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Monet, a 19th-century French Impressionist painter, is one of the representatives and founders of Impressionism. He is good at color and film and experimental performance techniques. Monet has many famous works, such as “Water Lilies”, one of the most important works of his later years, such as “Sunrise Impression” and “London Parliament Building”.

Abandoning the identity of the Impressionist masters, we simply look at the eyes of laymen. The rich color change is the characteristic of Monet’s works. In the same scene, Monet can draw dozens of different colors, light and atmosphere. Paintings.

In the color scheme of Samsung’s latest mobile phone Galaxy Note10, there is also a version that can produce countless color changes. Because of this, this version is called “Monet” in China.

But in fact, the English name of this “Bling Bling” color is ARUA Glow, which means weak atmosphere. In the headquarters of Samsung Suwon, Samsung design team leader Kang Yun Je told us about AURA Glow.How did the color of “Mo Nai Cai” come from?

How did Moneti come?

The biggest feature of Monet Color is that it will show different colors and gradients under different light and angles. The ever-changing colors will make this color match completely different from color.

In fact, Samsung has tried this version of the Symphony color in the previously released S10 5G version, but the difference is that the overall appearance is a matte feeling, far less violent than Note10. If the illusion of S10 5G is a misty fog, then Note10 is a brilliant prism.

In fact, the source of inspiration for Moneti is indeed similar to that of prisms. This color scheme is inspired by the unpredictable colors of light shining under the light of ore and gemstones. For designers, they are not satisfied with showing a color. What Samsung wants to tell you is that I have to.

With inspiration, the next step is how to turn inspiration into reality. Similar to Samsung’s previous S10, in order to achieve the color of Prism White, Samsung’s designers stacked more than 1000 nano-films, because each film has different reflectivity to create endless color.

The same is true for “Mo Nai”, which is made of multi-layer nano-coating, and a layer of prismatic PET material is added to it, and processed by a semiconductor-like microcrystalline process, which finally creates this colorful color under the mirror effect. .

Whether you like “Monet”, you will know that it is a special color different from other versions, even if it costs more than other colors.

Behind “Mo Nai Cai” is the attention of the Note series to millennials and female users

“Monet” is very special, but the question is why is there “Monet”?

Design and craftsmanship are just inspiration from implementation, and the deeper reason behind it is actuallyIt is Samsung’s expansion of the focus group.

Kan Yun Je, head of the Samsung design team, told us that behind the changes in the Note10 series, it was actually the result of more attention in the millennial, Z-generation and feminine markets.

If you look back at the previous Note series, you will find that in recent years, the Note series has become more business-oriented and male-oriented in color matching. Although the final color is quite large, most of them tend to be calm and restrained. This is especially evident in the previous generation of Note9.

Frost Blue, Mysterious Copper, and Danqing Black are the three colors that Note9 released in China. Compared with Monet, Mies White and McQueen Black of this year’s Note10 series, who is more concerned about the aesthetic hobby of Millennials.

In fact, millennials, including the latest Z generations, have an extraordinary passion for personalized presentations. At the same time, they love change and don’t want to stop in a place for a long time. These features not only gave birth to “Mo Nai Cai”, Note10 has different exclusive color schemes in different countries. We also saw blue, pink and red in China’s Suwon headquarters, which not only attracted the color. Young people have expanded the female users of the Note series.

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According to the Korea Daily report, the limited red Note10 launched by Korean operator KT is quite popular, accounting for more than 30% of the overall sales, while in the red version, the proportion of female users is as high as 70%. KT also collaborated with singer Jiang Daniel to shoot advertisements to further strengthen its color marketing strategy.

KT staff also said that the red version of the Galaxy Note10 series is the most popular red model after the iPhone.

Changes in the target population are also reflected in these places

If you change the changes in the Galaxy Note10 series design concept, you can roughly divide it into four parts:

• Furtherly reduce the border and bulkiness while introducing two sizes
• Further simplifies the design of S-Pen and is more integrated
• Enriched color design and change
• More stylish and environmentally friendly packaging design

It’s not just a color scheme. In fact, these four changes are all in the service of how to create a Galaxy Note that is more popular among young people and women.

The size and size of the two sizes have significantly expanded the reach of the Note series. The Galaxy Note10 on the smaller one has a small feel close to the Galaxy S10, and since the frame and thickness are reduced, the machine no longer has any The cumbersome feeling, but exudes a sense of ingenuity.

It’s hard to imagine that Samsung can make all the advanced advanced technology into the Galaxy Note10 7.9mm thick body, and the data on Note9 is 8.8mm, even the contrast weight is 5g. In addition, keeping the weight reasonable is also the most important reason why the Note10 series does not use a stainless steel middle frame.

But Samsung has taken the Note10 series to a new level. The Verge has evaluated the Galaxy Note10’s CMF process in the video to make it look like an exquisite luxury. This is actually a lot of the common feeling of getting Note10 users, can make the mobile phone into a refined product.There are not many cards, and there are only a handful of companies in the industry, but Samsung must be among them.

The simpler S-Pen is also welcoming the discerning young consumers. After removing the two-stage design, the integrated design of the entire S-Pen is enhanced, and a new gesture of empty space is added. Currently the SDK is also It has been developed for third parties. For young people who like to create unique ways of playing, the most commercial S-Pen may become the most popular feature later.

Another interesting data is that, according to a recent Nielsen report, 73% of millennials will be willing to pay more for sustainable eco-friendly goods, which also affects the packaging design of the Galaxy S10 and Note10.

Note10 is also packaged in environmentally sustainable materials, using pulp instead of traditional plastic and vinyl. Now the phone and accessories are placed in a fixed pulp tray mold instead of a separate plastic package.

In addition, these packaging and manuals use FSC (Forest Stewardship Council) certified paper, and 20% recycled plastic is used in the production of the charging head.

When a company stands at a sufficient height, it begins to examine the relationship between technology and people, the relationship between people and the environment and future development.

If you ask Galaxy Note10 what the design vision is, don’t ask, ask is “inspired by human creating the future.”

If you continue to ask what the Galaxy Note10 design philosophy is, Kang Yun Je will tell you “it’s all about human”.

For Samsung, the innovation of the Galaxy Note series will continue to surpass itself, and for the entire Android camp, Samsung’s overall strength is still an insurmountable mountain.