Li Xing and Platinum Tour have been working together for less than a year. The original win-win choice, but did not expect both sides to fall into a “devious” situation.
Editor’s note: This article is from WeChat public account “Sprout NewSeed (ID: pelink), author Ning Zexi.
Li Huan and Platinum Tour have been working together for less than a year. The original win-win choice, but did not expect both sides to fall into a “devious” situation.
After just brushing a wave of brainwashing ads, Platinum Brigade took another incident.
On the evening of August 27th, an article entitled “Pit Employees Million Dollars Circles Money, Billion Platinum Tour, You Are Excellent” was spread on social platforms such as Zhihu and Weibo, and suspected Platinum Travel was suspected of pyramid schemes.
The material broke in and uploaded the live video of the event. All the participants in the video were wearing red T-shirts and shouting slogans. They looked full of spirit and the atmosphere was very warm.
Platinum Traveler responded late at night on the 29th, saying that the August 26th event was a normal sales activity. The activity was not based on the method of “pull the head” and “clothing off the line”, but also did not use the money of the latecomers. The situation of online earnings is not a pyramid scheme at all, nor is it suspected of pyramid schemes, and it is willing to accept the inspections of relevant authorities.
In any case, the company did have problems in its operations and management. Li Xing and Platinum Tour have been working together for less than a year. The original win-win choice, but did not expect both sides to fall into a “devious” situation. So what is the actual situation of this company that has been famous for just two years?
Suspected pyramid schemes, the founder actually controlled 34 companies
Explosives said that on August 26th, Platinum Tournament held a “Employee Training Conference”, which was actually an “in-house purchase meeting”, forcing employees to swipe their orders on e-commerce websites such as Tmall. He also said that the event requires all 5,000 employees to participate, and each employee must pay 300 yuan for training (later called bet), and the team leader should pay 2,000 yuan each. “The actual number of people present is around 1,800 people. Platinum Travel will take 1.5 million yuan in this name.”
The poster said that the meeting lasted from 8:30 am on the 26th to around 0:30 on August 27th. At the beginning of the meeting, the teacher has been emphasizing “Efforts for the honor of Platinum Travel”, “The first Guangzong Yaozu in pk”, mobilizing participants to forward relevant advertisements to friends and groups to promote and purchase products.
During the meeting, the rankings will be based on the number of orders and the publicity situation. If the ranking is backward, the deposits handed in before the meeting will be deducted. According to the level, the team members, team leaders and counselors will correspond to 300 yuan and 2,000 yuan respectively. Three yuan deposit of 3,000 yuan.
A retired Platinum Traveler’s old staff revealed that similar events were held every year in the Platinum Travel, which was more serious than before. During his tenure, he was given a ticket by the company for various reasons, and he did not have overtime allowances when he exceeded the time specified in the work.
Platinum tour staff told the “Financial World” weekly magazine that after the incident broke out, the company’s top executives released “Speech for this matter” in the WeChat group, requiring employees to “strictly issue to each guest” and request The staff said, “I feel that I am very happy at the company, so I will do it for so long. Every day I face some newcomers who are about to get married. I am full of happiness.”
According to the relevant person in charge of Platinum Tour, “This is all online hype, it is smashing. We do well and do a lot, of course, will attract competitors’ dissatisfaction.”
According to the company’s data, the operating entity of Platinum Travel is Platinum Traveling Culture Co., Ltd., which was established on December 31, 2014, with a paid-up capital of 50.125 million RMB, the legal representative of the company.The ultimate beneficiary was Xu Chunsheng, who also served as chairman and general manager of the company. In addition, Xu Chunsheng also associated 26 companies and actually controlled 31 companies.
Among them, Quanzhou Platinum Wedding Photography Co., Ltd., its wholly-owned holding company, was sued by others or companies for labor disputes. Shenzhen Platinum Culture Co., Ltd., a wholly-owned holding company, had disputes over labor disputes and labor contracts. And being sued by another person or company.
In Xu Chunsheng’s few public speeches, he publicly expressed his views on the photography industry: For the portrait photography industry, the two most important keywords are “marketing” and “quality.” “Marketing” is to let customers know what you can give him, “quality” is what customers can really get.
It can be seen from the rapid development of the Platinum Tour, the skill of its “marketing” can not be underestimated.
Benefit Li Wei’s microblogging marketing, brainwashing advertising “Ba Ping” public life
The so-called name of the person, the shadow of the tree, the platinum tour can be known overnight, mainly relying on marketing.
On November 1st, 2018, the high-profile talk show actor Li Xin posted a group of photos on the Weibo official relationship, and @官牌, the official photo of Platinum Tour, won more than 300,000 likes, near 40,000 comments were forwarded. After 5 days of fermentation, the search index of Baidu Journey in Baidu on November 6 has reached the highest value of the year.
Where is the wedding photo taken?
“Where to go where to shoot, go where to shoot!”
Soon, the slogan of the devil is constantly being broadcasted in the variety, website, and elevator screens. The effect is quite brainwashing. Platinum tour is everywhere and it is also criticized.
However, these did not affect their reputation, and now, Platinum BrigadeNearly 4 million fans, Baidu, WeChat various roads index continues to rise. In addition to Li Huan, he also invited the star photographer Chen Man and the stylist Li Dongtian to sit in the market and create momentum.
According to CTR media intelligence monitoring data, in the first quarter of 2019 photo studio / wedding photo / print service advertising spending rankings, Platinum Tour is ranked first.
In addition, last year, the C-score of the variety art masters was also robbed by Platinum Journey. The phrase “Which to go, where to take” is the brain of the ad and the advertising songs are not much. Up and down.
At present, Platinum Travel has already taken at least 10 variety shows, and has more nets. Among them, “Happy Camp” and “Wife’s Romantic Travel 2” belong to the comprehensive N generation, and the rest are new variety this year. In the choice of programs, they are mainly based on marriage and travel programs, such as “The Love of Daughters”, “My Boyfriend’s Boyfriend”, “Wife’s Romantic Travel 2”, “Dear, Marry”, “Like You, I am also “and the sister’s flower shop” “Flower of Youth”, which matches the characteristics of the product “Weddings” and “Travel”.
However, Crazy Bo eyeballs, while earning attention to traffic, the troubles of Platinum Travel are constantly on the rise. First, three staff members took a tourist visa to enter Chiang Mai, Thailand to take a wedding photo for a newcomer. They were found to be illegally employed. Local police arrested. Later, a number of consumers reported that the “Journey to the Side” of the Platinum Traveler’s promise was a fixed-point shooter. Not only that, but it has become a “slot” for inducing consumers to make praises and “unsatisfactory refunds”.
The constant exposure of negative events has also triggered public attention to the “travel shoot” industry.
“Traveling” seems to be beautiful, but it is a mess.
In the field of commercial photography, there is a large market space for weddings, conferences, and travel auctions. Among them, the travel content naturally has the possibility of stable repurchase, and the precipitated content has incremental value. The understanding and demand for travel and aesthetics of the new generation is significantly higher than in the past, which also provides a user soil for professional travel.
In December 2018, the US Mission Review Marketing Research Center released the “2018 Annual Consumer Trends Insight Report”, stating that the number of merchants in the travel auction increased by 230% year-on-year. User demand is expanding, from localized demand to overseas demand, with local personalized demand accounting for 38% and travel demand accounting for 15%.
The market share is growing rapidly. The development of the wedding photography industry is not completely smooth. The low marriage rate has doubled the pressure on the brand. The practitioners in the travel industry are plagued by a common problem. Come here.
You can get a glimpse of the “MLM” pull activity from the Platinum Tour.
On the other hand, the homogenization of services in the industry, price opacity, false advertising propaganda and other pain points still exist. Plus the copy threshold is low, oneAfter the emergence of a new product, the followers have the ability to copy it within a week, thus again becoming a price war.
Of course, “Travel” is an emerging industry. Although the problem is constant, it is a booming trend as a service favored by young people. Industry experts believe that the road to let the industry develop on a legal basis is an urgent problem to be solved by “travel shoot”.
The time for the rise of the brigade is not long, and the supervision may not be in place. The regulatory authorities should eliminate the blind spots and regulatory loopholes in a timely manner. In the rise of the industry, they will be regulated and punished for illegal development. Liu Junhai, a professor at Renmin University Law School, said.
If the brand wants to achieve long-term development, it must keep up with the trend, tap and guide the individual needs of consumers, and launch more high-quality services. On the other hand, it is necessary to do a good job in the construction and maintenance of the brand, to create a healthy and high-quality brand image, and to build a self-protected moat in the travel industry with heavy capital, heavy operation and heavy energy investment, in order to go long-term.