“Honesty is the first chapter of the book of wisdom.”–Jefferson
Editor’s note: This article is from WeChat public account “Lonely Brain” (ID: lonelybrain), the author is old. Authorized to reprint.
“Hone is the first chapter of the book of wisdom.”–Jefferson
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Recently, the store Costco opened in Shanghai, and the scene was hot. Some people said that this was a lesson for the old beauty with purchasing power. Some people said that this proves that the people of the two countries are really sincere and always happy.
But most of the articles that analyze Costco may remain on the surface, focusing on technical analysis.
The factors that have been praised by entrepreneurs such as Lei Jun are not so much the reason for Costco, but rather the great presentation.
About Costco’s secret, I want to say two points in this article:
1. Honesty is the best strategy;
2. Honesty is one of the biggest dividends for China in the next 20 years.
Costco is not known to be able to break the curse of foreign companies in China, but the phenomenon triggered by it may herald a new era of business:
The world is beginning to quietly reward those honest and intelligent people.
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I will first understand the secrets of Costco.
Secrecy one: “You don’t need those things.”
In Canada, locals have a paragraph:
If you want to buy something, but Costco doesn’t sell it, it means you don’t really need it.
What does this mean?
Costco is not only a selection, but also cut off excess pseudo-demand and fake products to slim down the modern life and help users focus on the essence of a better life.
Not only a mother, but also a strict father.
This is a super trust, not only the trust in the quality and price of the product, the trust in the selected category, but also the trust that Costco provides to the completeness of life with very few SKUs.
Secrecy 2: “Set your main budget.”
I went to Costco yesterday and found Halloween.