached cooperation with other interests include ICBC, CITIC Bank, Minsheng Bank and other financial institutions and provincial TV stations. The downstream has also successfully docked more than 800 consumers. Scenes. The platform has been officially launched for more than 6 months and has 5 million real users. It has also received millions of angel rounds of financing.
Welcome to ICBC Welfare Society for ICBCPlan
Sun Youxin told that the first customer of interest was the Industrial and Commercial Bank of China, and there were a large number of users in the hands of “Cosmic Line”. Customers such as banks have a need to increase user activity and loyalty. We also often get some small activities to register/pay attention to gifts, but whether it is continuously updating content, distributing gifts, and innovating activities, it shows this. It’s a strong operational driver, and it’s not cost-effective for customers. So, wait for the fun to pick up the matter and plan the event and provide gifts for the customer.
For example, ICBC Welfare Society, a solution designed by ICBC, is an activity model in which the ICBC Credit Card public number is sent with welfare articles. Some new business of silver. Through the information in the article, the user can enter the “ICBC Credit Card Welfare Society” applet to participate in the lucky draw, and the prizes are basically provided free of charge by the brand who wants to seek exposure.
About the effect of this, Sun Youxin gave an example. Waiting for the first time in March, I tried to use 3 iPhones as a welfare activity. As a result, hundreds of thousands of people want to participate in the short time, and the server is down. On a daily basis, the readings of welfare articles can reach 100,000+, which is a win-win for banks who want to activate users and seek exposure for brands that provide benefits.
Of course, there is no barrier to such a solution, just like in the points mall, in addition to the head of the bar, and Moli Orange,Free by,There are a number of App offering similar services, such as dialing, Lakara points, gathering treasures, redemption, sharing, and points.
So for the team, the ability to quickly get upstream and downstream customers is the most important at this stage. In this regard, Sun Youxin introduced that the founding team is mainly from Sina, Focus Media, Baidu and other well-known companies, with head office resources, C-end product operation and technology research and development experience in various industries.
In terms of specific development, the interesting idea is to continue to vertically expand the head customers, including banks and airlines, as long as the upstream customers are sufficient and the flow is sufficient, because the brand only needs to change the products at this stage. Exposure, downstream advertisingThe Lord will take the initiative to find it.
On the other hand, it will also expand the border horizontally. For example, “Member Service”, etc., plans to package the downstream brand benefits and design it into a fee-based membership card, which will also bring additional membership fee revenue to the platform.
In addition, the interest is still expanding catering customers. On the one hand, the catering brand can also act as a downstream advertiser; on the other hand, the traffic of the catering scene will also bring new users to the platform of interesting cooperation. Now, in cooperation with the BTV food map program, it has quickly reached a group of food and beverage outlets in Beijing, and will be replicated in other areas.
This year, the goal of the interest is to have more than 10 million real users before the end of the year, more than 1 million active users per day, more than 100,000 paid members on the platform, and more than 3 million members.
Interestingly, in addition to the user-operated services, the fun has also hatched a food-only media account called “Old Rice”, which has already posted 3.875 million fans. In Sun Youxin’s view, The two have one thing in common, that is, they all have a large amount of traffic. The traffic of user-operated services comes from the upstream big customers, and the traffic of the old rice comes from their own content, but the main ways of realizing them are It’s an ad, and the brand can try both exposures at the same time. Since the media business, Laofan Bone has begun to make profits.