Just a month and a half after the rectification of the tomato novel, the byte jump has recently repackaged a free reading app called “Red Fruit Novel”, which is intended to make up for the gap in the market.

Editor’s note: This article is from WeChat public account “Financial Graffiti” (ID: caijingtuya ), author Stone Jin, editor tuya.

According to the “Financial Graffiti” news, just a month and a half after the rectification of the tomato novel, the byte hopping has recently repackaged a free reading app called “Red Fruit Novel”, which is intended to make up for this market. blank space.

As of August 29, Red Fruit is currently ranked 5th in the App Store category, and was ranked second on August 3rd, 4th, and 6th, second only to Himalayan FM, ahead of the seven cat novels, Lian Shang reading and so on.

Tokyo novel rectification, byte jump and then push free to read App: the best product in the current traffic business According to the information of the seven wheat data, the developer of the red fruit novel is actually Beijing Ding Technology Co., Ltd. According to the industry and commerce data, it is 100% owned by the byte hopping. Before that, a software service software called “good learning” was developed. At the same time, the legal representative of the company is Wei Xiong, belonging to the byte hopping EE. The department is mainly responsible for the research and development of new products, and the mobile office software “Lark” is launched for the team.

Tokyo novel rectification, byte jump and then push free to read App: the best product of current traffic business and from the version According to historical records, since the official release on July 3, the red fruit novel has been named after the “fictional reading novel” until the 2.0 version updated on August 15th, which was renamed the red fruit novel. Tokyo novel rectification, byte jump and then push free to read App: the best product of current traffic business Whether it’s from the description of the app or the hue of the entire logo,The red fruit novel is very similar to the tomato novel that was previously requested to be rectified. It is not difficult to speculate that the red fruit novel is to some extent a substitute for the tomato novel during the rectification.

Of course, there is another point worth paying attention to,Stories The date of the first version was on July 3, when the tomato novel was not required to be rectified by the line; in addition, according to the trademark registration information of Beijing Byte Beat Technology Co., Ltd., “Reading frequently” “This trademark has been applied for registration on May 22, and the trademarks of “Tomato Novel” and “Red Fruit Novel” have disappeared.

Tokyo novel rectification, byte jump and then push free to read App: the best product of current traffic business

, therefore, the word Whether the original plan of the beat is a parallel of multiple similar products in case of need, or that the tomato novel was suddenly reconsidered and promoted the urgent launch of the red fruit novel, it is impossible to judge.

10 days ago, IPO knew that it had reported that the rice reading novels that were also in the period of rectification had completed a $14 million Series A financing (related links: Fun headline flagXia Mi’s novel has completed a $14 million Series A financing, and the net text has revived.), the headline of the fun headline claimed that the financing was completed in 2018.

In addition, Baidu completed a new round of investment in the seven cat novels in the near future. It can be said that the current network market can be described as “coming together.”

In particular, BAT’s three major Internet giants have completed the deployment of the track, respectively seven cat novels (B), book flag novels (A), flying reading novels (T) ; and byte beating, fun headlines, iQiyi, Lian Shang network, etc. have launched their own apps, all of which are eyeing this market.

Tokyo novel rectification, byte jump and then push free to read App: the best product of current traffic business just, from In terms of business model, the vast majority have adopted the model of “free reading + advertising monetization, supplemented by VIP paying rights”, which is to use new free novels to pull new ones and use advertising space to seek profit.

From this perspective, the exploitation of user acquisition capabilities and the ability to demonstrate the ability of advertising to become the key to determining the success or failure of such products, and this is precisely the byte beat is good at, Naturally, it will not let go of this traffic.

Moreover, Zhang Yiming has said internally that If there is no expansion of the search scene and high-quality content, there may be only 40 million DAUs in the growth of today’s headlines . For the time being, whether or not the free reading product can help today’s headline diversion, this almost negligible product is at least a supplement to the flow of the entire bytebeat system.

In addition, bytebeat is still carrying 120 billion yuan in revenue pressure in 2019. Compared with vibrato, search, the free input and output of free reading products that are easy to obtain and realizable are undoubtedly higher, and can relieve the pressure of commercialization to some extent.

Of course, combined with the latest Baidu investment knows, byte jump investment tiger bounce and other news, the lack of high-quality content platform has become a major status of today’s Internet ecology. This also means that while the giants and small giants are madly grabbing market share for free reading, they need to strengthen platform supervision and improve content quality.

As for who can read the track for free and laugh at the end, everything is just beginning.