Everyone will face big and small choices in their lives. We can’t hope for luck, and we shouldn’t make up for it. What we should do is a well-founded analytical problem.
Editor’s note: This article comes from Warm Stone Network (ID:nuanshi100), the author warms Shi Zhangjun; authorized to publish.
We will analyze a small problem together. The question is: How to open a juice shop and make a profit as much as possible?
Declared in advance: The data mentioned in the article has not been verified. The focus of this article is to explain how to do it
If you don’t know how to analyze the problem, what do you do? I found an address that is not too expensive. I feel that the juice can be sold in a fire. I am eager to design a storefront and hire someone. Although I have no bottom in my heart, I still feel good about myself.
The store is open, no one buys your juice, calculates the income and cost, and has to pay for the rhythm of death, so you have come to the conclusion that the juice shop is not easy to open!
But you think, why the net red juice shop sells well, you guess it must be done well, and you can’t do it yourself, so you got the conclusion that the propaganda problem has caused the juice shop to not do it. It must be like this!
In fact, you just don’t have the ability to analyze the problem.
The word “Wars of War” is hard to listen to, but the previous sentence is the key: know yourself and know each other. Knowing ourselves and knowing each other is the ability to analyze problems.
What should I do?
01 Analysis problem first step: define the problem
If the problem is not defined and the problem is not made clear, then we have no way to solve the problem.
It’s like, I want to lose weight, is it thin 5 pounds or 20 pounds? I want to lose 5 pounds a month, or a thin 20 pounds a month? I want to run slim, or do you want to lose weight by bike?
When I go back to the juice shop, I am going to open a juice shop with a cost of 3 million, or 100,000? Different costs correspond to: site selection, equipment, and hiring people can vary widely.
Defining the problem is to set a clear goal.
Target, with 3 important elements: Deadline + Under what conditions + What results are obtained.
If you don’t define the problem, you will say, I want to open a juice shop, and finally it is very likely that your plan to open a juice shop will be gone. Clear goals shouldHow to describe it?
I want to open a profitable juice shop (what is the result) in my city, within 50 days (the deadline), in my city, with a cost of less than 100,000 (what under what conditions).
The difference between the two descriptions is obvious. The second description is more explicit.
You need to be clear about what time, what, what conditions, what results to get, and to act around the goal.
Experience migration, is there a goal for your career development? Does your weight loss plan have a goal? Does your study plan have a goal? Is your goal clear enough?
Is it because your goal is not clear, so that you have not started to move in place? Therefore, to analyze the problem, we must first clearly define the problem, that is, determine the goal.
Okay, now we have anchored the goal of opening a fruit shop: within 50 days, in my city, with a cost of less than 100,000, open a profitable juice shop.
02 Analysis problem second step: Decomposition target
Decomposition goal means that in order to complete the goal of “opening a profitable juice shop in my city for less than 100,000 in 50 days,” what do I need to do?
Obviously, even if I don’t know anything about the juice shop, I can at least think that I have to hire people, I have to buy equipment, I have to choose the venue, I have to think about what type of juice I sell, I Get pricing…
Note, don’t expect the first decomposition problem, just think about all the things that need to be done in the juice shop, which is simply not realistic. In this step, what we need to do is to list only the elements that you can think of.
If you say the example of a juice shop, I can think of these elements, but it is not good for us to change a bigger problem.
Your problem is, I want to build a rocket into space like Elon Musk, and build a rocket. I can’t do anything that can be broken down. What can I do?
No, you can still break down, at least you know, building a rocket is not a cheap thing, you have to have a lot of money, so your first goal is to have a little money in the first hand, don’t go too far, First complete a small goal of 100 million.
When you take a step, you can see how to go next. We are still talking about opening the juice shop.
03 Analysis of the third step: information research
Know yourself and know each other. 90% of the workload of this sentence is placed on knowing oneself and knowing oneself. Knowing ourselves and knowing each other is an ancient saying. It is now information research.
You don’t break it down. What do you need to know to open up the essential elements of the juice shop? It is good to go to the survey now.
Of course, research is not an investigation. All our research must focus on the goal of “opening a profitable juice shop in my city for less than 100,000 in 50 days”.
You think about it, the juice shop is open, it takes time to accumulate users, and the adjustment takes time. Then you have to ensure that the juice shop can “squat” for half a year. If the cost is 100,000, you have to control the venue cost to at least 20,000/month. Only then.
When you link information research to goals, your research is purposeful.
So, you did a few things
1. About the venue rent: You investigated the storefront in the mall and investigated the storefront on the street. In short, you have investigated the rents of N stores in different business districts. Of course, as mentioned above, the condition is that the price is below the rent of 20,000/month.
2. About staff, equipment and juice prices: You have traveled through juice shops of all sizes, others are buying juice, but you are sneaking, constantly looking around, and taking out small books from time to time to record what.
Of course you record what types of juices are sold in different juice shops, how much they are selling; how many clerk each juice store has; how many brands are sneaked at the juice store because they look back Need to go to a treasure to check the price of the device…
PS, you even investigated by the way, different juice types, how long it takes to make a juice.
3. About the type of juice: You are looking for friends to try your juice, which is also a specific research method for juice taste information.
Finally, you need to form a form, or your information will be turned into a flower. The form looks like this:
04 Analyze the problem Step 4: Completing the elements
Of course, what we can think of is that it is unrealistic to just break down the problems that need to be paid attention to when opening a juice shop. I am sure that many problems you did not expect.
What should I do at this time? Ask someone to ask. There are too many people who have done this, why don’t you spend some time knowing what pits others have stepped on?
So this timeWe need to complete the elements needed to accomplish the goal, and then repeat the process of Step 3 to continue to investigate these elements.
So, you have a relationship, you pay for a person, you have seen more than a lot of juice shop owners share posts, in short, you have found a lot of people to teach experience.
After the “coming people”, you realize that many stores are closed because of traffic problems and the location of the juice shop.
What you haven’t thought of is that you need to sign up for a company to open the store. In addition, people who come over also tell you that the corresponding type of juice is the purchase cost. If you choose a fruit with a short shelf life, once you can’t sell it, it will cause a lot of waste.
At this point, you have added some elements that need to be prepared to start a juice shop. You sighed a deep breath, glad that you didn’t have a head to open the juice shop, TMD so many pits, if you do not know the information, it will die very badly!
With high-level mentoring, you continue to investigate, and you did these things:
1. About positioning: You observe what ages people are buying in each juice shop. You observe that there are many young people. Couples usually buy two glasses. The business people in the business circle buy a lot of juice, but Buy a lot of healthy juice…
2. About the flow of people: With a dry food and mineral water, you can sit at the door of each juice shop for one day. What are you doing?
Yes, a few passengers, you have to estimate how many people may buy juice in a day, and who buys the most time. This method is silly, but it works. Your small book is full of positive characters…
3. About the business license: You can go through the relevant license as required. So, you have added these information research forms to add these items:
So you will find that the process of completing the elements is the process of finding new information research points. We must constantly find the elements that may affect the completion of the goal.
Even, some information, after you opened the juice shop, you found that there was a pit that you didn’t find and completed again. And that’s the process of constantly optimizing the iteration of your work.
PS: Of course, you remember the time limit in your target. You have to open the juice shop within 50 days, so the investigation time is quite tight.
05 Analysis Problem Step 5: Data Analysis
Through the hard survey above, we have gotten a lot of “raw data.” Now we want to letThe data gives me guidance, then we need to analyze and summarize the data.
Summary, that is, the need to get conclusions that are helpful in making decisions. This conclusion must be an objective summary, not a subjective assumption.
Data analysis, still have to revolve around your goals, or what to analyze.
Come on, let’s review our juice store’s goal. The goal is to open a profitable juice shop in my city for less than 100,000 in 50 days.
Obviously, what we need is to reduce costs and increase revenue, so we need to find a balance between cost and return. That is: what positioning, what storefront, roughly what level of traffic, what type of juice, can maximize my income.
So, I began to summarize my data and conduct a feasibility analysis. The feasibility analysis is to use the different elements to match and see which combination can fulfill our goal of opening a juice shop.
To put it bluntly, it is to settle accounts. Of course, I only list 3 programs as demonstrations. Actually, you may be able to list the possibilities of more programs.
After analysis, you find that the target users are the working population, the traffic is stable, the cost is low, and there is a chance to package and sell. The small storefront next to the office building is not expensive, so the solution C has a higher success rate through reasonable calculations. The risk is lower.
Remember the negative examples we didn’t understand at the outset to analyze the problem? Without the problematic analysis process, it is to make decisions in the brain. In turn, after data investigation and analysis, you can reach the goal as close as possible.
06 Analysis Problem Step 6: Verification Test
Okay, after the above steps, you can finally focus on Option C.
So, you can do more ground-based information research and implementation, such as what price the equipment should be, you have to buy a few, you have to talk about the store rent, and so on, and so on.
Is it right to start the juice shop? Of course not, because information research can increase your success rate, but it does not guarantee that you will successfully achieve your goals. After the store is opened, you will encounter various practical problems. To solve these problems, you need to continue to solve them.
For example, the problem you are experiencing may be:
1. In terms of taste, the workplace population thinks that the sweetness is too high and unhealthy.
2. On the passenger flow, there are company employees who buy juice together in the afternoon, but how can we let more people in the workplace know about this juice shop?
3. On the type, maybe the workplace is stillThere are other juice type requirements.
4. On the promotion, is the promotion promoting purchase?
5. Do you not need so many employees?
6. In business hours, is it possible to sell a wave of juice in the morning?
7. In terms of business type, is it better to add sandwiches and juices in the morning and sell them better?
So, for these problems, you gradually go to the verification, and still tirelessly ask their feedback to buy juice. Although it is hard, you are very happy, because every thing has feedback, you know which trials are failed and which are successful.
07 Analysis Problem Step 7: Optimize Iteration
This step is nothing to say, after the previous step, you start to optimize your business.
You have adopted the strategy of buying 4 get 1 free; you find that the working crowd loves to drink juice in the afternoon, so there is a special time in the afternoon; you give up the plan to sell early in the morning; you streamline the staff, wait, etc…
Of course, you may have already completed a small goal and are profitable.
Now you have to set new goals, for example, earning more than 50,000 yuan a month. Emmm, maybe you have already started planning to open a branch. You started the process of information research again. This cycle.
The above is the process of analyzing the problem. Still, in the past, there is a confidante and a confidant, and knowing oneself and knowing oneself is the ability to decompose problems, information research, and analyze data.
Well, know that you are lazy, sum up the knowledge points, the mind map you want, here:
Although we talked about how to open a juice shop. But in fact, the way to analyze the problem is universal.
Everyone will face big and small choices in their lives. We can’t hope for luck, and we shouldn’t make up for it. What we should do is a well-founded analytical problem.
These ideas are equally applicable to a variety of choices, such as career planning, job hunting, and work development.
The last quote is a sentence in “Hua Shan Tuo Sun Tzu’s Art of War”:
The least important thing is the battle itself. Everything is decided before, but what we usually hear is the battle story, some marching stories, few camping stories, almost no training stories, because of training. No story, so kung fu is used in places where there is no story.
When others are hesitating, you know how to make choices and decisions.